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isPartOf:"Internetökonomie und Hybridität"
~isPartOf:"Journal of marketing research"
~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
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Search: subject_exact:"Mobiles Marketing"
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Mobile Marketing
16
Mobile marketing
16
Consumer behaviour
10
Konsumentenverhalten
10
Mobile communications
10
Mobilkommunikation
10
Internet marketing
9
Online-Marketing
9
Advertising
7
Advertising effects
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Werbewirkung
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Werbung
7
Mobile Business
5
Mobile business
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mobile marketing
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Brand management
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Markenführung
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Mobile Anwendung
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Online-Handel
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mobile advertising
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Australien
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advertising value
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Totz, Carsten
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Atli Geir Hallgrímsson
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Dix, Steve
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Drennan, Judy
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Fagerstrøm, Asle
1
Garcia-Davalos, Alexander
1
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1
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Gu, Xian
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Kannan, P. K.
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Larsen, Nils Magne
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Menon, R. G. Vishnu
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Perren, Rebeca
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Petrescu, Maria
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Phau, Ian
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Rafieian, Omid
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Internetökonomie und Hybridität
Journal of marketing research
Journal of promotion management : JPM
Journal of promotion management : innovations in planning and applied research
Digital advertising : theory and research
18
SpringerLink / Bücher
17
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Springer eBook Collection / Business and Economics
13
Journal of business research : JBR
11
Journal of retailing and consumer services
11
International journal of internet marketing and advertising : IJIMA
10
Journal of advertising research
9
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
8
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
8
Gabler Edition Wissenschaft
8
Handbook of research on mobile marketing management
8
Internet-Marketing : marktorientiertes E-Business in Deutschland und den USA
8
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
8
Psychology & marketing
7
Handbuch Telekommunikation und Wirtschaft : volkswirtschaftliche und betriebswirtschaftliche Perspektiven
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Reihe Electronic Commerce
6
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
5
Business horizons
5
Journal of marketing
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
4
Customer Relationship Management : kundenorientiertes Management im Spannungsfeld von Datenschutz, Verbraucherschutz und Wettbewerbsrecht
4
Developing successful global strategies for marketing luxury brands
4
Electronic Services
4
Europäische Hochschulschriften / 5
4
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
4
Marketing : ZFP ; journal of research and management
4
Marktorientierte Unternehmensführung : Grundkonzepte, Anwendungen und Lehre ; Festschrift für Hermann Freter zum 60. Geburtstag
4
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
4
Wirtschaftswissenschaft
4
Working paper / National Bureau of Economic Research, Inc.
4
Young consumers : insight and ideas for responsible marketers
4
Apps management and e-commerce transactions in real-time
3
Asia Pacific journal of marketing and logistics
3
Ausgewählte Studien des ECC-Handel
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ECONIS (ZBW)
16
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1
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
2
Under the spell of your smartphone : how dependence evokes a halo of trust in advertising
Stewart, Kristin
;
Perren, Rebeca
- In:
Journal of promotion management : innovations in …
29
(
2023
)
1
,
pp. 106-124
Persistent link: https://www.econbiz.de/10013483017
Saved in:
3
Phone and self : how smartphone use increases preference for uniqueness
Song, Camilla Eunyoung
;
Sela, Aner
- In:
Journal of marketing research
60
(
2023
)
3
,
pp. 473-488
Persistent link: https://www.econbiz.de/10014294943
Saved in:
4
Variety effects in mobile advertising
Rafieian, Omid
;
Yoganarasimhan, Hema
- In:
Journal of marketing research
59
(
2022
)
4
,
pp. 718-738
Persistent link: https://www.econbiz.de/10013389198
Saved in:
5
The dark side of mobile app adoption : examining the impact on customers’ multichannel purchase
Gu, Xian
;
Kannan, P. K.
- In:
Journal of marketing research
58
(
2021
)
2
,
pp. 246-264
Persistent link: https://www.econbiz.de/10012492695
Saved in:
6
Determinants of young consumers' attitude toward mobile advertising : the role of regulatory focus
Kim, Mikyoung
- In:
Journal of promotion management : innovations in …
26
(
2020
)
2
,
pp. 186-206
Persistent link: https://www.econbiz.de/10012179117
Saved in:
7
In mobile we trust : the effects of mobile versus nonmobile reviews on consumer purchase intentions
Grewal, Lauren
;
Stephen, Andrew T.
- In:
Journal of marketing research
56
(
2019
)
5
,
pp. 791-808
Persistent link: https://www.econbiz.de/10012177648
Saved in:
8
Culture, perceived value, and advertising acceptance : a cross-cultural study on mobile advertising
Liu, Fang
;
Kanso, Ali
;
Zhang, Yong
;
Olaru, Doina
- In:
Journal of promotion management : innovations in …
25
(
2019
)
7
,
pp. 1028-1058
Persistent link: https://www.econbiz.de/10012179089
Saved in:
9
Dragging market mavens to promote apps repatronage intention : the forgotten market segment
Sajad Rezaei
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 511-532
Persistent link: https://www.econbiz.de/10011979104
Saved in:
10
Factors affecting attitudes and behavioral intentions toward in-app mobile advertisements
Valdimar Sigurdsson
;
Menon, R. G. Vishnu
;
Atli Geir …
- In:
Journal of promotion management : JPM
24
(
2018
)
5
,
pp. 694-714
Persistent link: https://www.econbiz.de/10011979196
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