//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of media business studies"
~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"The journal of product & brand management"
~subject:"Product Placement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Konsumverhalten"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Product Placement
Consumer behaviour
1,020
Konsumentenverhalten
1,020
Brand management
592
Markenführung
592
Brand image
488
Markenimage
488
Brand
385
Markenartikel
381
Beziehungsmarketing
185
Relationship marketing
185
Advertising effects
165
Werbewirkung
165
Social Web
125
Social web
125
Advertising
124
Werbung
123
Internet marketing
118
Online-Marketing
118
Luxury goods
86
Luxusgüter
86
Emotion
80
USA
69
United States
68
Brand loyalty
59
Marketing management
59
Marketingmanagement
58
Viral marketing
50
Virales Marketing
50
Markentreue
45
Personality psychology
44
Persönlichkeitspsychologie
44
Corporate Social Responsibility
41
Corporate social responsibility
41
Confidence
37
Preismanagement
37
Pricing strategy
37
Vertrauen
37
Social media
36
Customer satisfaction
35
Kundenzufriedenheit
35
more ...
less ...
Online availability
All
Undetermined
8
Type of publication
All
Article
18
Type of publication (narrower categories)
All
Article in journal
18
Aufsatz in Zeitschrift
18
Language
All
English
18
Author
All
Dens, Nathalie
2
Pelsmacker, Patrick de
2
Reijmersdal, Eva A. van
2
Arasu Balasubramaniam, Senthil
1
Avramova, Yana R.
1
Balasubramanian, Siva Kumar
1
Boerman, Sophie C.
1
Borges, Adilson
1
Burkhalter, Janée N.
1
Cha, Jiyoung
1
Chan, Fong Yee
1
Choi, Yung Kyun
1
Coker, Kesha K.
1
Curasi, Carolyn Folkman
1
Davtyan, Davit
1
De Gregorio, Federico
1
Deshpande, Sameer
1
Donthu, Naveen
1
Gillespie, Brian
1
Inbaraj, J. Daniel
1
Joireman, Jeff
1
Lanseng, Even Johan
1
Leshner, Glenn
1
Li, Yongfa
1
Muehling, Darrel D.
1
Natarajan, Thamaraiselvan
1
Neijens, Peter
1
Neijens, Peter C.
1
Nelson, Michelle R.
1
Olsen, Lars Erling
1
Pantoja, Felipe
1
Patwardhan, Hemant
1
Peters, Sara
1
Pillai, Deepa
1
Purnawirawan, Nathalia
1
Rossi, Patricia
1
Smit, Edith G.
1
Song, Sigen
1
Song, Sujin
1
Stephen, Gladys
1
more ...
less ...
Published in...
All
Journal of advertising : official publication of the American Academy of Advertising
Journal of advertising research
Journal of media business studies
The journal of brand management : an international journal
The journal of product & brand management
International journal of advertising : the quarterly review of marketing communications
18
Journal of promotion management : JPM
15
International journal of advertising : the review of marketing communications
9
Journal of business research : JBR
9
European journal of marketing : EJM
4
Journal of consumer behaviour : an international research review
4
Journal of marketing communications
4
Journal of promotion management : innovations in planning and applied research
4
Journal of current issues and research in advertising
3
Psychology & marketing
3
Business horizons
2
International journal of internet marketing and advertising : IJIMA
2
Journal of current issues and research in advertising : JCIRA
2
Journal of electronic commerce research : JECR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of international consumer marketing
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
1
Australasian marketing journal
1
Cogent business & management
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
Enhancing knowledge development in marketing ; Vol. 21
1
Health marketing quarterly
1
Integratives Marketing - Wissenstransfer zwischen Theorie und Praxis
1
International journal of arts management
1
International journal of emerging markets
1
International journal of management & transformation : ... annual edition
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of Asia Business Studies
1
Journal of Indian business research
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
more ...
less ...
Source
All
ECONIS (ZBW)
18
Showing
1
-
10
of
18
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Configurating product placement prominence on brand memory : what counts and what does not?
Song, Sigen
;
Chan, Fong Yee
;
Li, Yongfa
;
Wang, Cheng Lu
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 600-617
Persistent link: https://www.econbiz.de/10014281357
Saved in:
2
Exploring the impact of brand placement repetition on the effectiveness of umbrella branding
Davtyan, Davit
;
Tashchian, Armen
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1077-1090
Persistent link: https://www.econbiz.de/10013429047
Saved in:
3
Brand placements: prevalence and characteristics in Bollywood movies, 1995-2015
Natarajan, Thamaraiselvan
;
Arasu Balasubramaniam, Senthil
; …
- In:
Journal of media business studies
15
(
2018
)
1
,
pp. 57-88
Persistent link: https://www.econbiz.de/10011993201
Saved in:
4
How reading in a foreign versus native language moderates the impact of repetition-induced brand placement prominence on placement responses
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 500-518
Persistent link: https://www.econbiz.de/10011962803
Saved in:
5
Music and its multitude of meanings : exploring what makes brand placements in music videos authentic
Burkhalter, Janée N.
;
Curasi, Carolyn Folkman
; …
- In:
The journal of brand management : an international journal
24
(
2017
)
2
,
pp. 140-160
Persistent link: https://www.econbiz.de/10011724563
Saved in:
6
Consumer reactions to paid versus unpaid brand name placement in song lyrics
Van Vaerenbergh, Yves
- In:
The journal of product & brand management
26
(
2017
)
2
,
pp. 151-158
Persistent link: https://www.econbiz.de/10011700742
Saved in:
7
How product-plot integration and cognitive load affect brand attitude : a replication
Pantoja, Felipe
;
Rossi, Patricia
;
Borges, Adilson
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 113-119
Persistent link: https://www.econbiz.de/10011453892
Saved in:
8
Product placement in movies : perspectives from motion picture firms
Cha, Jiyoung
- In:
Journal of media business studies
13
(
2016
)
1/2
,
pp. 95-116
Persistent link: https://www.econbiz.de/10011676000
Saved in:
9
Using eye tracking to understand the effects of brand placement disclosure types in television programs
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 196-207
Persistent link: https://www.econbiz.de/10011313252
Saved in:
10
Modeling attitude constructs in movie product placement
Balasubramanian, Siva Kumar
;
Patwardhan, Hemant
; …
- In:
The journal of product & brand management
23
(
2014
)
7
,
pp. 516-531
Persistent link: https://www.econbiz.de/10010467560
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->