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isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Journal of media business studies"
~subject:"Green marketing"
~subject:"Markenimage"
~subject:"Product Placement"
~subject:"Sustainable product"
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Search: subject_exact:"Konsumverhalten"
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Green marketing
Markenimage
Product Placement
Sustainable product
Consumer behaviour
108
Konsumentenverhalten
108
Advertising effects
50
Werbewirkung
50
Advertising
37
Werbung
37
USA
20
United States
20
Brand image
16
Brand management
15
Internet marketing
15
Markenführung
15
Online-Marketing
15
Social Web
11
Social web
11
Psychology of advertising
10
Werbepsychologie
10
Product placement
9
Öko-Marketing
9
Brand
8
Experiment
8
Markenartikel
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Credibility
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Environmental consciousness
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Glaubwürdigkeit
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Social Marketing
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Social marketing
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Umweltbewusstsein
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Viral marketing
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Virales Marketing
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Confidence
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Marketing management
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Marketingmanagement
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Media industries
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Matthes, Jörg
2
Arasu Balasubramaniam, Senthil
1
Armstrong Soule, Catherine A.
1
Atkinson, Lucy
1
Bakshi, Madhupa
1
Boerman, Sophie C.
1
Borges, Adilson
1
Buschow, Christopher
1
Cervellon, Marie-Cécile
1
Cha, Jiyoung
1
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1
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1
Dahlén, Micael
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1
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1
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Dens, Nathalie
1
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1
Doicaru, Miruna
1
Eisend, Martin
1
Fernando, Angeline Gautami
1
Fox, Alexa K.
1
Gillespie, Brian
1
Gnoth, Juergen
1
Green, Todd
1
Hatzithomas, Leonidas
1
Inbaraj, J. Daniel
1
Joireman, Jeff
1
Keh, Hean Tat
1
Kim, Jooyoung
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Kouki-Block, Monia
1
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1
Lee, Eun Mi
1
Leshner, Glenn
1
Martin, Brett A. S.
1
Martinez, Jennifer
1
McQuarrie, Edward F.
1
Mishra, Prashant
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Journal of advertising : official publication of the American Academy of Advertising
Journal of media business studies
Journal of business research : JBR
391
Journal of retailing and consumer services
253
The journal of product & brand management
248
The journal of brand management : an international journal
222
Psychology & marketing
112
Asia Pacific journal of marketing and logistics
96
Journal of marketing communications
89
Journal of international consumer marketing
81
European journal of marketing : EJM
79
International journal of hospitality management
76
Marketing intelligence & planning
74
International journal of consumer studies
70
The journal of consumer marketing
66
Journal of fashion marketing and management
63
Journal of strategic marketing
61
Journal of global marketing
58
Cogent business & management
57
International marketing review
56
Journal of promotion management : JPM
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
Journal of marketing
51
Marketing letters : a journal of research in marketing
50
International journal of advertising : the review of marketing communications
47
Journal of promotion management : innovations in planning and applied research
47
Journal of Islamic marketing
46
International journal of advertising : the quarterly review of marketing communications
45
Journal of the Academy of Marketing Science
45
Journal of travel and tourism marketing
45
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
43
Journal of business ethics : JOBE
42
International journal of internet marketing and advertising : IJIMA
40
Business strategy and the environment
39
Journal of consumer research : JCR ; an interdisciplinary bimonthly
39
Journal of marketing management : MM
39
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
37
Qualitative market research : an international journal
35
European journal of marketing
33
International journal of contemporary hospitality management
33
Journal of international marketing
33
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ECONIS (ZBW)
34
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1
The influence of entertainment, utility and pass time on consumer brand engagement for news media brands : a mediation model
Riskos, Kyriakos
;
Hatzithomas, Leonidas
;
Dekoulou, Paraskevi
- In:
Journal of media business studies
19
(
2022
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10012821105
Saved in:
2
Influenced by media brands? : a conjoint experiment on the effect of media brands on online media planners' decision-making
Kouki-Block, Monia
;
Wellbrock, Christian M.
- In:
Journal of media business studies
19
(
2022
)
1
,
pp. 29-51
Persistent link: https://www.econbiz.de/10012821108
Saved in:
3
The influence of trustworthiness on brand love for news media brands : a cross-cultural examination of the Netherlands and Brazil
Oliveira, Samara Sampaio de
;
Kovacs Grigg, Michelle Helena
- In:
Journal of media business studies
19
(
2022
)
2
,
pp. 126-146
Persistent link: https://www.econbiz.de/10013327942
Saved in:
4
How users approach novel media products : brand perception of Netflix and Amazon Prime video as signposts within the German subscription-based video-on-demand market
Rahe, Vanessa
;
Buschow, Christopher
;
Schlütz, Daniela
- In:
Journal of media business studies
18
(
2021
)
1
,
pp. 45-58
Persistent link: https://www.econbiz.de/10012440226
Saved in:
5
Misleading consumers with green advertising? : an affect-reason-involvement account of greenwashing effects in environmental advertising
Schmuck, Desirée
;
Matthes, Jörg
;
Naderer, Brigitte
- In:
Journal of advertising : official publication of the …
47
(
2018
)
2
,
pp. 127-145
Persistent link: https://www.econbiz.de/10011876097
Saved in:
6
Active White Space (AWS) in logo designs : effects on logo evaluations and brand communication
Sharma, Nazuk
;
Varki, Sajeev
- In:
Journal of advertising : official publication of the …
47
(
2018
)
3
,
pp. 270-281
Persistent link: https://www.econbiz.de/10011930121
Saved in:
7
Brand placements: prevalence and characteristics in Bollywood movies, 1995-2015
Natarajan, Thamaraiselvan
;
Arasu Balasubramaniam, Senthil
; …
- In:
Journal of media business studies
15
(
2018
)
1
,
pp. 57-88
Persistent link: https://www.econbiz.de/10011993201
Saved in:
8
Does the brand affect the quality perception of news articles? : an experimental study on news media brands in Switzerland
Krebs, Isabelle
- In:
Journal of media business studies
14
(
2017
)
4
,
pp. 235-256
Persistent link: https://www.econbiz.de/10011888991
Saved in:
9
How product-plot integration and cognitive load affect brand attitude : a replication
Pantoja, Felipe
;
Rossi, Patricia
;
Borges, Adilson
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 113-119
Persistent link: https://www.econbiz.de/10011453892
Saved in:
10
Taming the blame game : using promotion programs to counter product-harm crises
Xie, Yi
;
Keh, Hean Tat
- In:
Journal of advertising : official publication of the …
45
(
2016
)
2
,
pp. 211-226
Persistent link: https://www.econbiz.de/10011486887
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