//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of advertising research"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~subject:"Advertising"
~subject:"Sportmarketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sports event"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Advertising
Sportmarketing
Sport event
97
Sportveranstaltung
97
Sports marketing
51
Consumer behaviour
37
Konsumentenverhalten
37
Professional sports
31
Profisport
31
Sport
27
Sports
27
USA
26
United States
26
Sponsoring
22
Sponsorship
22
Football
19
Fußball
19
Advertising effects
16
Werbewirkung
16
Brand image
11
Markenimage
11
Fernsehwerbung
10
Motivation
10
Television advertising
10
Sport organization
8
Sportorganisation
8
Ball game
7
Ballsport
7
Brand management
7
Markenführung
7
Werbung
7
Higher education institution
6
Hochschule
6
Internet marketing
6
Media usage
6
Mediennutzung
6
Online-Marketing
6
Big event
5
Großveranstaltung
5
Guerilla marketing
5
more ...
less ...
Online availability
All
Undetermined
23
Type of publication
All
Article
55
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
57
Aufsatz in Zeitschrift
57
Collection of articles of several authors
2
Sammelwerk
2
Case study
1
Fallstudie
1
Language
All
English
57
Author
All
Lee, Joon Sung
3
Popp, Nels
3
Rocha, Claudio
3
Shapiro, Stephen L.
3
Baker, Thomas A., III.
2
Ballouli, Khalid
2
Chan-Olmsted, Sylvia M.
2
Drayer, Joris
2
Dwyer, Brendan
2
Greenwell, Chris
2
Greenwell, T. Christopher
2
Jensen, Jonathan A.
2
Kang, Joon Ho
2
Kim, Jeeyoon
2
Kim, Yu Kyoum
2
Lee, Minkyo
2
Lim, Choong Hoon
2
McEvoy, Chad D.
2
Pedersen, Paul M.
2
Simmons, Jason M.
2
Taylor, Charles Raymond
2
Baker, Bradley J.
1
Bennett, Gregg
1
Bernthal, Matthew J.
1
Biscaia, Rui
1
Bouchet, Adrien
1
Boutsouki, Christina
1
Braunstein-Minkove, Jessica R.
1
Brownlee, Eric
1
Burton, Nicholas
1
Byon, Kevin K.
1
Chalip, Laurence Hilmond
1
Chen, Chen-Yueh
1
Cho, Heetae
1
Cho, Sungho
1
Choi, Wanyong
1
Choi, Yung Kyun
1
Coleman, Joshua T.
1
Contorno, Ron T.
1
Corsi, Armando Maria
1
more ...
less ...
Published in...
All
Journal of advertising research
International journal of advertising : the quarterly review of marketing communications
Marketing intelligence & planning
Sport marketing quarterly : preferred journal of the Sport Marketing Association
International journal of sport management and marketing : IJSMM
35
International journal of sports marketing & sponsorship
33
European Sport management quarterly : ESMQ
31
Journal of sport management : the official journal of the North American Society of Sport Management
30
Sport management review
23
Journal of business research : JBR
14
Journal of sports economics
13
International journal of sport finance
11
Sport, Business and Management : an international journal ; SBM
9
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
7
European journal of marketing : EJM
6
International journal of event and festival management
4
Journal of promotion management : JPM
4
Strategies in sports marketing : technologies and emerging trends
4
The journal of business & industrial marketing
4
An Elgar research collection
3
Applied economics
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of vacation marketing : an international journal
3
Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
3
Routledge international handbooks
3
Sportmanagement : SPM
3
Tourism management perspectives : TMP
3
Business horizons
2
Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]
2
European journal of operational research : EJOR
2
International journal of advertising : the review of marketing communications
2
International journal of business and globalisation : IJBG
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing communications
2
Journal of retailing and consumer services
2
Journal of travel and tourism marketing
2
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
2
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
2
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
2
more ...
less ...
Source
All
ECONIS (ZBW)
57
Showing
1
-
10
of
57
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Making sense of stimuli-local image fit in the sport venue : mediating effects of sense of home and touristic experience on local and visiting spectators
Hwang, Yongjin
;
Ballouli, Khalid
;
Bernthal, Matthew J.
; …
- In:
Sport marketing quarterly : preferred journal of the …
33
(
2024
)
1
,
pp. 47-65
Persistent link: https://www.econbiz.de/10014519144
Saved in:
2
Gender equity in sponsor decision-making : a quantitative investigation of sponsor retention for women's sport sponsorship
Jensen, Jonathan A.
- In:
Sport marketing quarterly : preferred journal of the …
33
(
2024
)
1
,
pp. 16-31
Persistent link: https://www.econbiz.de/10014519139
Saved in:
3
Comparison between various corporate social responsibility initiatives based on spectators' attitudes and attendance intention for a professional baseball franchise
Chen, Chen-Yueh
;
Lin, Yi-Hsiu
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
2
,
pp. 85-94
Persistent link: https://www.econbiz.de/10012630734
Saved in:
4
Factors influencing fan acceptance or rejection of a sport team's revolutionary rebrand
Simmons, Jason M.
;
Naraine, Michael L.
;
Greenwell, Chris
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 91-104
Persistent link: https://www.econbiz.de/10014315760
Saved in:
5
Aggressive motives and fan passion across different types of sports
Greenwell, Chris
;
Yoo, Sin Wook
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 162-171
Persistent link: https://www.econbiz.de/10014315792
Saved in:
6
Technology innovations and consumption of Formula 1 as a TV sport product
Schneiders, Christopher
;
Rocha, Claudio
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
3
,
pp. 186-197
Persistent link: https://www.econbiz.de/10013411480
Saved in:
7
New day, new game : examining consumer needs in daily fantasy sports
Sears, Jackson
;
Kang, Philip
;
Ko, Yong Jae
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
4
,
pp. 255-264
Persistent link: https://www.econbiz.de/10013532028
Saved in:
8
Potential sport tourists' decision-making during the pandemic
Cho, Heetae
;
Joo, Dongoh
;
Koh, Jin Kai
- In:
Marketing intelligence & planning
40
(
2022
)
5
,
pp. 557-572
Persistent link: https://www.econbiz.de/10013393486
Saved in:
9
Delay effect of sport media consumption on sport consumers' subjective well-being : moderating role of team identification
Jang, Wonseok
;
Lee, Joon Sung
;
Wann, Daniel L. L.
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
4
,
pp. 305-314
Persistent link: https://www.econbiz.de/10012816110
Saved in:
10
How sports sponsorship influences a sponsor's financial performance : a case study from the Korea Baseball Organization
Kim, Hyun-Min
;
Song, Woon Kyung
;
Lee, Sanghak
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
4
,
pp. 315-327
Persistent link: https://www.econbiz.de/10012816112
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->