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isPartOf:"Journal of advertising research"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~subject:"Advertising"
~subject:"Sportmarketing"
~subject:"United States"
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Search: subject_exact:"Sports event"
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Advertising
Sportmarketing
United States
Sport event
93
Sportveranstaltung
93
Sports marketing
49
Consumer behaviour
36
Konsumentenverhalten
36
Professional sports
30
Profisport
30
USA
26
Sport
24
Sports
24
Sponsoring
20
Sponsorship
20
Football
19
Fußball
19
Advertising effects
16
Werbewirkung
16
Brand image
10
Fernsehwerbung
10
Markenimage
10
Motivation
10
Television advertising
10
Sport organization
8
Sportorganisation
8
Ball game
7
Ballsport
7
Brand management
7
Markenführung
7
Werbung
7
Internet marketing
6
Media usage
6
Mediennutzung
6
Online-Marketing
6
Guerilla marketing
5
Guerilla-Marketing
5
Higher education institution
5
Hochschule
5
Preismanagement
5
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66
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2
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68
Aufsatz in Zeitschrift
68
Collection of articles of several authors
2
Sammelwerk
2
Case study
1
Fallstudie
1
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English
68
Author
All
Lee, Joon Sung
3
Popp, Nels
3
Rocha, Claudio
3
Shapiro, Stephen L.
3
Baker, Thomas A., III.
2
Ballouli, Khalid
2
Byon, Kevin K.
2
Chan-Olmsted, Sylvia M.
2
Drayer, Joris
2
Dwyer, Brendan
2
Greenwell, Chris
2
Greenwell, T. Christopher
2
Jensen, Jonathan A.
2
Jeong, Yongick
2
Kang, Joon Ho
2
Kim, Jeeyoon
2
Kim, Yu Kyoum
2
Larkin, Ben
2
Lee, Minkyo
2
Lim, Choong Hoon
2
McEvoy, Chad D.
2
McKelvey, Steve
2
Pedersen, Paul M.
2
Simmons, Jason M.
2
Snyder, Kevin
2
Taylor, Charles Raymond
2
Armstrong, Ketra L.
1
Baker, Bradley J.
1
Beasley, Fred
1
Bennett, Gregg
1
Bernthal, Matthew J.
1
Biscaia, Rui
1
Blaszka, Matthew
1
Bortman, Eli C.
1
Bouchet, Adrien
1
Boutsouki, Christina
1
Boyle, Brett
1
Braunstein-Minkove, Jessica R.
1
Brownlee, Eric
1
Buning, Richard J.
1
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Journal of advertising research
International journal of advertising : the quarterly review of marketing communications
Sport marketing quarterly : preferred journal of the Sport Marketing Association
International journal of sport management and marketing : IJSMM
48
Journal of sports economics
45
Journal of sport management : the official journal of the North American Society of Sport Management
44
International journal of sports marketing & sponsorship
33
European Sport management quarterly : ESMQ
32
Sport management review
28
Journal of business research : JBR
16
International journal of sport finance
15
Sport, Business and Management : an international journal ; SBM
9
Applied economics
7
European journal of marketing : EJM
7
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
7
Journal of promotion management : JPM
6
International journal of event and festival management
4
Strategies in sports marketing : technologies and emerging trends
4
The journal of business & industrial marketing
4
An Elgar research collection
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of services and operations management
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of marketing communications
3
Journal of nonprofit & public sector marketing
3
Journal of vacation marketing : an international journal
3
Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
3
Managing service quality : MSQ ; an international journal
3
Routledge international handbooks
3
Sportmanagement : SPM
3
Tourism management : research, policies, practice
3
Tourism management perspectives : TMP
3
Working paper / National Bureau of Economic Research, Inc.
3
Asia Pacific journal of marketing and logistics
2
Asian economic policy review : AEPR
2
Business horizons
2
Contemporary economic policy : a journal of Western Economic Association International
2
Discussion paper series / IZA
2
Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]
2
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ECONIS (ZBW)
68
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1
Making sense of stimuli-local image fit in the sport venue : mediating effects of sense of home and touristic experience on local and visiting spectators
Hwang, Yongjin
;
Ballouli, Khalid
;
Bernthal, Matthew J.
; …
- In:
Sport marketing quarterly : preferred journal of the …
33
(
2024
)
1
,
pp. 47-65
Persistent link: https://www.econbiz.de/10014519144
Saved in:
2
Gender equity in sponsor decision-making : a quantitative investigation of sponsor retention for women's sport sponsorship
Jensen, Jonathan A.
- In:
Sport marketing quarterly : preferred journal of the …
33
(
2024
)
1
,
pp. 16-31
Persistent link: https://www.econbiz.de/10014519139
Saved in:
3
Comparison between various corporate social responsibility initiatives based on spectators' attitudes and attendance intention for a professional baseball franchise
Chen, Chen-Yueh
;
Lin, Yi-Hsiu
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
2
,
pp. 85-94
Persistent link: https://www.econbiz.de/10012630734
Saved in:
4
Factors influencing fan acceptance or rejection of a sport team's revolutionary rebrand
Simmons, Jason M.
;
Naraine, Michael L.
;
Greenwell, Chris
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 91-104
Persistent link: https://www.econbiz.de/10014315760
Saved in:
5
Aggressive motives and fan passion across different types of sports
Greenwell, Chris
;
Yoo, Sin Wook
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 162-171
Persistent link: https://www.econbiz.de/10014315792
Saved in:
6
Technology innovations and consumption of Formula 1 as a TV sport product
Schneiders, Christopher
;
Rocha, Claudio
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
3
,
pp. 186-197
Persistent link: https://www.econbiz.de/10013411480
Saved in:
7
New day, new game : examining consumer needs in daily fantasy sports
Sears, Jackson
;
Kang, Philip
;
Ko, Yong Jae
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
4
,
pp. 255-264
Persistent link: https://www.econbiz.de/10013532028
Saved in:
8
Delay effect of sport media consumption on sport consumers' subjective well-being : moderating role of team identification
Jang, Wonseok
;
Lee, Joon Sung
;
Wann, Daniel L. L.
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
4
,
pp. 305-314
Persistent link: https://www.econbiz.de/10012816110
Saved in:
9
How sports sponsorship influences a sponsor's financial performance : a case study from the Korea Baseball Organization
Kim, Hyun-Min
;
Song, Woon Kyung
;
Lee, Sanghak
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
4
,
pp. 315-327
Persistent link: https://www.econbiz.de/10012816112
Saved in:
10
Self-branding through NFL team fanship : fans' desired self-image and its implications for branding practices
Wang, Jerred Junqi
;
Braunstein-Minkove, Jessica R.
; …
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
1
,
pp. 47-61
Persistent link: https://www.econbiz.de/10012597288
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