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isPartOf:"Journal of aging & social policy"
~isPartOf:"Journal of advertising research"
~isPartOf:"The silver market phenomenon : business opportunities in an era of demographic change"
~subject:"Konsumentenverhalten"
~subject:"Öffentliche Sozialleistungen"
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Elderly people
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19
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19
USA
18
United States
18
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11
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6
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Berg, Hanna
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Choi, Namkee G.
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Crown, William H.
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D'Amico, Ted
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Davis, Karen
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Enomoto, Nozomi
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Enste, Peter
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Page, Bill
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Journal of aging & social policy
Journal of advertising research
The silver market phenomenon : business opportunities in an era of demographic change
Working paper / National Bureau of Economic Research, Inc.
20
NBER working paper series
18
International journal of consumer studies
17
NBER Working Paper
17
Journal of retailing and consumer services
12
Journal of business research : JBR
7
The silver market phenomenon : marketing and innovation in the aging society
7
Journal of marketing management : MM
6
Psychology & marketing
6
The aging consumer : perspectives from psychology and marketing
6
The international review of retail, distribution and consumer research
6
The journal of services marketing
6
Health marketing quarterly
5
International journal of hospitality management
5
Journal of fashion marketing and management
5
The aging consumer : perspectives from psychology and economics
5
Discussion paper series / IZA
4
International journal of pharmaceutical and healthcare marketing : IJPHM
4
International journal of retail & distribution management
4
Jahrbuch Seniorenmarketing
4
Journal of consumer affairs : official publication of the American Council on Consumer Interests
4
Journal of consumer behaviour : an international research review
4
Journal of human resources : JHR
4
Journal of travel and tourism marketing
4
Marketing letters : a journal of research in marketing
4
Social security bulletin
4
Best Practice Modelle im 55plus Marketing : bewährte Konzepte für den Dialog mit Senioren
3
EUROMOD working paper series
3
European journal of marketing
3
Ilmenauer Schriften zur Betriebswirtschaftslehre
3
International journal of contemporary hospitality management
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of financial services marketing : JFSM
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
LIS Working Paper Series
3
LIS working paper series
3
MEA discussion papers
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ECONIS (ZBW)
10
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1
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10
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10
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date (oldest first)
1
Why casting older female models is good for advertising : the positive effects of challenging the underrepresentation of older women in ads
Berg, Hanna
;
Liljedal, Karina T.
- In:
Journal of advertising research
63
(
2023
)
1
,
pp. 61-80
Persistent link: https://www.econbiz.de/10014283824
Saved in:
2
Does childhood exposure to a brand improve brand name recognition? : comparing age-of-acquisition effects with ongoing brand exposure and experience
Phua, Peilin
;
Page, Bill
;
Trinh, Giang
;
Hartnett, Nicole
; …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 370-383
Persistent link: https://www.econbiz.de/10014445902
Saved in:
3
How baby-boomers in the United States anticipate their aging future : implications for the silver market
Silverstein, Merril
;
Abramson, Alexis
- In:
The silver market phenomenon : business opportunities …
,
(pp. 55-69)
.
2008
Persistent link: https://www.econbiz.de/10003748512
Saved in:
4
Changing consumer values and behavior in Japan : adaptation of Keio Department Store Shinjuku
Enomoto, Nozomi
- In:
The silver market phenomenon : business opportunities …
,
(pp. 225-241)
.
2008
Persistent link: https://www.econbiz.de/10003748530
Saved in:
5
The discovery and development of the silver market in Germany
Enste, Peter
;
Naegele, Gerhard
;
Leve, Verena
- In:
The silver market phenomenon : business opportunities …
,
(pp. 325-339)
.
2008
Persistent link: https://www.econbiz.de/10003749513
Saved in:
6
You can teach an old dog new tricks : strategies for including older consumers when selecting media vehicles
D'Amico, Ted
- In:
Journal of advertising research
47
(
2007
)
1
,
pp. 103-112
Persistent link: https://www.econbiz.de/10003609586
Saved in:
7
Social security and SSI as safety nets for the elderly poor
Ozawa, Martha N.
;
Yoon, Hong-Sik
- In:
Journal of aging & social policy
14
(
2002
)
2
,
pp. 1-25
Persistent link: https://www.econbiz.de/10001721692
Saved in:
8
A comparative study of elderly SSI recipients, denied applicants, and eligible nonapplicants
Choi, Namkee G.
- In:
Journal of aging & social policy
10
(
1998
)
2
,
pp. 7-28
Persistent link: https://www.econbiz.de/10001361991
Saved in:
9
Old and poor : policy challenges in the 1990s
Davis, Karen
- In:
Journal of aging & social policy
2
(
1990
)
3
,
pp. 37-59
Persistent link: https://www.econbiz.de/10001113605
Saved in:
10
Trends in the economic status of the aged and the implications for state policy
Crown, William H.
- In:
Journal of aging & social policy
1
(
1989
)
3
,
pp. 89-128
Persistent link: https://www.econbiz.de/10001113244
Saved in:
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