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isPartOf:"Journal of business economics : JBE"
~isPartOf:"Journal of marketing management : MM"
~subject:"Beziehungsmarketing"
~subject:"Conjoint-Analyse"
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Search: subject_exact:"Kundenorientierung"
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Beziehungsmarketing
Conjoint-Analyse
Relationship marketing
123
Consumer behaviour
40
Konsumentenverhalten
40
Brand image
17
Customer integration
17
Customer satisfaction
17
Kundenintegration
17
Kundenzufriedenheit
17
Markenimage
17
Theorie
16
Theory
16
Marketing management
15
Marketingmanagement
15
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13
Markenführung
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Dienstleistungsqualität
11
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Internet marketing
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Kundenwert
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English
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Huber, Frank
6
Herrmann, Andreas
5
Buttle, Francis A.
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Conduit, Jodie
3
Hollebeek, Linda D.
3
Ang, Lawrence
2
Baier, Daniel
2
Bauer, Hans H.
2
Betz, Jürgen
2
Dessart, Laurence
2
Evanschitzky, Heiner
2
Haas, Alexander
2
Hart, Cathy
2
Hewer, Paul
2
Homburg, Christian
2
Krafft, Manfred
2
Malthouse, Edward C.
2
Matanda, Margaret Jekanyika
2
Matzler, Kurt
2
Piller, Frank T.
2
Uncles, Mark D.
2
Ahsen, Anette von
1
Albrecht, Tobias
1
Ali, Maged
1
Alt, Rainer
1
Amonini, Claudia
1
Andrews, Lynda
1
Attmann, Julianne
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Backhaus, Christof
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Battor, Mohamed
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1
Bekk, Magdalena
1
Bick, Geoffrey N. C.
1
Binder, Hans Jörg
1
Boshoff, Christo
1
Bowden, Jana
1
Boztuğ, Yasemin
1
Brand, Benedikt M.
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Journal of business economics : JBE
Journal of marketing management : MM
Journal of business research : JBR
647
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
406
International journal of hospitality management
280
SpringerLink / Bücher
256
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
185
Journal of strategic marketing
169
Journal of the Academy of Marketing Science
164
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
The journal of product & brand management
111
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
The journal of brand management : an international journal
107
Journal of service management
106
Journal of retailing
103
Cogent business & management
102
Gabler Edition Wissenschaft
102
Psychology & marketing
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
92
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
The international review of retail, distribution and consumer research
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
Springer eBook Collection / Business and Economics
69
International journal of retail & distribution management
68
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ECONIS (ZBW)
123
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123
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1
Beyond the beaten paths of forecasting call center arrivals : on the use of dynamic harmonic regression with predictor variables
Rausch, Theresa
;
Albrecht, Tobias
;
Baier, Daniel
- In:
Journal of business economics : JBE
92
(
2022
)
4
,
pp. 675-706
Persistent link: https://www.econbiz.de/10013438855
Saved in:
2
Linking actual self-congruence, ideal self-congruence, and functional congruence to donor loyalty : the moderating role of issue involvement
Zogaj, Adnan
;
Tscheulin, Dieter K.
;
Lindenmeier, Jörg
; …
- In:
Journal of business economics : JBE
91
(
2021
)
3
,
pp. 379-400
Persistent link: https://www.econbiz.de/10012496015
Saved in:
3
Sustainability nudges in the context of customer co-design for consumer electronics
Hankammer, Stephan
;
Kleer, Robin
;
Piller, Frank T.
- In:
Journal of business economics : JBE
91
(
2021
)
6
,
pp. 897-933
Persistent link: https://www.econbiz.de/10012617782
Saved in:
4
New insights in online fashion retail returns from a customers' perspective and their dynamics
Stöcker, Björn
;
Baier, Daniel
;
Brand, Benedikt M.
- In:
Journal of business economics : JBE
91
(
2021
)
8
,
pp. 1149-1187
Persistent link: https://www.econbiz.de/10012653335
Saved in:
5
A service-dominant logic perspective on the roles of technology in service innovation : uncovering four archetypes in the sharing economy
Frey, Alexander
;
Trenz, Manuel
;
Veit, Daniel J.
- In:
Journal of business economics : JBE
89
(
2019
)
8/9
,
pp. 1149-1189
Persistent link: https://www.econbiz.de/10012125838
Saved in:
6
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
7
Dependence concentration and fairness perceptions in asymmetric supplier-buyer relationships
Qiu, Tianjiao
- In:
Journal of marketing management : MM
34
(
2018
)
3/4
,
pp. 395-419
Persistent link: https://www.econbiz.de/10011883396
Saved in:
8
Boundary conditions of the effect of customer coproduction : the case of service failure
Zolfagharian, Mohammadali
;
Felix, Reto
;
Braun, Jakob
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 705-731
Persistent link: https://www.econbiz.de/10011935068
Saved in:
9
The Internet of Things and interaction style : the effect of smart interaction on brand attachment
Wu, Jintao
;
Chen, Junsong
;
Dou, Wenyu
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011690533
Saved in:
10
Corporte conflict management on social media brand fan pages
Dineva, Denitsa Petrova
;
Breitsohl, Jan Christian
; …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 679-698
Persistent link: https://www.econbiz.de/10011746371
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