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isPartOf:"Journal of business economics : JBE"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Beziehungsmarketing"
~subject:"Customer analysis"
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Search: subject_exact:"Kundenorientierung"
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Beziehungsmarketing
Customer analysis
Relationship marketing
205
Consumer behaviour
85
Konsumentenverhalten
85
Customer satisfaction
39
Kundenzufriedenheit
39
Lieferantenmanagement
27
Supplier relationship management
27
Dienstleistungsqualität
25
Service quality
25
Marketing management
21
Marketingmanagement
21
Salespeople
21
Theorie
21
Theory
21
Verkaufspersonal
21
Customer value
17
Kundenwert
17
Customer integration
15
Kundenintegration
15
Kundenbindungsprogramm
14
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14
Brand image
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Brand management
13
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13
Internet marketing
13
Markenführung
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13
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13
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Social web
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Marketing theory
12
Marketingtheorie
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12
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10
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Homburg, Christian
8
Kumar, V.
8
Palmatier, Robert W.
8
Huber, Frank
6
Herrmann, Andreas
5
Krafft, Manfred
5
Scheer, Lisa K.
5
Wieseke, Jan
5
Grewal, Dhruv
4
Lam, Son K.
4
Rapp, Adam
4
Ruyter, Ko de
4
Steinhoff, Lena
4
Voorhees, Clay M.
4
Evans, Kenneth R.
3
Gremler, Dwayne D.
3
Verhoef, Peter C.
3
Alavi, Sascha
2
Baier, Daniel
2
Baker, Thomas L.
2
Bauer, Hans H.
2
Beitelspacher, Lauren Skinner
2
Betz, Jürgen
2
Blut, Markus
2
Brady, Michael K.
2
DeCarlo, Thomas E.
2
Dellaert, Benedict G. C.
2
Ernst, Holger
2
Evanschitzky, Heiner
2
Folse, Judith Anne Garretson
2
Garrett, Jason
2
Giebelhausen, Michael
2
Grégoire, Yany
2
Gwinner, Kevin P.
2
Haas, Alexander
2
Habel, Johannes
2
Hanson, Sara
2
Harmeling, Colleen M.
2
Henderson, Conor M.
2
Hughes, Douglas E.
2
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Journal of business economics : JBE
Journal of the Academy of Marketing Science
Journal of business research : JBR
647
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
406
International journal of hospitality management
280
SpringerLink / Bücher
258
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
185
Journal of strategic marketing
169
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
The journal of product & brand management
111
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
The journal of brand management : an international journal
107
Journal of service management
106
Journal of retailing
103
Cogent business & management
102
Gabler Edition Wissenschaft
102
Psychology & marketing
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
92
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
The international review of retail, distribution and consumer research
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
Springer eBook Collection / Business and Economics
69
International journal of retail & distribution management
68
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ECONIS (ZBW)
205
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205
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1
Trust in blockchain-enabled exchanges : duture directions in blockchain marketing
Teck Ming Tan
;
Saraniemi, Saila
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 914-939
Persistent link: https://www.econbiz.de/10014326666
Saved in:
2
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
3
Winning your customers' minds and hearts : disentangling the effects of lock-in and affective customer experience on retention
Gao, Lily
;
Haan, Evert de
;
Melero-Polo, Iguácel
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 334-371
Persistent link: https://www.econbiz.de/10014251177
Saved in:
4
Beyond the beaten paths of forecasting call center arrivals : on the use of dynamic harmonic regression with predictor variables
Rausch, Theresa
;
Albrecht, Tobias
;
Baier, Daniel
- In:
Journal of business economics : JBE
92
(
2022
)
4
,
pp. 675-706
Persistent link: https://www.econbiz.de/10013438855
Saved in:
5
Artificial empathy in marketing interactions : bridging the human-AI gap in affective and social customer experience
Liu-Thompkins, Yuping
;
Okazaki, Shintaro
;
Li, Hairong
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1198-1218
Persistent link: https://www.econbiz.de/10013463910
Saved in:
6
Customer-oriented salespeople's value creation and claiming in price negotiations
Kassemeier, Roland
;
Alavi, Sascha
;
Habel, Johannes
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 689-712
Persistent link: https://www.econbiz.de/10013389228
Saved in:
7
Separating customer heterogeneity, points pressure and rewarded behavior to assess a retail loyalty program
Nastasoiu, Alina
;
Bendle, Neil T.
;
Bagga, Charan K.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1132-1150
Persistent link: https://www.econbiz.de/10012659705
Saved in:
8
Linking actual self-congruence, ideal self-congruence, and functional congruence to donor loyalty : the moderating role of issue involvement
Zogaj, Adnan
;
Tscheulin, Dieter K.
;
Lindenmeier, Jörg
; …
- In:
Journal of business economics : JBE
91
(
2021
)
3
,
pp. 379-400
Persistent link: https://www.econbiz.de/10012496015
Saved in:
9
Sustainability nudges in the context of customer co-design for consumer electronics
Hankammer, Stephan
;
Kleer, Robin
;
Piller, Frank T.
- In:
Journal of business economics : JBE
91
(
2021
)
6
,
pp. 897-933
Persistent link: https://www.econbiz.de/10012617782
Saved in:
10
No conversion, no conversation : consequences of retail salespeople disengaging from unpromising prospects
Cron, William L.
;
Alavi, Sascha
;
Habel, Johannes
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 502-520
Persistent link: https://www.econbiz.de/10012548062
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