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isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of business research : JBR"
~subject:"Behavioral economics"
~subject:"Brand management"
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Search: subject_exact:"Fälschung von Markenprodukten"
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Behavioral economics
Brand management
Product counterfeiting
58
Produktpiraterie
58
Consumer behaviour
36
Konsumentenverhalten
36
Luxury goods
17
Luxusgüter
17
Software
16
Brand image
14
Markenimage
14
Ethics
8
Ethik
8
Immaterialgüterrechte
8
Intellectual property rights
8
Markenführung
8
Brand
6
Counterfeit
6
Taiwan
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Welt
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Consumer attitudes
5
Counterfeiting
5
Economic ethics
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Markenartikel
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Verbrauchereinstellung
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Wirtschaftsethik
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Internet
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Perception
4
Software piracy
4
Wahrnehmung
4
Business ethics
3
Copyright infringement
3
Counterfeits
3
Digital goods
3
Digital piracy
3
Digitale Güter
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3
Electronic Commerce
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11
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Ayres, Adriano
1
Bobrie, François
1
Borah, Sourav Bikash
1
Chambers, Valrie
1
Chang, Hua
1
Chiu, Hung-Chang
1
Chiu, Weisheng
1
Fryxell, Gerald
1
George, Beena
1
Goles, Tim
1
Gonçalves Filho, Cid
1
Haque, Tanjum
1
Hsieh, Yi-Ching
1
Jayatilaka, Bandula
1
Kaufmann, Hans Rüdiger
1
Le Roux, André
1
Leng, Ho Keat
1
Li, Wenjing
1
Meng, Yan
1
Moores, Trevor T.
1
Mourad, Siham
1
Parsons, Linda
1
Petrovici, Dan Alex
1
Sharma, Amalesh
1
Song, Lei
1
Soni, Mauli
1
Sonmez, Mahmut
1
Tan, Kang
1
Tang, Felix
1
Thebault, Marinette
1
Tian, Vane Ing
1
Valette-Florence, Pierre
1
Wang, Mei-Chien
1
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1
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Journal of business ethics : JOBE
Asia Pacific journal of marketing and logistics
Journal of business research : JBR
The journal of brand management : an international journal
8
The journal of product & brand management
3
Working paper / National Bureau of Economic Research, Inc.
3
Marketing letters : a journal of research in marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
NBER Working Paper
2
NBER working paper series
2
Ausgewählte Fragestellungen im internationalen Marketing
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Business history
1
Business horizons
1
Creativity and innovation management
1
Discussion papers in economics / Center for Economic Analysis, Department of Economics, University of Colorado at Boulder : Working paper
1
Dresdner Beiträge zur Betriebswirtschaftslehre
1
European journal of law and economics
1
European journal of marketing
1
European management journal
1
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf bis Henkel, von Hipp bis Erste Bank
1
Harvard business review : HBR
1
International journal of business and globalisation : IJBG
1
International journal of consumer studies
1
International journal of production economics
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Jahrbuch des Instituts für Betriebswirtschaft der Westsächsischen Hochschule Zwickau
1
Journal of business strategy
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of economic development
1
Journal of economics & management strategy : JEMS
1
Journal of fashion marketing and management
1
Journal of global marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international marketing
1
Journal of international trade & commerce
1
Journal of marketing
1
Journal of marketing communications
1
Journal of marketing research : JMR
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ECONIS (ZBW)
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1
From silos to synergies : a systematic review of luxury in marketing research
Sharma, Amalesh
;
Soni, Mauli
;
Borah, Sourav Bikash
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 893-907
Persistent link: https://www.econbiz.de/10013194294
Saved in:
2
How counterfeit dominance affects luxury fashion brand owners' perceptions : a cross-cultural examination
Song, Lei
;
Meng, Yan
;
Chang, Hua
;
Li, Wenjing
;
Tan, Kang
- In:
Journal of business research : JBR
130
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012544757
Saved in:
3
A typology of brand counterfeiting and imitation based on a semiotic approach
Le Roux, André
;
Bobrie, François
;
Thebault, Marinette
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 349-356
Persistent link: https://www.econbiz.de/10011417739
Saved in:
4
Consumers' intention to purchase counterfeit sporting goods in Singapore and Taiwan
Chiu, Weisheng
;
Leng, Ho Keat
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
1
,
pp. 23-36
Persistent link: https://www.econbiz.de/10011529169
Saved in:
5
Improving prediction with POS and PLS consistent estimations : an illustration
Mourad, Siham
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4675-4684
Persistent link: https://www.econbiz.de/10011554752
Saved in:
6
Identifying moderators of brand attachment for driving customer purchase intention of original vs counterfeits of luxury brands
Kaufmann, Hans Rüdiger
;
Petrovici, Dan Alex
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5735-5747
Persistent link: https://www.econbiz.de/10011597482
Saved in:
7
Understanding counterfeit consumption
Tang, Felix
;
Tian, Vane Ing
;
Zaichkowsky, Judy
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
1
,
pp. 4-20
Persistent link: https://www.econbiz.de/10010247530
Saved in:
8
Interactive role of consumer discrimination and branding against counterfeiting : a study of multinational managers' perception of global brands in China
Sonmez, Mahmut
;
Yang, Deli
;
Fryxell, Gerald
- In:
Journal of business ethics : JOBE
115
(
2013
)
1
,
pp. 195-211
Persistent link: https://www.econbiz.de/10009785868
Saved in:
9
Softlifting : exploring determinants of attitude
Goles, Tim
;
Jayatilaka, Bandula
;
George, Beena
; …
- In:
Journal of business ethics : JOBE
77
(
2008
)
4
,
pp. 481-499
Persistent link: https://www.econbiz.de/10003674860
Saved in:
10
An analysis of the impact of economic wealth and national culture on the rise and fall of software piracy rates
Moores, Trevor T.
- In:
Journal of business ethics : JOBE
81
(
2008
)
1
,
pp. 39-51
Persistent link: https://www.econbiz.de/10003749013
Saved in:
1
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