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isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of international consumer marketing"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
2,203
Konsumentenverhalten
2,203
Brand management
447
Markenführung
447
Brand image
422
Markenimage
422
Beziehungsmarketing
355
Relationship marketing
355
Brand
253
Markenartikel
248
Social Web
217
Social web
217
Internet marketing
202
Online-Marketing
202
Online retailing
188
Online-Handel
188
Emotion
160
Luxury goods
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Luxusgüter
160
Advertising effects
154
Customer satisfaction
154
Kundenzufriedenheit
154
Werbewirkung
154
Viral marketing
130
Virales Marketing
130
Einzelhandel
126
Retail trade
126
Dienstleistungsqualität
119
Service quality
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Advertising
117
Personality psychology
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Persönlichkeitspsychologie
116
Werbung
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Cultural identity
103
Kulturelle Identität
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99
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98
China
93
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Laroche, Michel
28
Ko, Eunju
22
Cleveland, Mark
17
Diamantopoulos, Adamantios
14
Valette-Florence, Pierre
13
Bartikowski, Boris
12
Richard, Marie-Odile
11
Balaji, M. S.
10
Chebat, Jean-Charles
10
Dwivedi, Yogesh Kumar
10
Sharma, Piyush
10
Teng, Lefa
10
Filieri, Raffaele
9
Kukar-Kinney, Monika
9
Phau, Ian
9
Seo, Yuri
9
Septianto, Felix
9
Wagner, Udo
9
Beatty, Sharon E.
8
Choi, Jeonghye
8
Merchant, Altaf
8
Roy, Rajat
8
Shukla, Paurav
8
Veloutsou, Cleopatra
8
Yang, Zhiyong
8
Arslanagic-Kalajdzic, Maja
7
Donthu, Naveen
7
Geuens, Maggie
7
Gupta, Suraksha
7
Khare, Arpita
7
Kim, Kyung Hoon
7
Liu, Martin J.
7
Mattila, Anna S.
7
McLean, Graeme J.
7
Melewar, T. C.
7
Roy, Sanjit
7
Aiello, Gaetano
6
Balabanis, George
6
Behl, Abhishek
6
Das, Gopal
6
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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
Symposium on Cross Cultural Consumer and Business Studies <5, 1995, Hong Kong>
1
Published in...
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Journal of business research : JBR
Journal of international consumer marketing
Journal of retailing and consumer services
1,931
International journal of consumer studies
759
International journal of hospitality management
723
Psychology & marketing
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
503
Working paper / National Bureau of Economic Research, Inc.
432
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European journal of marketing : EJM
348
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
SpringerLink / Bücher
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
303
Journal of marketing communications
296
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Cogent business & management
284
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Journal of marketing
279
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
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ECONIS (ZBW)
2,203
USB Cologne (EcoSocSci)
2
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41
Examining the relationships between brand authenticity, perceived value, and brand forgiveness : the role of cross-cultural happiness
Papadopoulou, Christina
;
Vardarsuyu, Merve
;
Oghazi, Pejvak
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383104
Saved in:
42
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
43
Acting like an interpersonal relationship : cobrand anthropomorphism increases product evaluation and purchase intention
Han, Jie
;
Wang, Desheng
;
Yang, Zhihao
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014383201
Saved in:
44
From self-avoidance to help others : exploring why and when feedback avoiding behavior promotes volunteering
Zhu, Yu
;
Nong, Meilan
;
Mei, Wenjuan
;
Wang, Yanfei
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014375121
Saved in:
45
Managerial responses to online communication : the role of mimicry in affecting third-party observers' purchase intentions
Darani, Milad Mohammadi
;
Mirahmad, Hooman
;
Raoofpanah, Iman
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014380313
Saved in:
46
Coping, rumination, and electronic word-of-mouth : segmenting consumer responses to service failure via fuzzy clustering
Gonnon, Martin
;
Taheri, Babak
;
Disegna, Marta
;
Prayag, …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014380316
Saved in:
47
Simple = Authentic : the effect of visually simple package design on perceived brand authenticity and brand choice
Wang, Yan
;
Jiang, Jing
;
Gong, Xiushuang
;
Wang, Jie
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014380318
Saved in:
48
Customer responses to service providers' touch : a meta-analysis
Saleh, Amin
;
Zmich, Louis J.
;
Babin, Barry J.
;
Darrat, …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014380328
Saved in:
49
Artificial intelligence and empirical consumer research : a topic modeling analysis
Vaid, Shashank
;
Puntoni, Stefano
;
Khodr, AbdulRahman
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014380329
Saved in:
50
I share, therefore I trust : a moderated mediation model of the influence of eWOM engagement on social commerce
Gvili, Yaniv
;
Levy, Shalom
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014380337
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