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isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing communications"
~subject:"Behavioral economics"
~subject:"Social marketing"
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Journal of business research : JBR
Journal of marketing communications
International journal of nonprofit and voluntary sector marketing
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2
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1
Social norms, cues and improved communication to influence behaviour change of smokers
Wallace-Williams, Donna Marie
;
Wright, Len Tiu
;
Dandis, …
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 288-313
Persistent link: https://www.econbiz.de/10014232577
Saved in:
2
I'm not a smoker : constructing protected prototypes for risk behavior
Scott, Kristin A.
;
Mason, Marlys J.
;
Mason, James D.
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2198-2206
Persistent link: https://www.econbiz.de/10011373089
Saved in:
3
Mechanism of psychological distress-driven smoking addiction behavior
Hwang, Jiyoung
;
Yun, Zee-Sun
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2189-2197
Persistent link: https://www.econbiz.de/10011373090
Saved in:
4
Multiple Ps′ effects on gambling, drinking and smoking : advancing theory and evidence
Prentice, Catherine
;
Cotte, June
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2045-2048
Persistent link: https://www.econbiz.de/10011373175
Saved in:
5
The use of visual warnings in social marketing : the case of tobacco
Gallopel-Morvan, Karine
;
Gabriel, Patrick
;
Le Gall-Ely, …
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 7-11
Persistent link: https://www.econbiz.de/10008806370
Saved in:
6
Threat appeal communications : the interplay between health resistance and cognitive appraisal processes
Dickinson-Delaporte, Sonia Jane
;
Holmes, Matthew Derrick
- In:
Journal of marketing communications
17
(
2011
)
2
,
pp. 107-125
Persistent link: https://www.econbiz.de/10009008491
Saved in:
7
Tobacco smoking's changing trajectory in Australia
De Meyrick, Julian
- In:
Journal of business research : JBR
63
(
2010
)
2
,
pp. 161-165
Persistent link: https://www.econbiz.de/10003954670
Saved in:
8
Social marketing : a pathway to consumption reduction?
Peattie, Kenneth J.
;
Peattie, Sue
- In:
Journal of business research : JBR
62
(
2009
)
2
,
pp. 260-268
Persistent link: https://www.econbiz.de/10003810570
Saved in:
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