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isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of retailing"
~person:"Teng, Lefa"
~person:"Yang, Zhiyong"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
19
Konsumentenverhalten
19
Advertising effects
5
Brand image
5
Brand management
5
Markenführung
5
Markenimage
5
Werbewirkung
5
Online retailing
3
Online-Handel
3
Social Web
3
Social web
3
Brand
2
Brand attitudes
2
Cultural identity
2
Culture
2
International marketing
2
Internationales Marketing
2
Internet marketing
2
Kulturelle Identität
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Luxury goods
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Luxusgüter
2
Markenartikel
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Meta-Analyse
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Meta-analysis
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Online-Marketing
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Power distance belief
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Product counterfeiting
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Produktpiraterie
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Risiko
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Risk
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Social relations
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Soziale Beziehungen
2
Uncertainty avoidance
2
Viral marketing
2
Virales Marketing
2
Advertising
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Anthropomorphism
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Anti-drunk driving
1
Anticipating regret
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19
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Teng, Lefa
Yang, Zhiyong
Laroche, Michel
27
Ko, Eunju
22
Grewal, Dhruv
18
Cleveland, Mark
16
Diamantopoulos, Adamantios
14
Valette-Florence, Pierre
14
Bartikowski, Boris
12
Kukar-Kinney, Monika
12
Roggeveen, Anne L.
12
Balaji, M. S.
11
Chebat, Jean-Charles
11
Filieri, Raffaele
11
Richard, Marie-Odile
11
Septianto, Felix
11
Dwivedi, Yogesh Kumar
10
Oppewal, Harmen
10
Seo, Yuri
10
Beatty, Sharon E.
9
Mattila, Anna S.
9
Shukla, Paurav
9
Veloutsou, Cleopatra
9
Choi, Jeonghye
8
Gupta, Suraksha
8
Gustafsson, Anders
8
Merchant, Altaf
8
Nordfält, Jens
8
Verhoef, Peter C.
8
Aiello, Gaetano
7
Arslanagic-Kalajdzic, Maja
7
Burton, Scot
7
Donthu, Naveen
7
Evanschitzky, Heiner
7
Geuens, Maggie
7
Jha, Subhash
7
Kim, Kyung Hoon
7
Liu, Martin J.
7
McLean, Graeme J.
7
Melewar, T. C.
7
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Journal of business research : JBR
Journal of retailing
International journal of advertising : the review of marketing communications
2
Journal of marketing
2
Journal of the Academy of Marketing Science
2
Cross-cultural and critical perspectives on brands
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of bank marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of Consumer Marketing
1
Journal of Services Marketing
1
Journal of advertising research
1
Journal of business ethics : JOBE
1
Journal of consumer behaviour
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of marketing research
1
Journal of marketing theory and practice
1
Journal of promotion management : JPM
1
Journal of public policy & marketing
1
Psychology & marketing
1
The journal of consumer marketing
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ECONIS (ZBW)
19
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1
Partner or servant? : the influence of robot role positioning on consumers' brand evaluations
Teng, Lefa
;
Sun, Chuluo
;
Chen, Yifei
;
Lever, Michael W.
; …
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014556466
Saved in:
2
When do product crises hurt business? : a meta-analytic investigation of negative publicity on consumer responses
Yang, Zhiyong
;
Freling, Traci
;
Sun, Sijie
; …
- In:
Journal of business research : JBR
150
(
2022
),
pp. 102-120
Persistent link: https://www.econbiz.de/10013365603
Saved in:
3
A meta-analytic investigation of consumer response to anthropomorphic appeals : the roles of product type and uncertainty avoidance
Velasco, Franklin
;
Yang, Zhiyong
;
Janakiraman, Narayanan
- In:
Journal of business research : JBR
131
(
2021
),
pp. 735-746
Persistent link: https://www.econbiz.de/10012545115
Saved in:
4
Development of theory of mind on online social networks : evidence from Facebook, Twitter, Instagram, and Snapchat
Gentina, Élodie
;
Chen, Rui
;
Yang, Zhiyong
- In:
Journal of business research : JBR
124
(
2021
),
pp. 652-666
Persistent link: https://www.econbiz.de/10012493994
Saved in:
5
The effects of uppercase vs. lowercase letters on consumers' perceptions and brand attitudes
Teng, Lefa
;
Xie, Chenxin
;
Liu, Tianjiao
;
Wang, Fan
; …
- In:
Journal of business research : JBR
136
(
2021
),
pp. 164-175
Persistent link: https://www.econbiz.de/10012663287
Saved in:
6
The impact of online review variance of new products on consumer adoption intentions
Wu, Yuanyuan
;
Liu, Tianjiao
;
Teng, Lefa
;
Zhang, Hui
; …
- In:
Journal of business research : JBR
136
(
2021
),
pp. 209-218
Persistent link: https://www.econbiz.de/10012663289
Saved in:
7
Regulatory focus and consumption of counterfeit luxury goods : roles of functional theories of attitudes and perceived similarity
Wang, Li
;
Jin, Manhui
;
Yang, Zhiyong
- In:
Journal of business research : JBR
107
(
2020
),
pp. 50-61
Persistent link: https://www.econbiz.de/10012156676
Saved in:
8
Understanding the global consumer culture : views from eastern and western scholars, an introduction to the special issue
Laroche, Michel
;
Teng, Lefa
- In:
Journal of business research : JBR
103
(
2019
),
pp. 219-221
Persistent link: https://www.econbiz.de/10012104187
Saved in:
9
Increasing the persuasiveness of anti-drunk driving appeals : the effect of negative and positive message framing
Teng, Lefa
;
Zhao, Guangzhi
;
Li, Feng
;
Liu, Lu
;
Shen, Lulu
- In:
Journal of business research : JBR
103
(
2019
),
pp. 240-249
Persistent link: https://www.econbiz.de/10012104215
Saved in:
10
Using self-congruence theory to explain the interaction effects of brand type and celebrity type on consumer attitude formation
Zhu, Xiajing
;
Teng, Lefa
;
Foti, Lianne
;
Yuan, Yige
- In:
Journal of business research : JBR
103
(
2019
),
pp. 301-309
Persistent link: https://www.econbiz.de/10012104243
Saved in:
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