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isPartOf:"Journal of business research : JBR"
~person:"Japutra, Arnold"
~subject:"Markenführung"
~subject:"Online-Marketing"
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Markenführung
Online-Marketing
Consumer behaviour
5
Konsumentenverhalten
5
Brand image
4
Brand management
4
Markenimage
4
Beziehungsmarketing
2
Brand
2
Customer satisfaction
2
Einzelhandel
2
Kundenzufriedenheit
2
Markenartikel
2
Personality psychology
2
Persönlichkeitspsychologie
2
Relationship marketing
2
Retail trade
2
Actual self-congruence
1
Behavioral Intention
1
Brand anxiety
1
Brand attachment
1
Brand experience
1
Brand loyalty
1
Brand passion
1
Brand personality
1
Brand prominence
1
Brand satisfaction
1
Brand strategy
1
Cognition
1
Cognitive Processing
1
Compulsive buying
1
Confidence
1
Consumer-Based Brand Equity (CBBE)
1
Dark side of branding
1
Dienstleistungsqualität
1
Escapism
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Experience
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Experiment
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Fashion
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Fashion retail industry
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Japutra, Arnold
Ko, Eunju
11
Filieri, Raffaele
10
Valette-Florence, Pierre
8
Veloutsou, Cleopatra
8
Bartikowski, Boris
7
Diamantopoulos, Adamantios
7
Teng, Lefa
7
Dwivedi, Yogesh Kumar
6
Seo, Yuri
6
Merchant, Altaf
5
Michel, Géraldine
5
Richard, Marie-Odile
5
Aiello, Gaetano
4
Chatzipanagiotou, Kalliopi
4
Choi, Jeonghye
4
Christodoulides, George
4
Ekinci, Yuksel
4
Fastoso, Fernando
4
Grohs, Reinhard
4
Gupta, Suraksha
4
Liu, Martin J.
4
Mandler, Timo
4
Melewar, T. C.
4
Oghazi, Pejvak
4
Phau, Ian
4
Roy, Sanjit
4
Ruiz Mafe, Carla
4
Septianto, Felix
4
Shukla, Paurav
4
Voyer, Benjamin G.
4
Alamanos, Eleftherios
3
Andreini, Daniela
3
Arslanagic-Kalajdzic, Maja
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Augusto, Mário Gomes
3
Balaji, M. S.
3
Bang, Nguyen
3
Bigné Alcañiz, J. Enrique
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Black, Iain
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Chen, Qimei
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Journal of business research : JBR
Journal of strategic marketing
3
Journal of retailing and consumer services
2
Asia-Pacific journal of business administration
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
European journal of marketing
1
International journal of market research
1
International marketing review
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing intelligence & planning
1
The marketing review
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
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ECONIS (ZBW)
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Discovering the dark side of brand attachment : impulsive buying, obsessive-compulsive buying and trash talking
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of business research : JBR
145
(
2022
),
pp. 442-453
Persistent link: https://www.econbiz.de/10013197919
Saved in:
2
Self-congruence, brand attachment and compulsive buying
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of business research : JBR
99
(
2019
),
pp. 456-463
Persistent link: https://www.econbiz.de/10012023685
Saved in:
3
Responsible and active brand personality : on the relationships with brand experience and key relationship constructs
Japutra, Arnold
;
Molinillo, Sebastian
- In:
Journal of business research : JBR
99
(
2019
),
pp. 464-471
Persistent link: https://www.econbiz.de/10012023686
Saved in:
4
A cross validation of consumer-based brand equity models : driving customer equity in retail brands
Çifci, Sertaç
;
Ekinci, Yuksel
;
Whyatt, Georgina
; …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3740-3747
Persistent link: https://www.econbiz.de/10011515251
Saved in:
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