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isPartOf:"Journal of business research : JBR"
~subject:"Markenführung"
~subject:"Relationship marketing"
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Markenführung
Relationship marketing
Online retailing
212
Online-Handel
212
Consumer behaviour
168
Konsumentenverhalten
168
Internet marketing
70
Online-Marketing
70
E-commerce
69
Electronic Commerce
69
Social Web
44
Social web
44
Viral marketing
44
Virales Marketing
44
Einzelhandel
39
Retail trade
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Beziehungsmarketing
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Customer satisfaction
19
Kundenzufriedenheit
19
Confidence
17
Vertrauen
17
Distribution channel
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Vertriebsweg
16
Dienstleistungsqualität
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Personalization
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Service quality
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Online reviews
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Website
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Internet
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Emotion
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Online shopping
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Personalisierung
11
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Virtuelle Realität
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Brand image
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Cowan, Kirsten
2
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2
Hjort, Klas
2
Vakulenko, Yulia
2
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1
Acquila-Natale, Emiliano
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Agarwal, Manoj Kumar
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Esmeli, Ramazan
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Journal of business research : JBR
Journal of retailing and consumer services
96
International journal of electronic marketing and retailing : IJEMR
24
Electronic commerce research
18
International journal of internet marketing and advertising : IJIMA
18
International journal of retail & distribution management
16
Journal of retailing
16
International journal of business information systems : IJBIS
15
Journal of internet commerce
15
Asia Pacific journal of marketing and logistics
13
International journal of electronic commerce : IJEC
13
International journal of electronic customer relationship management : IJECRM
13
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
13
International journal of retail and distribution management
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
International journal of e-business research : an official publication of the Information Resources Management Association
11
The international review of retail, distribution and consumer research
10
International journal of technology marketing : IJTMkt
9
Journal of electronic commerce research : JECR
9
Management science : journal of the Institute for Operations Research and the Management Sciences
9
Marketing intelligence & planning
9
The journal of services marketing
9
The service industries journal
9
Cogent business & management
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of strategic marketing
8
Journal of the Academy of Marketing Science
8
Information systems research : ISR
7
International journal of electronic business : IJEB
7
Journal of fashion marketing and management
7
Journal of management information systems : JMIS
7
SpringerLink / Bücher
7
Transportation research / E : an international journal
7
International journal of hospitality management
6
International journal of production economics
6
International journal of production research
6
Journal of customer behaviour
6
Journal of open innovation : technology, market, and complexity
6
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ECONIS (ZBW)
45
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1
Understanding consumer behavior during and after a Pandemic : implications for customer lifetime value prediction models
Tudoran, Ana Alina
;
Thomsen, Charlotte Hjerrild
; …
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-19
Persistent link: https://www.econbiz.de/10014548015
Saved in:
2
Ripping off regular consumers? : the antecedents and consequences of consumers' perceptions of e-commerce platforms' digital power abuse
Chen, Qian
;
Wang, Yumeng
;
Gong, Yeming
;
Liu, Shan
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014368198
Saved in:
3
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
4
Transferring in-store experience to online : An omnichannel strategy for DIY customers' enhanced brand resonance and co-creative actions
Suh, Taewon
;
Moradi, Masoud
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014434840
Saved in:
5
Positive or negative spillover? : the influence of online channel satisfaction on offline channel adoption
Teng, Hongxin
;
Xia, Qinying
;
Shou, Jiayi
;
Zhao, Jing
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013468724
Saved in:
6
Innovation activity and the outcomes of B2C, B2B, and B2G E-Commerce in EU countries
Škare, Marinko
;
Gavurova, Beata
;
Rigelsky, Martin
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014303686
Saved in:
7
Triggering brand switching in online stores : the effectiveness of recommendations for private labels versus national brands
Kobuszewski Volles, Barbara
;
Van Kerckhove, Anneleen
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304087
Saved in:
8
Strategic orientation towards digitization to improve supermarket loyalty in an omnichannel context
Cuesta-Valiño, Pedro
;
Gutiérrez-Rodríguez, Pablo
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013534155
Saved in:
9
How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? : an empirical study in China
He, Jiaxun
;
Zhang, Shuang
- In:
Journal of business research : JBR
142
(
2022
),
pp. 694-706
Persistent link: https://www.econbiz.de/10013168453
Saved in:
10
The role of perceived value, trust and engagement in the C2C online secondary marketplace
Moriuchi, Emi
;
Takahashi, Ikuo
- In:
Journal of business research : JBR
148
(
2022
),
pp. 76-88
Persistent link: https://www.econbiz.de/10013325448
Saved in:
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