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isPartOf:"Journal of business-to-business marketing"
~isPartOf:"Harvard business review : HBR"
~isPartOf:"Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen"
~isPartOf:"Journal of business research : JBR"
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Search: subject_exact:"Business-to-business marketing"
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Business-to-business marketing
258
B-to-B-Marketing
256
Lieferantenmanagement
153
Supplier relationship management
153
Relationship marketing
70
Beziehungsmarketing
69
industrial marketing
57
business marketing
54
Marketing management
38
Marketingmanagement
38
Salespeople
34
Verkaufspersonal
34
Selling
30
Verkauf
30
Marketing
28
E-commerce
22
Electronic Commerce
22
Consumer behaviour
20
Konsumentenverhalten
20
USA
19
United States
19
High technology
18
Hochtechnologie
18
Innovation
18
Brand management
17
Markenführung
17
Business network
16
Confidence
16
Unternehmensnetzwerk
16
Vertrauen
16
Bibliometrics
15
Bibliometrie
15
Customer satisfaction
15
Kundenzufriedenheit
15
B2B
14
Customer value
14
Kundenwert
14
Betriebliche Wertschöpfung
13
Innovation management
13
Innovationsmanagement
13
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Lichtenthal, J. David
6
Hofmaier, Richard
5
Katrichis, Jerome M.
5
LaPlaca, Peter J.
5
Sharma, Piyush
5
Adamson, Brent
4
Kowalkowski, Christian
4
Mummalaneni, Venkatapparao
4
Rodriguez, Michael
4
Uslay, Can
4
Anderson, James C.
3
Dant, Rajiv P.
3
Dong, Maggie Chuoyan
3
Good, Megan C.
3
Honeycutt, Earl D.
3
Johnston, Wesley J.
3
Lim, Weng Marc
3
Malhotra, Naresh K.
3
Mora Cortez, Roberto
3
Nordin, Fredrik
3
Raddats, Chris
3
Schwepker, Charles H. <Jr.>
3
Svensson, Göran
3
Toman, Nicholas
3
Tzempelikos, Nektarios
3
Wang, Rui
3
Wilson, David T.
3
Akrout, Houcine
2
Chatterjee, Sharmila C.
2
Chatterjee, Sheshadri
2
Chaudhuri, Ranjan
2
Chung, Henry F. L.
2
D'Alessandro, Steven
2
Dixon, Matthew
2
Dubinsky, Alan J.
2
Edwards, John
2
Ehret, Michael
2
Ferguson, Jodie L.
2
Gebauer, Heiko
2
Gupta, Aditya
2
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Journal of business-to-business marketing
Harvard business review : HBR
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
615
The journal of business & industrial marketing
240
SpringerLink / Bücher
89
Handbook of business-to-business marketing
35
Journal of marketing
34
Springer eBook Collection
34
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
Research
25
Springer eBook Collection / Business and Economics
22
Gabler Edition Wissenschaft
21
Journal of the Academy of Marketing Science
19
The journal of personal selling & sales management : JPSSM
19
Harvard-Business-Manager : das Wissen der Besten
18
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Marketing intelligence & planning
16
Europäische Hochschulschriften / 5
15
Innovation in pricing : contemporary theories and best practices
15
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
15
Business-to-Business-Marketing
14
European journal of marketing : EJM
14
Gabler Edition Wissenschaft / Business-to-Business-Marketing
13
Journal of customer behaviour
13
essentials
13
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
12
Journal of business market management : JBM
12
Journal of strategic marketing
12
Journal of marketing management : MM
11
Journal of marketing theory and practice
11
Journal of personal selling & sales management
11
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Psychology & marketing
10
The service industries journal
10
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
9
Brand the Future : systematische Markenentwicklung im B2B
9
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ECONIS (ZBW)
260
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260
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1
The role of services in creating brand loyalty for B2B manufacturers
Raddats, Chris
;
Roper, Stuart
;
Ashman, Rachel
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549097
Saved in:
2
A dynamic, relational approach to B2B customer experience : a customer-centric perspective from a longitudinal investigation
Gounaris, Spiros
;
Almoraish, Ahmed
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014550954
Saved in:
3
Manufacturers' acquiescence to buyers' sourcing requests in industrial markets
Teng, Wenbo
;
Chan, Ricky Y. K.
;
Kim, Namwoon
;
Zhang, Xubing
- In:
Journal of business-to-business marketing
30
(
2023
)
3
,
pp. 277-295
Persistent link: https://www.econbiz.de/10014454759
Saved in:
4
The trend of omnichannel trade fairs : are B2B exhibitors open to this challenge? : a study on Portuguese exhibitors
Silva, Pedro Mendonça
;
Paço, Arminda M. Finisterra do
; …
- In:
Journal of business-to-business marketing
30
(
2023
)
1
,
pp. 15-31
Persistent link: https://www.econbiz.de/10014290354
Saved in:
5
Framing changes of the value proposition of emerging technologies in a B2B context
Nussipova, Gulnara
- In:
Journal of business-to-business marketing
29
(
2022
)
2
,
pp. 99-118
Persistent link: https://www.econbiz.de/10013359014
Saved in:
6
Value co-creation : Balancing B2B platform value and potential reverse-value effects
Latinovic, Zoran
;
Chatterjee, Sharmila C.
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014549652
Saved in:
7
B2B strategies for surviving global crises : a resource dependence perspective on the COVID−19 pandemic
Xiao, Zhenxin
;
Yang, Bin
;
Dong, Songting
;
Dong, Maggie …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014547390
Saved in:
8
Cultural bridges in Business : critical review and future directions in cross-cultural B2B relationships
Kittur, Prathamesh
;
Agarwal, Shailja
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-26
Persistent link: https://www.econbiz.de/10014556451
Saved in:
9
B to B sellers' skill level in sales performance : frameworks and findings
Høgevold, Nils
;
Rodríguez, Rocío
;
Svensson, Göran
; …
- In:
Journal of business-to-business marketing
28
(
2021
)
3
,
pp. 265-281
Persistent link: https://www.econbiz.de/10012802187
Saved in:
10
"Good times - bad times" : relationship marketing through business cycles
Mora Cortez, Roberto
;
Johnston, Wsley J.
;
Ehret, Michael
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014332158
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