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isPartOf:"Journal of business-to-business marketing"
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Search: subject_exact:"Business-to-business marketing"
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Subject
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Business-to-business marketing
128
B-to-B-Marketing
126
Lieferantenmanagement
76
Supplier relationship management
76
industrial marketing
57
business marketing
54
Beziehungsmarketing
35
Relationship marketing
35
Marketing
26
Marketing management
23
Marketingmanagement
23
Salespeople
15
Verkaufspersonal
15
USA
13
United States
13
Confidence
11
Selling
11
Verkauf
11
Vertrauen
11
Bibliometrics
10
Bibliometrie
10
Innovation
10
Business network
9
Customer satisfaction
9
Kundenzufriedenheit
9
Marketing theory
9
Marketingtheorie
9
Unternehmensnetzwerk
9
Consumer behaviour
8
Konsumentenverhalten
8
Lieferkette
8
Supply chain
8
business-to-business marketing
8
Customer value
7
E-commerce
7
Electronic Commerce
7
Industrie
7
Innovation management
7
Innovationsmanagement
7
Kundenwert
7
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5
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Article
130
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Article in journal
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130
Case study
1
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1
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English
130
Author
All
Lichtenthal, J. David
6
Katrichis, Jerome M.
5
LaPlaca, Peter J.
5
Mummalaneni, Venkatapparao
4
Rodriguez, Michael
4
Dant, Rajiv P.
3
Honeycutt, Earl D.
3
Malhotra, Naresh K.
3
Svensson, Göran
3
Tzempelikos, Nektarios
3
Uslay, Can
3
Wang, Rui
3
Wilson, David T.
3
Akrout, Houcine
2
Anderson, James C.
2
Dubinsky, Alan J.
2
Gebauer, Heiko
2
Good, Megan C.
2
Hammervoll, Trond
2
Høgevold, Nils
2
Iacobucci, Dawn
2
Kim, Namwoon
2
Krishnan, Vijaykumar
2
Lapuka, Ivan I.
2
Li, Xiaoling
2
Lim, Weng Marc
2
Nordin, Fredrik
2
Otero-Neira, Carmen
2
Ryu, Sungmin
2
Schwepker, Charles H. <Jr.>
2
Shoham, Aviv
2
Alam, Ian
1
Alnakhli, Hayam
1
Andersen, Otto
1
Anisimova, Tatiana
1
Aravopoulou, Eleni
1
Asseraf, Yoel
1
Backhaus, Klaus
1
Bande, Belén
1
Banerjee, Probir
1
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Published in...
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Journal of business-to-business marketing
essentials
Industrial marketing management : the international journal for industrial and high-tech firms
612
The journal of business & industrial marketing
238
Journal of business research : JBR
100
Journal of marketing
34
Journal of the Academy of Marketing Science
22
The journal of personal selling & sales management : JPSSM
19
Harvard-Business-Manager : das Wissen der Besten
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Marketing intelligence & planning
16
Harvard business review : HBR
15
European journal of marketing : EJM
14
Journal of customer behaviour
13
Journal of personal selling & sales management : JPSSM
13
Journal of business market management : JBM
12
Journal of strategic marketing
12
Journal of marketing management : MM
11
Journal of marketing theory and practice
11
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Psychology & marketing
10
The service industries journal
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
9
The journal of services marketing
9
Business horizons
8
Management decision : MD
8
European journal of marketing
7
International journal of procurement management
7
Journal of marketing research
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Marketing theory
7
The journal of product innovation management : an international publication of the Product Development & Management Association
7
Asia Pacific journal of marketing and logistics
6
Die Betriebswirtschaft : DBW
6
Electronic markets : the international journal on networked business
6
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
Journal of service research
6
International journal of e-business research : an official publication of the Information Resources Management Association
5
International journal of services and operations management
5
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Source
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ECONIS (ZBW)
130
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130
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41
Business-to-Business communication in a dynamic environment : a systematic adductive analysis referring to ramp-up management
Gesell, Claudia
;
Glas, Andreas
;
Eßig, Michael
- In:
Journal of business-to-business marketing
25
(
2018
)
4
,
pp. 339-355
Persistent link: https://www.econbiz.de/10011956320
Saved in:
42
The power of international marketing functions: antecedents and consequences
Gnizy, Itzhak
;
Shoham, Aviv
- In:
Journal of business-to-business marketing
25
(
2018
)
2
,
pp. 67-89
Persistent link: https://www.econbiz.de/10011873875
Saved in:
43
An investigation of B-to-B brand value : evidence from manufacturing SMEs in Taiwan
Yieh, Kaili
;
Yeh, Ching-Hsuan
;
Tseng, Timmy H.
;
Wang, …
- In:
Journal of business-to-business marketing
25
(
2018
)
2
,
pp. 119-136
Persistent link: https://www.econbiz.de/10011873886
Saved in:
44
Validity and reliability of satisfaction as a mediator between quality constructs in manufacturer-supplier relationships through time and across contexts
Padin, Carmen
;
Ferro, Carlos
;
Svensson, Göran
- In:
Journal of business-to-business marketing
24
(
2017
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10011674235
Saved in:
45
Impression management tactics and performance ratings : a moderated-mediation framework
Bande, Belén
;
Fernández-Ferrín, Pilar
;
Otero-Neira, …
- In:
Journal of business-to-business marketing
24
(
2017
)
1
,
pp. 19-34
Persistent link: https://www.econbiz.de/10011674242
Saved in:
46
New product development process implementation in a business-to-business firm : the driving and moderating factors for improved program performance and time-to-market
Durmusoglu, Serdar S.
;
Hirunyawipada, Tanawat
;
McNally, …
- In:
Journal of business-to-business marketing
24
(
2017
)
1
,
pp. 35-56
Persistent link: https://www.econbiz.de/10011674246
Saved in:
47
Relationships between entrepreneurs in business incubators : an exploratory case study
Redondo-Carretero, María
;
Camarero Izquierdo, Carmen
- In:
Journal of business-to-business marketing
24
(
2017
)
1
,
pp. 57-74
Persistent link: https://www.econbiz.de/10011674247
Saved in:
48
Double-loop sales adaptation : a conceptual model and an empirical investigation
Viio, Paul
;
Nordin, Fredrik
- In:
Journal of business-to-business marketing
24
(
2017
)
2
,
pp. 123-137
Persistent link: https://www.econbiz.de/10011735903
Saved in:
49
The impact of client-professional relationships in ex ante value creation : a service-dominant logic perspective
Skjølsvik, Tale
- In:
Journal of business-to-business marketing
24
(
2017
)
3
,
pp. 183-199
Persistent link: https://www.econbiz.de/10011763039
Saved in:
50
The role of buyer trust in outsourced CRM : its influence on organizational learning and performance
Brockman, Beverly K.
;
Park, Jeong Eun
;
Morgan, Robert M.
- In:
Journal of business-to-business marketing
24
(
2017
)
3
,
pp. 201-219
Persistent link: https://www.econbiz.de/10011763042
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