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isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Betriebliche Wertschöpfung"
~subject:"Internet usage"
~subject:"Kundenzufriedenheit"
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Betriebliche Wertschöpfung
Internet usage
Kundenzufriedenheit
Social Web
89
Social web
89
Brand management
56
Markenführung
56
Consumer behaviour
48
Konsumentenverhalten
48
Brand image
37
Markenimage
37
Internet marketing
36
Online-Marketing
36
Brand
27
Markenartikel
27
Beziehungsmarketing
26
Relationship marketing
26
Social media
17
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12
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12
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11
Virales Marketing
11
Marketing management
6
Marketingmanagement
6
Personality psychology
6
Persönlichkeitspsychologie
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social media
6
Advertising effects
5
Consumer engagement
5
Value creation
5
Werbewirkung
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4
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4
Corporate Social Responsibility
4
Corporate social responsibility
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Buchanan-Oliver, Margo
1
Carlson, Jamie
1
Chen, Kuan-Ju
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Cosenza, Tracy Rickman
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Cova, Bernard
1
De Vries, Natalie Jane
1
Doh, Sun-Jae
1
Díaz García, Estrella
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Kwon, Wi-suk
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Lin, Jhih-Syuan
1
McLaughlin, Caitlin
1
Millán, Ángel
1
Mydock, Suni <III>
1
Nobre, Helena
1
Paranque, Bernard
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Pervan, Simon J.
1
Rahman, Mohammad M.
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Renton, Michelle
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Richard, James E.
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Seo, Yuri
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Sheldon, Kennon M.
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Journal of consumer behaviour : an international research review
The journal of brand management : an international journal
Journal of business research : JBR
37
Journal of retailing and consumer services
32
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of hospitality management
11
Technological forecasting & social change : an international journal
11
Handbook of social media management : value chain and business models in changing media markets
10
Journal of strategic marketing
10
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Service business
8
Asia Pacific journal of marketing and logistics
7
Industrial marketing management : the international journal for industrial and high-tech firms
7
International journal of e-business research : an official publication of the Information Resources Management Association
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of hospitality marketing & management
7
Journal of marketing management : MM
7
Journal of travel and tourism marketing
7
Psychology & marketing
7
Tourism management : research, policies, practice
7
International journal of contemporary hospitality management
6
Journal of electronic commerce research : JECR
6
Die Frauen und das Netz : Angebote und Nutzung aus Genderperspektive
5
Electronic commerce research and applications
5
International journal of internet marketing and advertising : IJIMA
5
International journal of networking and virtual organisations : IJNVO
5
Journal of hospitality and tourism insights
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of internet commerce
5
Journal of marketing analytics : JMA
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
The journal of services marketing
5
Business horizons
4
CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
4
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
4
International journal of electronic commerce : IJEC
4
International journal of production economics
4
International journal of technology marketing : IJTMkt
4
Journal of global marketing
4
Marketing theory
4
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ECONIS (ZBW)
12
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1
Gratifications sought versus gratifications achieved in online brand communities : satisfaction and motives of lurkers and posters
McLaughlin, Caitlin
;
Haverila, Kai
;
Haverila, Matti
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 190-207
Persistent link: https://www.econbiz.de/10013170633
Saved in:
2
Self-construal on brand fan pages : the mediating effect of para-social interaction and consumer engagement on brand loyalty
Kim, Eun-Ho
;
Yoo, Dongho
;
Doh, Sun-Jae
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 254-271
Persistent link: https://www.econbiz.de/10012550272
Saved in:
3
Exploring brand governance in SMEs : does socialisation provide a means to value creation?
Renton, Michelle
;
Richard, James E.
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 461-472
Persistent link: https://www.econbiz.de/10012060149
Saved in:
4
Go with the flow : engineering flow experiences for customer engagement value creation in branded social media environments
Carlson, Jamie
;
De Vries, Natalie Jane
;
Rahman, Mohammad M.
- In:
The journal of brand management : an international journal
24
(
2017
)
4
,
pp. 334-348
Persistent link: https://www.econbiz.de/10011753359
Saved in:
5
Gamification as a platform for brand co-creation experiences
Nobre, Helena
;
Ferreira, André
- In:
The journal of brand management : an international journal
24
(
2017
)
4
,
pp. 349-361
Persistent link: https://www.econbiz.de/10011753362
Saved in:
6
Facebook, self-disclosure, and brand-mediated intimacy : identifying value creating behaviors
Hassan, Mahmud
;
Mydock, Suni <III>
;
Pervan, Simon J.
; …
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
6
,
pp. 493-502
Persistent link: https://www.econbiz.de/10011580767
Saved in:
7
Special issue: Gaming
Seo, Yuri
(
ed.
);
Buchanan-Oliver, Margo
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10011508906
Saved in:
8
The effects of affective and cognitive elaborations from Facebook posts on consumer attitude formation
Chen, Kuan-Ju
;
Kim, Jooyoung
;
Lin, Jhih-Syuan
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
3
,
pp. 208-218
Persistent link: https://www.econbiz.de/10011376321
Saved in:
9
Credibility in the blogosphere : a study of measurement and influence of wine blogs as an information source
Cosenza, Tracy Rickman
;
Solomon, Michael R.
;
Kwon, Wi-suk
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
2
,
pp. 71-91
Persistent link: https://www.econbiz.de/10011294147
Saved in:
10
Analysis of consumers' response to brand community integration and brand identitfication
Millán, Ángel
;
Díaz García, Estrella
- In:
The journal of brand management : an international journal
21
(
2014
)
3
,
pp. 254-272
Persistent link: https://www.econbiz.de/10010347450
Saved in:
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