//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"Advertising effects"
~subject:"Preismanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Psychology of advertising"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Preismanagement
Psychology of advertising
83
Werbepsychologie
83
Consumer behaviour
31
Konsumentenverhalten
31
Werbewirkung
30
Advertising
19
Werbung
19
USA
13
United States
13
Brand image
8
Markenimage
8
Personality psychology
7
Persönlichkeitspsychologie
7
Emotion
6
Computerspiel
5
Video game
5
Experiment
4
Fernsehwerbung
4
Humor
4
Target group
4
Television advertising
4
Zielgruppe
4
1985
3
1986
3
Analysis of variance
3
Cognition
3
Consumer preferences
3
Hörfunkwerbung
3
Kognition
3
Konsumentenpräferenzen
3
Language
3
Perception
3
Print advertising
3
Printwerbung
3
Radio advertising
3
Social Marketing
3
Social marketing
3
Sprache
3
Varianzanalyse
3
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
32
Type of publication (narrower categories)
All
Article in journal
32
Aufsatz in Zeitschrift
32
Language
All
English
32
Author
All
Chang, Chingching
2
Eisend, Martin
2
Muehling, Darrel D.
2
Nelson, Michelle R.
2
Wright, Scott A.
2
Yoon, Hye Jin
2
Ashley, Christy
1
Baek, Tae Hyun
1
Bakir, Aysen
1
Banks, Ivana Busljeta
1
Bhatnagar, Namita
1
Bradley, Samuel
1
Chae, Boyoun
1
Choi, Yung Kyun
1
Chowdhury, Rafi M. M. I.
1
Delbaere, Marjorie
1
Gangadharbatla, Harsha
1
Grant, Susan Jung
1
Hernandez, José Mauro da Costa
1
Hong, Yuan
1
Hooge, Ilona E. de
1
Hoyer, Wayne D.
1
Inman, J. Jeffrey
1
Janiszewski, Chris A.
1
Kan, Christina
1
Kardes, Frank R.
1
Kareklas, Ioannis
1
Kim, Jooyoung
1
Kim, Yeonshin
1
Kulkarni, Atul A.
1
Lee, Seung Pil
1
Leonard, Hillary A.
1
Li, Xiuping
1
Lichtenstein, Donald R.
1
Marko, Bernhard
1
Mau, Gunnar
1
McAlister, Leigh
1
McQuarrie, Edward F.
1
McQuitty, Shaun
1
Minor, Michael
1
more ...
less ...
Published in...
All
Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of advertising : official publication of the American Academy of Advertising
Psychology & marketing
25
International journal of advertising : the quarterly review of marketing communications
18
Journal of advertising research
17
International journal of advertising : the review of marketing communications
16
Journal of business research : JBR
11
Selling modernity : advertising in twentieth-century Germany
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Journal of promotion management : JPM
6
Marketing : ZFP ; journal of research and management
6
SpringerLink / Bücher
5
Berichte aus der Betriebswirtschaft
4
Faculty & research / Insead : working paper series
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of current issues and research in advertising : JCIRA
4
Journal of marketing communications
4
Journal of marketing theory and practice
4
Journal of retailing and consumer services
4
Discussion paper / Centre for Economic Policy Research
3
Gabler Edition Wissenschaft / Marken- und Produktmanagement
3
International journal of hospitality management
3
Journal of global marketing
3
Marketing letters : a journal of research in marketing
3
Research
3
Administrative Sciences : open access journal
2
BREAD working paper
2
Breaking new ground in theory and practice
2
Cutting edge international research
2
Discussion papers
2
Europäische Hochschulschriften / 5
2
Forschungsgruppe Konsum und Verhalten
2
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
2
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
2
Health marketing quarterly
2
International journal of pharmaceutical and healthcare marketing : IJPHM
2
International journal of sports marketing & sponsorship
2
Journal of consumer behaviour : an international research review
2
Journal of consumer marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
more ...
less ...
Source
All
ECONIS (ZBW)
32
Showing
1
-
10
of
32
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A metacognitive model of the effects of susceptibility to persuasion self-beliefs on advertising effects
Chang, Chingching
- In:
Journal of advertising : official publication of the …
46
(
2017
)
4
,
pp. 487-502
Persistent link: https://www.econbiz.de/10011798721
Saved in:
2
Assertive environmental advertising and reactance : differences between South Koreans and Americans
Kim, Yeonshin
;
Baek, Tae Hyun
;
Yoon, Sukki
;
Oh, Sangdo
; …
- In:
Journal of advertising : official publication of the …
46
(
2017
)
4
,
pp. 550-564
Persistent link: https://www.econbiz.de/10011798743
Saved in:
3
Scarcity appeal in advertising : exploring the moderating roles of need for uniqueness and message framing
Roy, Rajat
;
Sharma, Piyush
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 349-359
Persistent link: https://www.econbiz.de/10011410177
Saved in:
4
The influence of repetitive health messages and sensitivity to fluency on the truth effect in advertising
Sundar, Aparna
;
Kardes, Frank R.
;
Wright, Scott A.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 375-387
Persistent link: https://www.econbiz.de/10011410183
Saved in:
5
Advertising-induced embarrassment
Puntoni, Stefano
;
Hooge, Ilona E. de
;
Verbeke, Willem …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
1
,
pp. 71-79
Persistent link: https://www.econbiz.de/10010503334
Saved in:
6
Effect of ad-irrelevant distance cues on persuasiveness of message framing
Kulkarni, Atul A.
;
Hong, Yuan
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 254-263
Persistent link: https://www.econbiz.de/10011313246
Saved in:
7
Attributes versus benefits : the role of construal levels and appeal type on the persuasiveness of marketing messages
Hernandez, José Mauro da Costa
;
Wright, Scott A.
; …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 243-253
Persistent link: https://www.econbiz.de/10011313248
Saved in:
8
Exploring the boundaries of nostalgic advertising effects : a consideration of childhood brand exposure and attachment on consumers' responses to nostalgia-themed advertisements
Muehling, Darrel D.
;
Sprott, David E.
;
Sultan, Abdullah J.
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 73-84
Persistent link: https://www.econbiz.de/10010344083
Saved in:
9
Strengthening the influence of advertised reference prices through information priming
Kan, Christina
;
Lichtenstein, Donald R.
;
Grant, Susan Jung
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
6
,
pp. 1078-1096
Persistent link: https://www.econbiz.de/10010353447
Saved in:
10
Gender roles and humor in advertising : the occurrence of stereotyping in humorous and nonhumorous advertising and its consequences for advertising effectiveness
Eisend, Martin
;
Plagemann, Julia
;
Sollwedel, Julia
- In:
Journal of advertising : official publication of the …
43
(
2014
)
3
,
pp. 256-273
Persistent link: https://www.econbiz.de/10010408864
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->