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isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Unternehmensversicherung"
~subject:"Verkaufsförderung"
~subject:"acquisition value"
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Unternehmensversicherung
Verkaufsförderung
acquisition value
Sales promotion
47
Consumer behaviour
23
Konsumentenverhalten
23
Advertising effects
9
Werbewirkung
9
USA
7
United States
7
Brand management
6
Markenführung
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Marketing management
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Marketingmanagement
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Internet marketing
5
Online-Marketing
5
Kundenbindungsprogramm
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Loyalty program
4
Preismanagement
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Pricing strategy
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sales promotion
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Advertising
3
Fernsehwerbung
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Rabatt
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Rebate
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Television advertising
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Viral marketing
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Virales Marketing
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Melnik, Mikhail I.
2
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of promotion management : JPM
Journal of retailing and consumer services
62
Journal of business research : JBR
59
Journal of retailing
46
Journal of marketing research : JMR
35
Journal of marketing
24
Marketing letters : a journal of research in marketing
20
Journal of promotion management : innovations in planning and applied research
19
European journal of operational research : EJOR
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Psychology & marketing
16
The international review of retail, distribution and consumer research
16
European journal of marketing : EJM
14
Journal of the Academy of Marketing Science
14
International journal of retail & distribution management
13
Journal of consumer behaviour : an international research review
13
Journal of marketing communications
12
Quantitative marketing and economics : QME
12
SpringerLink / Bücher
12
International journal of production economics
11
The journal of product & brand management
11
International journal of hospitality management
10
International journal of market research
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Asia Pacific journal of marketing and logistics
9
The journal of consumer marketing
9
Working paper / National Bureau of Economic Research, Inc.
9
Journal of advertising research
8
The service industries journal
8
Company and customer relations
7
International journal of production research
7
Journal of business economics : JBE
7
Journal of revenue and pricing management
7
Marketing : ZFP ; journal of research and management
7
NBER working paper series
7
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
The journal of personal selling & sales management : JPSSM
7
American journal of agricultural economics
6
Faculty & research / Insead : working paper series
6
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ECONIS (ZBW)
47
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1
Promoting products through volume discount : evidence from Malaysia
Iranmanesh, Mohammad
;
Jayaraman, K.
;
Imrie, Brian Charles
; …
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 71-88
Persistent link: https://www.econbiz.de/10011522041
Saved in:
2
Meta-analysis of the long- and short-term effects of sales promotions on consumer behavior
Santini, Fernando de Oliveira
;
Vieira, Valter Afonso
; …
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 425-442
Persistent link: https://www.econbiz.de/10011532994
Saved in:
3
Role of advertising and promotion in brand equity creation
Nikabadi, Mohsen Shafiei
;
Safui, Morteza Akbarzadeh
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 13-32
Persistent link: https://www.econbiz.de/10011304633
Saved in:
4
Consumer perceptions of precise vs. just-below prices in retail settings
Peev, Plamen P.
;
Mayer, James Mark
- In:
Journal of promotion management : JPM
23
(
2017
)
5
,
pp. 673-688
Persistent link: https://www.econbiz.de/10011799557
Saved in:
5
Promoting brands through product placement in successful and unsuccessful films in emerging markets
Srivastava, R. K.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 281-300
Persistent link: https://www.econbiz.de/10011532956
Saved in:
6
Effects of conditional sales promotion tactics on consumers' feelings of unfairness
Lee, Wen-Hsuan
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 301-320
Persistent link: https://www.econbiz.de/10011532961
Saved in:
7
Optimal duration of promotion for durable technology product in a segmented market
Jha, P. C.
;
Aggarwal, Sugandha
;
Gupta, Anshu
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 751-771
Persistent link: https://www.econbiz.de/10011632058
Saved in:
8
Boomerang effects of low price discounts : how low price discounts affect purchase propensity
Cai, Fengyan
;
Bagchi, Rajesh
;
Gauri, Dinesh Kumar
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
5
,
pp. 804-816
Persistent link: https://www.econbiz.de/10011435803
Saved in:
9
Pinning and promotion : how local television stations are using Pinterest for branding and audience connectivity
Ferguson, Douglas A.
;
Greer, Clark F.
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 64-81
Persistent link: https://www.econbiz.de/10011304629
Saved in:
10
The motivating-uncertainty effect : uncertainty increases resource investment in the process of reward pursuit
Shen, Luxi
;
Fishbach, Ayelet
;
Hsee, Christopher K.
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
5
,
pp. 1301-1315
Persistent link: https://www.econbiz.de/10010490115
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