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isPartOf:"Journal of customer behaviour"
~isPartOf:"Research"
~subject:"Beziehungsmarketing"
~subject:"Innovation"
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Search: subject_exact:"B2B relationship"
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Beziehungsmarketing
Innovation
B-to-B-Marketing
36
Business-to-business marketing
36
Business-to-Business-Marketing
16
Lieferantenmanagement
8
Supplier relationship management
8
Deutschland
7
Germany
7
Relationship marketing
7
Customer integration
4
E-commerce
4
Electronic Commerce
4
Kundenbindung
4
Kundenintegration
4
Marketing management
4
Marketingmanagement
4
Theorie
4
Theory
4
Brand management
3
Consumer behaviour
3
Customer retention
3
Firm performance
3
High technology
3
Hochtechnologie
3
Konsumentenverhalten
3
Kundenmanagement
3
Markenführung
3
Marketing
3
Marketing theory
3
Marketingtheorie
3
Online-Marketing
3
Unternehmenserfolg
3
2016-2017
2
3D-Druck
2
Additive Fertigung
2
Additive manufacturing
2
Betriebliche Wertschöpfung
2
Bundling strategy
2
Business model
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Ben Mansour, Kaouther
1
Boha, Julian
1
Brecht, Leo
1
Brennan, Ross
1
Burton, Jamie
1
Cockayne, David
1
Cornwell, Victoria
1
Gȩbarowski, Marcin
1
Kooli, Kaouther
1
Krause, Juliane
1
Kropp, Eva
1
Murphy, John A.
1
Möhring, Monika Maria
1
Schallmo, Daniel
1
Siemieniako, Dariusz
1
Stone, Merlin
1
Talwar, Vishal
1
Wiesener, Oliver
1
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Springer Fachmedien Wiesbaden
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Journal of customer behaviour
Research
Industrial marketing management : the international journal for industrial and high-tech firms
184
The journal of business & industrial marketing
101
Journal of business-to-business marketing
43
Journal of business research : JBR
39
Journal of marketing
12
SpringerLink / Bücher
12
Journal of the Academy of Marketing Science
9
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
8
The journal of personal selling & sales management : JPSSM
8
Management decision : MD
6
European journal of marketing : EJM
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Springer eBook Collection
5
The journal of services marketing
5
Cogent business & management
4
European journal of marketing
4
Innovation in pricing : contemporary theories and best practices
4
International journal of procurement management
4
Journal of personal selling & sales management : JPSSM
4
Journal of retailing and consumer services
4
Marketing intelligence & planning
4
The Oxford handbook of strategic sales and sales management
4
Gabler Edition Wissenschaft
3
Handbook of business-to-business marketing
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International business and economics research journal
3
International journal of business environment : IJBE
3
International journal of services and operations management
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing management : MM
3
Journal of marketing research
3
Journal of purchasing and supply management
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of strategic marketing
3
Marketing theory
3
Springer eBook Collection / Business and Economics
3
The service industries journal
3
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ECONIS (ZBW)
12
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1
Vermarktung smarter Solutions : Kundenakzeptanz und Preisbestimmung im Business-to-Business-Kontext
Kropp, Eva
-
2021
Persistent link: https://www.econbiz.de/10012504889
Saved in:
2
Managing value propositions in service ecosystems
Boha, Julian
-
2021
Persistent link: https://www.econbiz.de/10012261698
Saved in:
3
B2B trade fairs and promise management as a relationship marketing concept
Siemieniako, Dariusz
;
Gȩbarowski, Marcin
- In:
Journal of customer behaviour
16
(
2017
)
3
,
pp. 237-261
Persistent link: https://www.econbiz.de/10011816964
Saved in:
4
Business to business competitive marketing : practice and literature : commentary
Stone, Merlin
- In:
Journal of customer behaviour
15
(
2016
)
1
,
pp. 3-14
Persistent link: https://www.econbiz.de/10011655441
Saved in:
5
Redefining B2B relationship marketing : insight form postmodern Alibaba
Cockayne, David
- In:
Journal of customer behaviour
15
(
2016
)
1
,
pp. 49-66
Persistent link: https://www.econbiz.de/10011655455
Saved in:
6
Exploring CRM and SRM user satisfaction in B2B relationship management
Kooli, Kaouther
;
Ben Mansour, Kaouther
;
Cornwell, Victoria
- In:
Journal of customer behaviour
15
(
2016
)
1
,
pp. 81-95
Persistent link: https://www.econbiz.de/10011655460
Saved in:
7
Innovation in a high technology B2B context : exploring supply networks, processes and management
Möhring, Monika Maria
-
2014
Persistent link: https://www.econbiz.de/10010354327
Saved in:
8
Mit mehrstufigem Wissenserwerb zu mehr Innovationserfolg : eine konzeptionelle und empirische Untersuchung in technischen Industrien
Wiesener, Oliver
-
2014
Persistent link: https://www.econbiz.de/10010477783
Saved in:
9
Identitätsbasierte Markenführung im Investitionsgüterbereich : Management und Wirkungen von Marke-Kunde-Beziehungen
Krause, Juliane
-
2013
Persistent link: https://www.econbiz.de/10009764633
Saved in:
10
Geschäftsmodell-Innovation : Grundlagen, bestehende Ansätze, methodisches Vorgehen und B2B-Geschäftsmodelle
Schallmo, Daniel
-
2013
Persistent link: https://www.econbiz.de/10009711891
Saved in:
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