//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of financial services marketing : JFSM"
~isPartOf:"Journal of marketing"
~type:"article"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Couponing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Kundenbindungsprogramm
11
Loyalty program
11
Consumer behaviour
6
Konsumentenverhalten
6
Beziehungsmarketing
5
Relationship marketing
5
USA
5
United States
5
Credit card industry
2
Customer value
2
Food retailing
2
Kreditkartengesellschaft
2
Kundenwert
2
Lebensmitteleinzelhandel
2
Private consumption
2
Privater Konsum
2
Rabatt
2
Rebate
2
Advertising effects
1
Communication
1
Consumer motivation
1
Convenience store
1
Credit card
1
Einzelhandel
1
Estimation
1
Experiment
1
Game theory
1
Kaufmotiv
1
Kommunikation
1
Kreditkarte
1
Ladengeschäft
1
Ladengestaltung
1
Mobile Marketing
1
Mobile marketing
1
Nachbarschaftsladen
1
Online retailing
1
Online-Handel
1
RFID
1
Retail outlet
1
Retail trade
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
11
Language
All
English
11
Author
All
Murthi, B. P. S.
2
Steffes, Erin M.
2
Bawa, Kapil
1
Cai, Fengyan
1
Dong, Beibei
1
Fang, Eric
1
Farris, Paul W.
1
Geng, Xianjun
1
He, Jia
1
Huang, Yanliu
1
Hui, Sam K.
1
Inman, Jeffrey
1
Ittersum, Koert van
1
Leavell, J. Paul
1
Liu, De
1
Liu, Yuping
1
Lu, Xianghua
1
Park, C. Whan
1
Pennings, Joost M. E.
1
Rao, Ram C.
1
Rasheed, Abdul M. A.
1
Sheehan, Daniel
1
Shoemaker, Robert W.
1
Suher, Jacob
1
Venkatesan, Rajkumar
1
Wansink, Brian
1
Whinston, Andrew B.
1
Yang, Sha
1
Zhuang, Mengzhou
1
more ...
less ...
Published in...
All
Journal of financial services marketing : JFSM
Journal of marketing
Journal of retailing and consumer services
42
Journal of business research : JBR
24
International journal of hospitality management
16
Journal of retailing
14
Journal of the Academy of Marketing Science
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
European journal of marketing : EJM
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of travel and tourism marketing
8
Marketing letters : a journal of research in marketing
8
The journal of services marketing
8
International journal of contemporary hospitality management
7
Journal of hospitality marketing & management
7
The international review of retail, distribution and consumer research
7
The service industries journal
7
International journal of retail & distribution management
6
Journal of marketing research : JMR
6
Journal of promotion management : JPM
6
Journal of revenue and pricing management
6
European journal of operational research : EJOR
5
Information systems research : ISR
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Psychology & marketing
5
The journal of consumer marketing
5
Asia Pacific journal of marketing and logistics
4
International journal of production research
4
Journal of air transport management
4
Journal of consumer behaviour : an international research review
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
The Cornell hospitality quarterly
4
Theoretical economics letters
4
Tourism management : research, policies, practice
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of electronic customer relationship management : IJECRM
3
International journal of production economics
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
more ...
less ...
Source
All
ECONIS (ZBW)
11
Showing
1
-
10
of
11
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
"We earned the coupon together" : the missing link of experience cocreation in shared coupons
Fang, Eric
;
Dong, Beibei
;
Zhuang, Mengzhou
;
Cai, Fengyan
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 451-471
Persistent link: https://www.econbiz.de/10014245145
Saved in:
2
Do consumers always spend more when coupon face value is larger? : the inverted U-shaped effect of coupon face value on consumer spending level
He, Jia
;
Yang, Sha
;
Lu, Xianghua
;
Park, C. Whan
- In:
Journal of marketing
82
(
2018
)
4
,
pp. 70-85
Persistent link: https://www.econbiz.de/10011880539
Saved in:
3
Point redemption matters : a response to Murthi et al (2011)
Leavell, J. Paul
- In:
Journal of financial services marketing : JFSM
21
(
2016
)
4
,
pp. 298-307
Persistent link: https://www.econbiz.de/10011594163
Saved in:
4
Smart shopping carts : how real-time feedback influences spending
Ittersum, Koert van
;
Wansink, Brian
;
Pennings, Joost M. E.
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 21-36
Persistent link: https://www.econbiz.de/10010203379
Saved in:
5
The effect of in-store travel distance on unplanned spending : applications to mobile promotion strategies
Hui, Sam K.
;
Inman, Jeffrey
;
Huang, Yanliu
;
Suher, Jacob
- In:
Journal of marketing
77
(
2013
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10009717179
Saved in:
6
Measuring and managing returns from retailer-customized coupon campaigns
Venkatesan, Rajkumar
;
Farris, Paul W.
- In:
Journal of marketing
76
(
2012
)
1
,
pp. 76-94
Persistent link: https://www.econbiz.de/10009729590
Saved in:
7
What price loyalty? : a fresh look at loyalty programs in the credit card industry
Murthi, B. P. S.
;
Steffes, Erin M.
;
Rasheed, Abdul M. A.
- In:
Journal of financial services marketing : JFSM
16
(
2011/12
)
1
,
pp. 5-13
Persistent link: https://www.econbiz.de/10009161454
Saved in:
8
Acquisition, affinity and rewards : do they stay or do they go?
Steffes, Erin M.
;
Murthi, B. P. S.
;
Rao, Ram C.
- In:
Journal of financial services marketing : JFSM
13
(
2008/09
)
3
,
pp. 221-233
Persistent link: https://www.econbiz.de/10003802563
Saved in:
9
The long-term impact of loyalty programs on consumer purchase behavior and loyalty
Liu, Yuping
- In:
Journal of marketing
71
(
2007
)
4
,
pp. 19-35
Persistent link: https://www.econbiz.de/10003564821
Saved in:
10
Optimal desing of consumer contest
Liu, De
;
Geng, Xianjun
;
Whinston, Andrew B.
- In:
Journal of marketing
71
(
2007
)
4
,
pp. 140-155
Persistent link: https://www.econbiz.de/10003565700
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->