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isPartOf:"Journal of global marketing"
subject:"USA"
~isPartOf:"Asian survey : a bimonthly review of contemporary Asian affairs"
~subject:"Designation of origin"
~subject:"Nationalkultur"
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USA
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India
69
Indien
68
Consumer behaviour
20
Konsumentenverhalten
20
Brand image
8
Markenimage
8
United States
8
China
6
Beziehungsmarketing
5
Brand management
5
Customer satisfaction
5
Kundenzufriedenheit
5
Markenführung
5
Relationship marketing
5
Advertising effects
4
Dienstleistungsqualität
4
Factor analysis
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Faktorenanalyse
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Herkunftsbezeichnung
4
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Marketingmanagement
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National culture
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Online retailing
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Online-Handel
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Pakistan
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Emerging economies
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Globalisierung
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Indian consumers
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Aashish, Kumar
2
Raman, Prashant
2
Bagdare, Shilpa
1
Bakir, Aysen
1
Bhardwaj, Vertica
1
Biswas, Somdutta
1
Ganesh, Gopala K.
1
Girard, Tulay
1
Gupta, Shruti
1
Hussain, Mahmood
1
Johal, Sarbjit
1
Khadka, Narayan
1
Kibret, Abiot Tsegaye
1
Kim, Youn-kyung
1
Kumar, Archana
1
Lee, Dongdae
1
Mukerjee, Dilip
1
O'Donnell, Kathleen
1
Paswan, Audesh K.
1
Pirsch, Julie
1
Roy, Subhadip
1
Shukla, Amit
1
Xavier, M. J.
1
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Journal of global marketing
Asian survey : a bimonthly review of contemporary Asian affairs
Working paper / National Bureau of Economic Research, Inc.
31
Finance India : the quarterly journal of Indian Institute of Finance
10
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
10
Journal of international consumer marketing
10
SpringerLink / Bücher
10
Working paper
10
Indian journal of economics & business : IJEB
9
Working Papers / eSocialSciences
9
International journal of Indian culture and business management
8
Policy research working paper : WPS
8
NBER working paper series
7
ILO Working Papers
6
The Indian economic journal
6
Discussion paper series / IZA
5
Issues in Indo-US trade and economic cooperation
5
Journal of business research : JBR
5
Journal of retailing and consumer services
5
Artha vijñāna : journal of the Gokhale Institute of Politics and Economics
4
Development policy review
4
International business and economics research journal
4
International journal of Indian culture and business management : IJICBM
4
Journal of Indian business research
4
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
4
MPRA Paper
4
Occasional paper
4
The Indian journal of economics
4
The Indian journal of labour economics : a quarterly journal of Indian Society of Labour Economics
4
The International trade journal
4
The international journal of human resource management
4
Working paper / Centre for Business Research, University of Cambridge
4
Appellate Body Reports
3
Applied economics
3
Asia Pacific journal of marketing and logistics
3
Asian business & management
3
Cross cultural management : an international journal
3
Economics working paper series
3
Foreign trade review : FTR ; quarterly journal of Indian Institute of Foreign Trade
3
Global trade law series
3
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ECONIS (ZBW)
12
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1
Is Consumer ethnocentrism scale, CETSCALE, applicable in Africa?
Kibret, Abiot Tsegaye
;
Shukla, Amit
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 353-371
Persistent link: https://www.econbiz.de/10012695199
Saved in:
2
Think global and buy global : the influence of global identity on indian consumers' behaviour toward Chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012515204
Saved in:
3
Think global and buy global : the influence of global identity on Indian consumers' behaviour toward chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012584504
Saved in:
4
The role of country of origin in celebrity endorsements : integrating effects of brand familiarity
Roy, Subhadip
;
Bagdare, Shilpa
- In:
Journal of global marketing
28
(
2015
)
3/5
,
pp. 133-151
Persistent link: https://www.econbiz.de/10011433864
Saved in:
5
Character portrayal : examining gender roles in television commercials targeted at children in India and the United States
Bakir, Aysen
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 57-67
Persistent link: https://www.econbiz.de/10010189545
Saved in:
6
Brand analysis of US global and local brands in India : the case of Levi's
Bhardwaj, Vertica
;
Kumar, Archana
;
Kim, Youn-kyung
- In:
Journal of global marketing
23
(
2010
)
1
,
pp. 80-94
Persistent link: https://www.econbiz.de/10003952667
Saved in:
7
An empirical examination of a multinational ethical dilemma : the issue of child labour
Gupta, Shruti
;
Pirsch, Julie
;
Girard, Tulay
- In:
Journal of global marketing
23
(
2010
)
4
,
pp. 288-305
Persistent link: https://www.econbiz.de/10008701390
Saved in:
8
Outshopping through the Internet : a multicountry investigation
Lee, Dongdae
;
Paswan, Audesh K.
;
Ganesh, Gopala K.
; …
- In:
Journal of global marketing
22
(
2009
)
1
,
pp. 53-66
Persistent link: https://www.econbiz.de/10003857670
Saved in:
9
Celebrity endorsements in advertisements and consumer perceptions : a cross-cultural study
Biswas, Somdutta
;
Hussain, Mahmood
;
O'Donnell, Kathleen
- In:
Journal of global marketing
22
(
2009
)
2
,
pp. 121-137
Persistent link: https://www.econbiz.de/10003857679
Saved in:
10
Foreign aid to Nepal : donor motivations in the post-Cold War period
Khadka, Narayan
- In:
Asian survey : a bimonthly review of contemporary Asian …
37
(
1997
)
11
,
pp. 1044-1061
Persistent link: https://www.econbiz.de/10001238820
Saved in:
1
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