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isPartOf:"Journal of global marketing"
subject:"USA"
~isPartOf:"Journal of international consumer marketing"
~subject:"Designation of origin"
~subject:"Markenimage"
~subject:"Nationalkultur"
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USA
Designation of origin
Markenimage
Nationalkultur
India
68
Indien
67
Consumer behaviour
46
Konsumentenverhalten
46
Brand image
12
United States
12
Brand management
9
Markenführung
9
Online retailing
9
Online-Handel
9
Advertising effects
8
Werbewirkung
8
Beziehungsmarketing
7
Herkunftsbezeichnung
7
Relationship marketing
7
China
6
Cultural identity
6
Customer satisfaction
6
Einzelhandel
6
Kulturelle Identität
6
Kundenzufriedenheit
6
National culture
6
Retail trade
6
Brand
5
Factor analysis
5
Faktorenanalyse
5
Markenartikel
5
Dienstleistungsqualität
4
Emerging economies
4
Globalisierung
4
Globalization
4
Indian consumers
4
Innovation adoption
4
Innovationsakzeptanz
4
International marketing
4
Internationales Marketing
4
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English
25
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Aashish, Kumar
2
Bakir, Aysen
2
Bhardwaj, Vertica
2
Ganesh, Gopala K.
2
Kim, Youn-kyung
2
Raman, Prashant
2
Bagdare, Shilpa
1
Banerjee, Shubhomoy
1
Billore, Aditya
1
Biswas, Somdutta
1
Bui Nhat Vuong
1
Chatterjee, Soumi
1
Diwan, Saloni Pawan
1
Ghosh, Abhijit
1
Girard, Tulay
1
Gupta, Shruti
1
Ha Nam Khanh Giao
1
Hussain, Mahmood
1
Jayasimha, K. R.
1
Kagan, Albert
1
Kalyanaram, Gurumurthy
1
Kaur, Kuljit
1
Khare, Arpita
1
Kibret, Abiot Tsegaye
1
Kumar, Archana
1
Lee, Dongdae
1
Mady, Tarek T.
1
Matharu, Gurmeet Kaur
1
Mathur, Anil
1
Muralidharan, Sidharth
1
Nambudiri, Ranjeet
1
Nguyen, Thuy D.
1
O'Donnell, Kathleen
1
Park, Hyejune
1
Paswan, Audesh K.
1
Pirsch, Julie
1
Punyatoya, Plavini
1
Rejón-Guardia, Francisco
1
Roy, Subhadip
1
Sadachar, Amrut
1
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Journal of global marketing
Journal of international consumer marketing
Working paper / National Bureau of Economic Research, Inc.
31
International journal of Indian culture and business management
18
International journal of Indian culture and business management : IJICBM
11
SpringerLink / Bücher
11
Finance India : the quarterly journal of Indian Institute of Finance
10
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
10
Indian journal of economics & business : IJEB
10
Working paper
10
Global business review
9
Journal of retailing and consumer services
9
Working Papers / eSocialSciences
9
International journal of business and globalisation : IJBG
8
Policy research working paper : WPS
8
The journal of brand management : an international journal
8
International journal of business excellence
7
Journal of Indian business research
7
Journal of business research : JBR
7
NBER working paper series
7
ILO Working Papers
6
The Indian economic journal
6
Asia Pacific journal of marketing and logistics
5
Discussion paper series / IZA
5
IIMB management review
5
Issues in Indo-US trade and economic cooperation
5
The journal of product & brand management
5
Vision : the journal of business perspective
5
Artha vijñāna : journal of the Gokhale Institute of Politics and Economics
4
Brand research : [an outcome of the second International Conference on Brand Management]
4
Development policy review
4
Innovatives Markenmanagement
4
International business and economics research journal
4
International journal of business and emerging markets : IJBEM
4
International journal of electronic marketing and retailing : IJEMR
4
International journal of emerging markets
4
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
4
MPRA Paper
4
Occasional paper
4
The IUP journal of brand management : IJBRM
4
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ECONIS (ZBW)
25
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25
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1
The moderating role of Hofstede's cultural dimensions on consumer purchasing of organic food
Matharu, Gurmeet Kaur
;
von der Heidt, Tania
;
Sorwar, Golam
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 21-40
Persistent link: https://www.econbiz.de/10014515005
Saved in:
2
Is Consumer ethnocentrism scale, CETSCALE, applicable in Africa?
Kibret, Abiot Tsegaye
;
Shukla, Amit
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 353-371
Persistent link: https://www.econbiz.de/10012695199
Saved in:
3
Think global and buy global : the influence of global identity on indian consumers' behaviour toward Chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012515204
Saved in:
4
Think global and buy global : the influence of global identity on Indian consumers' behaviour toward chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012584504
Saved in:
5
The impact of perceived brand globalness on consumers' purchase intention and the moderating role of consumer ethnocentrism : an evidence from Vietnam
Bui Nhat Vuong
;
Ha Nam Khanh Giao
- In:
Journal of international consumer marketing
32
(
2020
)
1
,
pp. 47-68
Persistent link: https://www.econbiz.de/10012200799
Saved in:
6
Exploring the study abroad journey : Chinese and Indian students in U.S. higher education
Sun, Qin
;
Nguyen, Thuy D.
;
Ganesh, Gopala K.
- In:
Journal of international consumer marketing
32
(
2020
)
3
,
pp. 210-227
Persistent link: https://www.econbiz.de/10012259376
Saved in:
7
Divergence or relevance in advertisements : what works in emerging markets? : evidence from Indian consumers
Billore, Aditya
;
Jayasimha, K. R.
;
Sadh, Ashish
; …
- In:
Journal of global marketing
33
(
2020
)
4
,
pp. 225-241
Persistent link: https://www.econbiz.de/10012260082
Saved in:
8
Mortality salience effects on evaluations of foreign brands : evidence from India
Banerjee, Shubhomoy
;
Ghosh, Abhijit
;
Kagan, Albert
; …
- In:
Journal of international consumer marketing
31
(
2019
)
2
,
pp. 147-161
Persistent link: https://www.econbiz.de/10012200713
Saved in:
9
An empirical study of latitude of quantity acceptance (LQA) in an emerging economy : India
Saini, Gordhan
;
Sahay, Arvind
;
Kalyanaram, Gurumurthy
- In:
Journal of global marketing
31
(
2018
)
2
,
pp. 111-127
Persistent link: https://www.econbiz.de/10011963102
Saved in:
10
Does image matter while shopping for a smartphone? : a cross-cultural study of Indian and Canadian consumers
Kaur, Kuljit
;
Soch, Harmeen
- In:
Journal of global marketing
31
(
2018
)
2
,
pp. 142-153
Persistent link: https://www.econbiz.de/10011963110
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