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isPartOf:"Journal of global marketing"
subject:"USA"
~isPartOf:"MPRA Paper"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Markenimage"
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Search: subject_exact:"India"
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USA
Markenimage
India
529
Indien
50
Consumer behaviour
26
Konsumentenverhalten
26
China
25
banking
19
Brand image
16
Education
16
Poverty
16
Brand management
14
Employment
14
Markenführung
14
Andhra Pradesh
13
Bihar
13
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11
india
11
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10
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10
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8
Beziehungsmarketing
8
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8
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8
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8
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8
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8
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8
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8
growth
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development
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20
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Aashish, Kumar
2
Raman, Prashant
2
Roy, Subhadip
2
Anand, S. Joseph Jeya
1
Arora, Sangeeta
1
Bagdare, Shilpa
1
Bakir, Aysen
1
Bhardwaj, Vertica
1
Billore, Aditya
1
Biswas, Somdutta
1
Diwan, Saloni Pawan
1
Dwivedi, Abhishek
1
Ganesh, Gopala K.
1
Girard, Tulay
1
Gujarathi, Rajashree
1
Gupta, Shruti
1
Hamlin, Robert
1
Harikrishnan, K.
1
Hussain, Mahmood
1
Jassawalla, Avan R.
1
Jayasimha, K. R.
1
Kalyanaram, Gurumurthy
1
Kaul, Pushpanjali
1
Kaur, Kuljit
1
Kim, Youn-kyung
1
Kumar, Archana
1
Kumar, N. Senthil
1
Lee, Dongdae
1
Luo, Shanshan
1
Merrilees, Bill
1
Mohanty, Pradeep Kumar
1
Nambudiri, Ranjeet
1
Naqvi, Nadeem
1
O'Donnell, Kathleen
1
Paswan, Audesh K.
1
Pirsch, Julie
1
Sadh, Ashish
1
Sahay, Arvind
1
Saini, Gordhan
1
Saju, B.
1
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
4
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Journal of global marketing
MPRA Paper
The journal of brand management : an international journal
Working paper / National Bureau of Economic Research, Inc.
31
International journal of Indian culture and business management
14
Journal of international consumer marketing
11
Finance India : the quarterly journal of Indian Institute of Finance
10
Indian journal of economics & business : IJEB
10
International journal of Indian culture and business management : IJICBM
10
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
9
Global business review
9
SpringerLink / Bücher
9
Working Papers / eSocialSciences
9
Working paper
9
International journal of business and globalisation : IJBG
8
Policy research working paper : WPS
8
International journal of business excellence
7
Journal of retailing and consumer services
7
NBER working paper series
7
ILO Working Papers
6
Journal of business research : JBR
6
The Indian economic journal
6
Discussion paper series / IZA
5
IIMB management review
5
Issues in Indo-US trade and economic cooperation
5
The journal of product & brand management
5
Vision : the journal of business perspective
5
Artha vijñāna : journal of the Gokhale Institute of Politics and Economics
4
Asia Pacific journal of marketing and logistics
4
Brand research : [an outcome of the second International Conference on Brand Management]
4
Innovatives Markenmanagement
4
International Marketing Review
4
International business and economics research journal
4
International journal of electronic marketing and retailing : IJEMR
4
International journal of emerging markets
4
Journal of Indian business research
4
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
4
Occasional paper
4
The IUP journal of brand management : IJBRM
4
The Indian journal of economics
4
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ECONIS (ZBW)
20
RePEc
4
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1
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24
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1
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
Saved in:
2
Reinventing a brand's identity : effect of name and logo announcements on the stock price of Indian banks
Kaul, Pushpanjali
;
Arora, Sangeeta
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 258-270
Persistent link: https://www.econbiz.de/10013270418
Saved in:
3
Think global and buy global : the influence of global identity on indian consumers' behaviour toward Chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012515204
Saved in:
4
Think global and buy global : the influence of global identity on Indian consumers' behaviour toward chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012584504
Saved in:
5
The personal influence of Instagram bloggers on consumer-brand interactions : brands as tribal artifacts
Sashittal, Hemant Chaitanya
;
Jassawalla, Avan R.
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 679-690
Persistent link: https://www.econbiz.de/10012304073
Saved in:
6
Divergence or relevance in advertisements : what works in emerging markets? : evidence from Indian consumers
Billore, Aditya
;
Jayasimha, K. R.
;
Sadh, Ashish
; …
- In:
Journal of global marketing
33
(
2020
)
4
,
pp. 225-241
Persistent link: https://www.econbiz.de/10012260082
Saved in:
7
Brand tribalism in technology and sport : determinants and outcomes
Sierra, Jeremy J.
;
Taute, Harry A.
- In:
The journal of brand management : an international journal
26
(
2019
)
2
,
pp. 209-225
Persistent link: https://www.econbiz.de/10012060060
Saved in:
8
An empirical study of latitude of quantity acceptance (LQA) in an emerging economy : India
Saini, Gordhan
;
Sahay, Arvind
;
Kalyanaram, Gurumurthy
- In:
Journal of global marketing
31
(
2018
)
2
,
pp. 111-127
Persistent link: https://www.econbiz.de/10011963102
Saved in:
9
Does image matter while shopping for a smartphone? : a cross-cultural study of Indian and Canadian consumers
Kaur, Kuljit
;
Soch, Harmeen
- In:
Journal of global marketing
31
(
2018
)
2
,
pp. 142-153
Persistent link: https://www.econbiz.de/10011963110
Saved in:
10
Modeling brand immunity : the moderating role of generational cohort membership
Saju, B.
;
Harikrishnan, K.
;
Anand, S. Joseph Jeya
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 133-146
Persistent link: https://www.econbiz.de/10011891243
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