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isPartOf:"Journal of global marketing"
subject:"USA"
~isPartOf:"The international journal of human resource management"
~subject:"Advertising effects"
~subject:"Nationalkultur"
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USA
Advertising effects
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India
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Human Resource Management
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Raman, Prashant
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Journal of global marketing
The international journal of human resource management
Working paper / National Bureau of Economic Research, Inc.
31
International journal of Indian culture and business management
12
Journal of international consumer marketing
12
Finance India : the quarterly journal of Indian Institute of Finance
11
Working paper
10
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
9
Working Papers / eSocialSciences
9
Global business review
8
Indian journal of economics & business : IJEB
8
Policy research working paper : WPS
8
SpringerLink / Bücher
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Journal of Indian business research
7
NBER working paper series
7
ILO Working Papers
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International journal of economic issues : IJEI
6
Journal of business research : JBR
6
Journal of retailing and consumer services
6
The Indian economic journal
6
Discussion paper series / IZA
5
International journal of emerging markets
5
International journal of internet marketing and advertising : IJIMA
5
Issues in Indo-US trade and economic cooperation
5
Artha vijñāna : journal of the Gokhale Institute of Politics and Economics
4
International Marketing Review
4
International business and economics research journal
4
International journal of Indian culture and business management : IJICBM
4
International journal of business and globalisation : IJBG
4
International journal of economics and business research
4
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
4
MPRA Paper
4
Occasional paper
4
The Indian journal of economics
4
The Indian journal of labour economics : a quarterly journal of Indian Society of Labour Economics
4
The International trade journal
4
Working paper / Centre for Business Research, University of Cambridge
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Working paper / Indian Institute of Management, Ahmedabad
4
Young consumers : insight and ideas for responsible marketers
4
Appellate Body Reports
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ECONIS (ZBW)
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1
Think global and buy global : the influence of global identity on indian consumers' behaviour toward Chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012515204
Saved in:
2
Think global and buy global : the influence of global identity on Indian consumers' behaviour toward chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012584504
Saved in:
3
Is Consumer ethnocentrism scale, CETSCALE, applicable in Africa?
Kibret, Abiot Tsegaye
;
Shukla, Amit
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 353-371
Persistent link: https://www.econbiz.de/10012695199
Saved in:
4
Divergence or relevance in advertisements : what works in emerging markets? : evidence from Indian consumers
Billore, Aditya
;
Jayasimha, K. R.
;
Sadh, Ashish
; …
- In:
Journal of global marketing
33
(
2020
)
4
,
pp. 225-241
Persistent link: https://www.econbiz.de/10012260082
Saved in:
5
Orgnaizational work-family support as universal remedy? : a cross-cultural comparison of China, India and the USA
Stock-Homburg, Ruth
;
Strecker, M. Melanie
;
Bieling, …
- In:
The international journal of human resource management
27
(
2016
)
11/12
,
pp. 1192-1216
Persistent link: https://www.econbiz.de/10011484449
Saved in:
6
The role of country of origin in celebrity endorsements : integrating effects of brand familiarity
Roy, Subhadip
;
Bagdare, Shilpa
- In:
Journal of global marketing
28
(
2015
)
3/5
,
pp. 133-151
Persistent link: https://www.econbiz.de/10011433864
Saved in:
7
Leveraging human capital through performance manangement process : the role of leadership in the USA, France and India
Lakshman, C.
- In:
The international journal of human resource management
25
(
2014
)
10
,
pp. 1351-1372
Persistent link: https://www.econbiz.de/10010252833
Saved in:
8
Character portrayal : examining gender roles in television commercials targeted at children in India and the United States
Bakir, Aysen
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 57-67
Persistent link: https://www.econbiz.de/10010189545
Saved in:
9
Antecedents and consequences of the social categorization of expatriates in India
Pichler, Shaun
;
Varma, Arup
;
Budhwar, Pawan S.
- In:
The international journal of human resource management
23
(
2012
)
5
,
pp. 915-927
Persistent link: https://www.econbiz.de/10009510252
Saved in:
10
Brand analysis of US global and local brands in India : the case of Levi's
Bhardwaj, Vertica
;
Kumar, Archana
;
Kim, Youn-kyung
- In:
Journal of global marketing
23
(
2010
)
1
,
pp. 80-94
Persistent link: https://www.econbiz.de/10003952667
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