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isPartOf:"Journal of global marketing"
subject:"USA"
~subject:"Advertising effects"
~subject:"Dienstleistungsqualität"
~subject:"Nationalkultur"
~type_genre:"Article in journal"
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USA
Advertising effects
Dienstleistungsqualität
Nationalkultur
India
37
Indien
36
Consumer behaviour
20
Konsumentenverhalten
20
Brand image
8
Markenimage
8
Beziehungsmarketing
5
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5
Customer satisfaction
5
Kundenzufriedenheit
5
Markenführung
5
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Designation of origin
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Factor analysis
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Online-Handel
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Aashish, Kumar
2
Gautam, Vikas
2
Raman, Prashant
2
Bagdare, Shilpa
1
Bakir, Aysen
1
Bhardwaj, Vertica
1
Billore, Aditya
1
Biswas, Somdutta
1
Das, Gurudas
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Ganesh, Gopala K.
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Girard, Tulay
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Kumar, Archana
1
Lee, Dongdae
1
Mathur, Tanuj
1
Nambudiri, Ranjeet
1
O'Donnell, Kathleen
1
Paswan, Audesh K.
1
Paul, Ujjwal Kanti
1
Pirsch, Julie
1
Roy, Subhadip
1
Sadh, Ashish
1
Shukla, Amit
1
Xavier, M. J.
1
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Journal of global marketing
International journal of Indian culture and business management
25
International journal of services and operations management
23
Global business review
17
Finance India : the quarterly journal of Indian Institute of Finance
14
International journal of business excellence
14
Journal of international consumer marketing
12
International journal of business information systems : IJBIS
11
Journal of Indian business research
11
The international journal of bank marketing : IJBM
11
Journal of retailing and consumer services
10
Benchmarking : an international journal ; BIJ
9
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
9
International journal of business and globalisation : IJBG
9
International journal of services and operations management : IJSOM
9
Services marketing quarterly
9
Indian journal of economics & business : IJEB
8
International journal of business excellence : IJBEX
8
International journal of quality & reliability management
8
The TQM journal : the international review of organizational improvement
8
GITAM journal of management : a quarterly publication of GITAM Institute of Management
7
International journal of Indian culture and business management : IJICBM
7
International journal of business and emerging markets : IJBEM
7
International journal of productivity and quality management : IJPQM
7
Journal of business research : JBR
7
Paradigm : the journal of Institute of Management Technology
7
International journal of economic issues : IJEI
6
International journal of emerging markets
6
International journal of financial services management : IJFSM
6
International journal of services, economics and management
6
South Asian journal of management : SAJM
6
The IUP journal of marketing management : IJMM
6
The Indian economic journal
6
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
6
Asia Pacific journal of marketing and logistics
5
Cogent business & management
5
India policy forum
5
International journal of business innovation and research
5
International journal of internet marketing and advertising : IJIMA
5
International journal of public sector performance management : IJPSPM
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ECONIS (ZBW)
14
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1
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10
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14
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1
Is Consumer ethnocentrism scale, CETSCALE, applicable in Africa?
Kibret, Abiot Tsegaye
;
Shukla, Amit
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 353-371
Persistent link: https://www.econbiz.de/10012695199
Saved in:
2
Think global and buy global : the influence of global identity on indian consumers' behaviour toward Chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012515204
Saved in:
3
Think global and buy global : the influence of global identity on Indian consumers' behaviour toward chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012584504
Saved in:
4
Divergence or relevance in advertisements : what works in emerging markets? : evidence from Indian consumers
Billore, Aditya
;
Jayasimha, K. R.
;
Sadh, Ashish
; …
- In:
Journal of global marketing
33
(
2020
)
4
,
pp. 225-241
Persistent link: https://www.econbiz.de/10012260082
Saved in:
5
Convenience, satisfaction, and post-purchase behavior in India's health insurance market
Mathur, Tanuj
;
Das, Gurudas
;
Paul, Ujjwal Kanti
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 218-232
Persistent link: https://www.econbiz.de/10011654401
Saved in:
6
The role of country of origin in celebrity endorsements : integrating effects of brand familiarity
Roy, Subhadip
;
Bagdare, Shilpa
- In:
Journal of global marketing
28
(
2015
)
3/5
,
pp. 133-151
Persistent link: https://www.econbiz.de/10011433864
Saved in:
7
Service quality perceptions of customers about mobile telecommunication services : a case of India
Gautam, Vikas
- In:
Journal of global marketing
28
(
2015
)
1
,
pp. 19-31
Persistent link: https://www.econbiz.de/10010520771
Saved in:
8
Service convenience, customer satisfaction, and customer loyalty : study of Indian commercial banks
Kaura, Vinita
- In:
Journal of global marketing
26
(
2013
)
1
,
pp. 18-27
Persistent link: https://www.econbiz.de/10009777265
Saved in:
9
Linkages between switching barriers and service recovery evaluation : an Indian exploration
Gautam, Vikas
- In:
Journal of global marketing
26
(
2013
)
3
,
pp. 147-154
Persistent link: https://www.econbiz.de/10010189501
Saved in:
10
Character portrayal : examining gender roles in television commercials targeted at children in India and the United States
Bakir, Aysen
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 57-67
Persistent link: https://www.econbiz.de/10010189545
Saved in:
1
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