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isPartOf:"Journal of global marketing"
subject:"USA"
~subject:"Advertising effects"
~subject:"Nationalkultur"
~type_genre:"Article in journal"
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USA
Advertising effects
Nationalkultur
India
37
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36
Consumer behaviour
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20
Brand image
8
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8
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5
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5
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2
Raman, Prashant
2
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Bakir, Aysen
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Bhardwaj, Vertica
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Billore, Aditya
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Biswas, Somdutta
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Ganesh, Gopala K.
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Girard, Tulay
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Lee, Dongdae
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Paswan, Audesh K.
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Pirsch, Julie
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Roy, Subhadip
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Journal of global marketing
International journal of Indian culture and business management
12
Journal of international consumer marketing
12
Finance India : the quarterly journal of Indian Institute of Finance
11
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
9
Indian journal of economics & business : IJEB
8
Global business review
7
Journal of Indian business research
7
International journal of economic issues : IJEI
6
Journal of business research : JBR
6
Journal of retailing and consumer services
6
The Indian economic journal
6
International journal of emerging markets
5
International journal of internet marketing and advertising : IJIMA
5
Artha vijñāna : journal of the Gokhale Institute of Politics and Economics
4
International business and economics research journal
4
International journal of Indian culture and business management : IJICBM
4
International journal of business and globalisation : IJBG
4
International journal of economics and business research
4
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
4
The Indian journal of economics
4
The Indian journal of labour economics : a quarterly journal of Indian Society of Labour Economics
4
The International trade journal
4
The international journal of human resource management
4
Young consumers : insight and ideas for responsible marketers
4
Applied economics
3
Asia-Pacific journal of business administration
3
Asian business & management
3
Asian survey : a bimonthly review of contemporary Asian affairs
3
Cross cultural management : an international journal
3
Foreign trade review : FTR ; quarterly journal of Indian Institute of Foreign Trade
3
GITAM journal of management : a quarterly publication of GITAM Institute of Management
3
IIMB management review
3
International journal of business and emerging markets : IJBEM
3
International journal of consumer studies
3
International journal of entrepreneurship and small business
3
Journal of Asia Pacific business
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Journal of foreign exchange and international finance : JFEIF
3
Journal of international economic law
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Journal of marketing theory and practice : JMTP
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ECONIS (ZBW)
10
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10
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1
Is Consumer ethnocentrism scale, CETSCALE, applicable in Africa?
Kibret, Abiot Tsegaye
;
Shukla, Amit
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 353-371
Persistent link: https://www.econbiz.de/10012695199
Saved in:
2
Think global and buy global : the influence of global identity on indian consumers' behaviour toward Chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012515204
Saved in:
3
Think global and buy global : the influence of global identity on Indian consumers' behaviour toward chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012584504
Saved in:
4
Divergence or relevance in advertisements : what works in emerging markets? : evidence from Indian consumers
Billore, Aditya
;
Jayasimha, K. R.
;
Sadh, Ashish
; …
- In:
Journal of global marketing
33
(
2020
)
4
,
pp. 225-241
Persistent link: https://www.econbiz.de/10012260082
Saved in:
5
The role of country of origin in celebrity endorsements : integrating effects of brand familiarity
Roy, Subhadip
;
Bagdare, Shilpa
- In:
Journal of global marketing
28
(
2015
)
3/5
,
pp. 133-151
Persistent link: https://www.econbiz.de/10011433864
Saved in:
6
Character portrayal : examining gender roles in television commercials targeted at children in India and the United States
Bakir, Aysen
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 57-67
Persistent link: https://www.econbiz.de/10010189545
Saved in:
7
Brand analysis of US global and local brands in India : the case of Levi's
Bhardwaj, Vertica
;
Kumar, Archana
;
Kim, Youn-kyung
- In:
Journal of global marketing
23
(
2010
)
1
,
pp. 80-94
Persistent link: https://www.econbiz.de/10003952667
Saved in:
8
An empirical examination of a multinational ethical dilemma : the issue of child labour
Gupta, Shruti
;
Pirsch, Julie
;
Girard, Tulay
- In:
Journal of global marketing
23
(
2010
)
4
,
pp. 288-305
Persistent link: https://www.econbiz.de/10008701390
Saved in:
9
Outshopping through the Internet : a multicountry investigation
Lee, Dongdae
;
Paswan, Audesh K.
;
Ganesh, Gopala K.
; …
- In:
Journal of global marketing
22
(
2009
)
1
,
pp. 53-66
Persistent link: https://www.econbiz.de/10003857670
Saved in:
10
Celebrity endorsements in advertisements and consumer perceptions : a cross-cultural study
Biswas, Somdutta
;
Hussain, Mahmood
;
O'Donnell, Kathleen
- In:
Journal of global marketing
22
(
2009
)
2
,
pp. 121-137
Persistent link: https://www.econbiz.de/10003857679
Saved in:
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