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isPartOf:"Journal of global marketing"
subject:"USA"
~subject:"Designation of origin"
~subject:"Globalisierung"
~subject:"Nationalkultur"
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USA
Designation of origin
Globalisierung
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India
37
Indien
36
Consumer behaviour
20
Konsumentenverhalten
20
Brand image
8
Markenimage
8
Beziehungsmarketing
5
Brand management
5
Customer satisfaction
5
Kundenzufriedenheit
5
Markenführung
5
Relationship marketing
5
United States
5
Advertising effects
4
Dienstleistungsqualität
4
Factor analysis
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4
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Aashish, Kumar
2
Raman, Prashant
2
Bagdare, Shilpa
1
Bakir, Aysen
1
Bhardwaj, Vertica
1
Biswas, Somdutta
1
Dixit, Mukund R.
1
Ganesh, Gopala K.
1
Girard, Tulay
1
Gupta, Shruti
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Hussain, Mahmood
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Kibret, Abiot Tsegaye
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Lee, Dongdae
1
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1
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Pirsch, Julie
1
Roy, Subhadip
1
Shukla, Amit
1
Xavier, M. J.
1
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Journal of global marketing
Working paper / National Bureau of Economic Research, Inc.
32
The Indian journal of labour economics : a quarterly journal of Indian Society of Labour Economics
30
The Indian economic journal
23
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
21
Economic developments in India : quarterly update : analysis, reports, policy documents
20
SpringerLink / Bücher
19
Finance India : the quarterly journal of Indian Institute of Finance
18
Working paper
16
International journal of Indian culture and business management
15
International journal of business and globalisation : IJBG
14
China, India and the international economic order
13
Indian journal of economics & business : IJEB
13
Journal of business research : JBR
13
The Asian economic review : journal of the Indian Institute of Economics
13
Diversity and change in modern India : economic, social and political approaches
11
Policy research working paper : WPS
11
Globalisation and contemporary economic scenario ; 2
10
International journal of emerging markets
10
Journal of international consumer marketing
10
Management international review : mir ; journal of international business
10
Global economic meltdown and Indian economy
9
Globalisation and contemporary economic scenario ; 1
9
Globalisation and world economic policies ; 2
9
Springer eBook Collection
9
The Indian journal of economics
9
Working Papers / eSocialSciences
9
Emerging giants : China and India in the world economy
8
International trade : regionalism and multilateralism
8
Journal of Indian business research
8
NBER working paper series
8
Routledge studies in the growth economies of Asia
8
World Trade Organisation and Indian economic reforms ; 2
8
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
8
Focus : journal of international business
7
Foreign trade review : FTR ; quarterly journal of Indian Institute of Foreign Trade
7
Globalisation, employment and mobility : the South Asian experience
7
Globalization and politics in India
7
Indian economy under globalisation process
7
International business review : the official journal of the European International Business Academy
7
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ECONIS (ZBW)
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1
Is Consumer ethnocentrism scale, CETSCALE, applicable in Africa?
Kibret, Abiot Tsegaye
;
Shukla, Amit
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 353-371
Persistent link: https://www.econbiz.de/10012695199
Saved in:
2
Think global and buy global : the influence of global identity on indian consumers' behaviour toward Chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012515204
Saved in:
3
Think global and buy global : the influence of global identity on Indian consumers' behaviour toward chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012584504
Saved in:
4
The role of country of origin in celebrity endorsements : integrating effects of brand familiarity
Roy, Subhadip
;
Bagdare, Shilpa
- In:
Journal of global marketing
28
(
2015
)
3/5
,
pp. 133-151
Persistent link: https://www.econbiz.de/10011433864
Saved in:
5
Motivations, capability handicaps, and firm responses in the early phase of internationalization : a study in the Indian pharmaceutical industry
Dixit, Mukund R.
;
Yadav, Sudhir
- In:
Journal of global marketing
28
(
2015
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10010520776
Saved in:
6
Character portrayal : examining gender roles in television commercials targeted at children in India and the United States
Bakir, Aysen
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 57-67
Persistent link: https://www.econbiz.de/10010189545
Saved in:
7
Brand analysis of US global and local brands in India : the case of Levi's
Bhardwaj, Vertica
;
Kumar, Archana
;
Kim, Youn-kyung
- In:
Journal of global marketing
23
(
2010
)
1
,
pp. 80-94
Persistent link: https://www.econbiz.de/10003952667
Saved in:
8
An empirical examination of a multinational ethical dilemma : the issue of child labour
Gupta, Shruti
;
Pirsch, Julie
;
Girard, Tulay
- In:
Journal of global marketing
23
(
2010
)
4
,
pp. 288-305
Persistent link: https://www.econbiz.de/10008701390
Saved in:
9
Outshopping through the Internet : a multicountry investigation
Lee, Dongdae
;
Paswan, Audesh K.
;
Ganesh, Gopala K.
; …
- In:
Journal of global marketing
22
(
2009
)
1
,
pp. 53-66
Persistent link: https://www.econbiz.de/10003857670
Saved in:
10
Celebrity endorsements in advertisements and consumer perceptions : a cross-cultural study
Biswas, Somdutta
;
Hussain, Mahmood
;
O'Donnell, Kathleen
- In:
Journal of global marketing
22
(
2009
)
2
,
pp. 121-137
Persistent link: https://www.econbiz.de/10003857679
Saved in:
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