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isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"International journal of contemporary hospitality management"
~subject:"Brand management"
~subject:"Online-Marketing"
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Brand management
Online-Marketing
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Consumer behaviour
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Internet marketing
15
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14
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
International journal of contemporary hospitality management
Journal of retailing and consumer services
23
International journal of internet marketing and advertising : IJIMA
17
International journal of hospitality management
16
Journal of business research : JBR
16
Journal of internet commerce
16
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
13
International journal of electronic marketing and retailing : IJEMR
13
Tourism management : research, policies, practice
12
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
11
Journal of travel and tourism marketing
10
International journal of e-business research : an official publication of the Information Resources Management Association
8
Journal of marketing communications
8
International journal of electronic commerce : IJEC
7
Journal of electronic commerce research : JECR
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
SpringerLink / Bücher
7
Global business review
6
International journal of retail & distribution management
6
Journal of organizational computing and electronic commerce
6
Journal of vacation marketing : an international journal
6
Information systems research : ISR
5
International journal of business information systems : IJBIS
5
Journal of advertising research
5
Journal of hospitality marketing & management
5
Journal of management information systems : JMIS
5
Journal of promotion management : JPM
5
Technological forecasting & social change : an international journal
5
Asia Pacific journal of marketing and logistics
4
International journal of Indian culture and business management
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of electronic customer relationship management : IJECRM
4
International journal of technology marketing : IJTMkt
4
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
4
Journal of marketing
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Marketing intelligence & planning
4
The service industries journal
4
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ECONIS (ZBW)
15
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1
Haute cuisine three-star restaurants’ representation on websites and dining guides : a lexicometric analysis
Montargot, Nathalie
;
Kallmünzer, Andreas
;
Kraus, Sascha
- In:
International journal of contemporary hospitality management
34
(
2022
)
9
,
pp. 3376-3393
Persistent link: https://www.econbiz.de/10013412897
Saved in:
2
The moderating role of mobile promotion during current and subsequent purchasing occasions : the case of restaurant delivery services
Pan, Huifeng
;
Ha, Hong Youl
- In:
International journal of contemporary hospitality management
34
(
2022
)
2
,
pp. 601-622
Persistent link: https://www.econbiz.de/10013164481
Saved in:
3
App adoption : the effect on purchasing of customers who have used a mobile website previously
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 16-34
Persistent link: https://www.econbiz.de/10012060909
Saved in:
4
Do colors change realities in online shopping?
Hsieh, Yi-Ching
;
Chiu, Hung-Chang
;
Tang, Yun-Chia
;
Lee, …
- In:
Journal of interactive marketing : a quarterly …
41
(
2018
),
pp. 14-27
Persistent link: https://www.econbiz.de/10011844926
Saved in:
5
The role of a companion banner and sponsorship transparency in recognizing and evaluating article-style native advertising
Campbell, Colin L.
;
Evans, Nathaniel J.
- In:
Journal of interactive marketing : a quarterly …
43
(
2018
),
pp. 17-32
Persistent link: https://www.econbiz.de/10011920045
Saved in:
6
Using websites to recruit franchisee candidates
López-Fernández, Begoña
;
Perrigot, Rozenn
- In:
Journal of interactive marketing : a quarterly …
42
(
2018
),
pp. 80-94
Persistent link: https://www.econbiz.de/10011873137
Saved in:
7
An updated comprehensive review of website evaluation studies in hospitality and tourism
Sun, Sunny
;
Fong, Davis Ka Chio
;
Law, Chun Hung Roberts
; …
- In:
International journal of contemporary hospitality management
29
(
2017
)
1
,
pp. 355-373
Persistent link: https://www.econbiz.de/10011611225
Saved in:
8
Roles of negative emotions in customers' perceived helpfulness of hotel reviews on a user-generated review website : a text mining approach
Lee, Minwoo
;
Jeong, Miyoung
;
Lee, Jongseo
- In:
International journal of contemporary hospitality management
29
(
2017
)
2
,
pp. 762-783
Persistent link: https://www.econbiz.de/10011687726
Saved in:
9
Unveiling the role of information levels in consumers' evaluative process on opaque-selling hotel websites
Chen, Hsiangting Shatina
;
Jai, Tun-Min
;
Yuan, Jingxue
- In:
International journal of contemporary hospitality management
29
(
2017
)
8
,
pp. 2139-2158
Persistent link: https://www.econbiz.de/10011783590
Saved in:
10
The effect of older adults' age identity on attitude toward online travel websites and e-loyalty
Kim, Joonhyeong Joseph
;
Ahn, Young-joo
;
Kim, Insin
- In:
International journal of contemporary hospitality management
29
(
2017
)
11
,
pp. 2921-2940
Persistent link: https://www.econbiz.de/10011799957
Saved in:
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