//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of marketing"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Experiment"
~subject:"Food retailing"
~subject:"Rebate"
~subject:"Relationship marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Loyalty program"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Experiment
Food retailing
Rebate
Relationship marketing
Kundenbindungsprogramm
21
Loyalty program
21
Beziehungsmarketing
13
Consumer behaviour
13
Konsumentenverhalten
13
Loyalty programs
4
Rabatt
3
Reward programs
3
USA
3
United States
3
Einzelhandel
2
Lebensmitteleinzelhandel
2
Private consumption
2
Privater Konsum
2
Retail trade
2
Sales promotion
2
Social Web
2
Social web
2
Verkaufsförderung
2
Advertising effects
1
Brand recommendation
1
Brand-generated content
1
Bystander effect
1
Cannibalization
1
Coalition
1
Communication
1
Competing coupons
1
Consumer motivation
1
Convenience store
1
Coupon
1
Cross-buying
1
Customer experience
1
Customer loyalty
1
Customer purchases
1
Customer relationship stages
1
Customer value
1
Estimation
1
more ...
less ...
Online availability
All
Undetermined
9
Free
1
Type of publication
All
Article
17
Type of publication (narrower categories)
All
Article in journal
17
Aufsatz in Zeitschrift
17
Language
All
English
17
Author
All
Palmatier, Robert W.
2
Steinhoff, Lena
2
Bagga, Charan K.
1
Bawa, Kapil
1
Beck, Jonathan M.
1
Belli, Alex
1
Benavent, Christophe
1
Bendle, Neil T.
1
Bijmolt, Tammo H. A.
1
Blut, Markus
1
Cai, Fengyan
1
Carrillat, François A.
1
Chaudhuri, Malika
1
Dong, Beibei
1
Dorotic, Matilda
1
Evanschitzky, Heiner
1
Fang, Eric
1
Farris, Paul W.
1
Fok, Dennis
1
Franco, José
1
Hanson, Sara
1
Hernández-Ortega, Blanca I.
1
Hong, Yuan
1
Ittersum, Koert van
1
Kim, Jisu J.
1
Kumar, V.
1
Liu, Yuping
1
Melnyk, Valentyna
1
Meyer-Waarden, Lars
1
Mills, Paul
1
Molina-Castillo, Francisco-Jose
1
Napolova, Ekaterina
1
Nastasoiu, Alina
1
Navarro, Salvador
1
O'Rourke, Anne-Maree
1
Pennings, Joost M. E.
1
Pupovac, Ljubomir
1
Rajan, Bharat
1
Ramaseshan, B.
1
Richelsen, Verena
1
more ...
less ...
Published in...
All
Journal of marketing
Journal of the Academy of Marketing Science
Journal of retailing and consumer services
29
Journal of business research : JBR
19
International journal of hospitality management
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of retailing
9
The journal of services marketing
8
European journal of marketing : EJM
7
Journal of hospitality marketing & management
7
Journal of travel and tourism marketing
7
Marketing letters : a journal of research in marketing
7
SpringerLink / Bücher
6
International journal of contemporary hospitality management
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
The service industries journal
5
International journal of retail & distribution management
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of marketing research : JMR
4
The Cornell hospitality quarterly
4
The international review of retail, distribution and consumer research
4
Tourism management : research, policies, practice
4
European journal of operational research : EJOR
3
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
3
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
3
International journal of production economics
3
International journal of production research
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of business economics : JBE
3
Journal of financial services marketing : JFSM
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
Journal of revenue and pricing management
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
NBER Working Paper
3
NBER working paper series
3
The journal of consumer marketing
3
Working paper / National Bureau of Economic Research, Inc.
3
Administrative Sciences : open access journal
2
Annals of tourism research : ATR ; a social sciences journal
2
more ...
less ...
Source
All
ECONIS (ZBW)
17
Showing
1
-
10
of
17
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Separating customer heterogeneity, points pressure and rewarded behavior to assess a retail loyalty program
Nastasoiu, Alina
;
Bendle, Neil T.
;
Bagga, Charan K.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1132-1150
Persistent link: https://www.econbiz.de/10012659705
Saved in:
2
"We earned the coupon together" : the missing link of experience cocreation in shared coupons
Fang, Eric
;
Dong, Beibei
;
Zhuang, Mengzhou
;
Cai, Fengyan
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 451-471
Persistent link: https://www.econbiz.de/10014245145
Saved in:
3
40 years of loyalty programs : how effective are they? : generalizations from a meta-analysis
Belli, Alex
;
O'Rourke, Anne-Maree
;
Carrillat, François A.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 147-173
Persistent link: https://www.econbiz.de/10012819749
Saved in:
4
Brand-generated social media content and its differential impact on loyalty program members
Hernández-Ortega, Blanca I.
;
Stanko, Michael A.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 1071-1090
Persistent link: https://www.econbiz.de/10013390497
Saved in:
5
An emerging theory of loyalty program dynamics
Kim, Jisu J.
;
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 71-95
Persistent link: https://www.econbiz.de/10012434088
Saved in:
6
Synergistic and cannibalization effects in a partnership loyalty program
Dorotic, Matilda
;
Fok, Dennis
;
Verhoef, Peter C.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 1021-1042
Persistent link: https://www.econbiz.de/10012614780
Saved in:
7
The effects of loyalty program introduction and design on short- and long-term sales and gross profits
Chaudhuri, Malika
;
Voorhees, Clay M.
;
Beck, Jonathan M.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
4
,
pp. 640-658
Persistent link: https://www.econbiz.de/10012107256
Saved in:
8
Friends with benefits : social coupons as a strategy to enhance customers' social empowerment
Hanson, Sara
;
Hong, Yuan
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
4
,
pp. 768-787
Persistent link: https://www.econbiz.de/10011911305
Saved in:
9
Scanning for discounts : examining the redemption of competing mobile coupons
Mills, Paul
;
Zamudio, César
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 964-982
Persistent link: https://www.econbiz.de/10011924823
Saved in:
10
Understanding loyalty program effectiveness : managing target and bystander effects
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
1
,
pp. 88-107
Persistent link: https://www.econbiz.de/10011434888
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->