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isPartOf:"Journal of marketing"
~isPartOf:"Marketing science"
~subject:"Experiment"
~subject:"Mobile marketing"
~subject:"Rebate"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Loyalty program"
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Bawa, Kapil
1
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1
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Guo, Liang
1
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Rossi, Federico
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Journal of marketing
Marketing science
Journal of retailing and consumer services
8
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5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
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3
European journal of marketing : EJM
2
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International journal of production economics
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Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
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Information economics and policy : IEP
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Interfaces : the INFORMS journal on the practice of operations research
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International journal of Indian culture and business management : IJICBM
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International journal of e-business research : an official publication of the Information Resources Management Association
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International journal of hospitality management
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International journal of industrial organization
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of global marketing
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of hospitality marketing & management
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
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1
Overage charge or loyalty discount : when should extra consumptions be penalized or rewarded?
Guo, Liang
- In:
Marketing science
42
(
2023
)
3
,
pp. 614-633
Persistent link: https://www.econbiz.de/10014317449
Saved in:
2
Consumer loyalty programs and retail prices : evidence from gasoline markets
Rossi, Federico
;
Chintagunta, Pradeep K.
- In:
Marketing science
42
(
2023
)
4
,
pp. 794-818
Persistent link: https://www.econbiz.de/10014317643
Saved in:
3
"We earned the coupon together" : the missing link of experience cocreation in shared coupons
Fang, Eric
;
Dong, Beibei
;
Zhuang, Mengzhou
;
Cai, Fengyan
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 451-471
Persistent link: https://www.econbiz.de/10014245145
Saved in:
4
The effect of in-store travel distance on unplanned spending : applications to mobile promotion strategies
Hui, Sam K.
;
Inman, Jeffrey
;
Huang, Yanliu
;
Suher, Jacob
- In:
Journal of marketing
77
(
2013
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10009717179
Saved in:
5
Smart shopping carts : how real-time feedback influences spending
Ittersum, Koert van
;
Wansink, Brian
;
Pennings, Joost M. E.
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 21-36
Persistent link: https://www.econbiz.de/10010203379
Saved in:
6
Analyzing incremental sales from a direct mail coupon promotion
Bawa, Kapil
- In:
Journal of marketing
53
(
1989
)
3
,
pp. 66-78
Persistent link: https://www.econbiz.de/10001069409
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