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isPartOf:"Journal of marketing management : MM"
~isPartOf:"European journal of marketing : EJM"
~person:"Hart, Cathy"
~person:"Ormrod, Robert P."
~person:"Paulssen, Marcel"
~type_genre:"Article in journal"
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Search: subject_exact:"Beziehungsmanagement"
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Beziehungsmarketing
6
Relationship marketing
6
Consumer behaviour
4
Konsumentenverhalten
4
Confidence
2
Political party
2
Politische Partei
2
Social bonding
2
Vertrauen
2
customer experience
2
B-to-B-Marketing
1
Brand image
1
Brand management
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Brand satisfaction
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Business-to-business marketing
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Corporate reputation
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Cross-buying behavior
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Einzelhandel
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Marketingmanagement
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Hart, Cathy
Ormrod, Robert P.
Paulssen, Marcel
Dagger, Tracey S.
4
Buttle, Francis A.
3
Conduit, Jodie
3
He, Hongwei
3
Hollebeek, Linda D.
3
Andrews, Lynda
2
Ang, Lawrence
2
Bruhn, Manfred
2
Chen, Junsong
2
Christodoulides, George
2
Coelho, Filipe
2
Dant, Rajiv P.
2
De Chernatony, Leslie
2
Dessart, Laurence
2
Dou, Wenyu
2
Grönroos, Christian
2
Guenzi, Paolo
2
Harris, Lloyd C.
2
Hewer, Paul
2
Maklan, Stan
2
Malthouse, Edward C.
2
Matanda, Margaret Jekanyika
2
McColl-Kennedy, Janet R.
2
Melewar, T. C.
2
Phau, Ian
2
Roulet, Raphael
2
Sousa, Carlos M. P.
2
Uncles, Mark D.
2
Vlachos, Pavlos A.
2
Vázquez Casielles, Rodolfo
2
Wu, Jintao
2
Zhu, Weichun
2
Abosag, Ibrahim
1
Ali, Maged
1
Amonini, Claudia
1
Anastasiadou, Kyriaki
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Journal of marketing management : MM
European journal of marketing : EJM
European journal of marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
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ECONIS (ZBW)
6
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Social bonding as a determinant of share of wallet and cross-buying behaviour in B2B relationships
Paulssen, Marcel
;
Roulet, Raphael
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1011-1028
Persistent link: https://www.econbiz.de/10011708799
Saved in:
2
Understanding the town centre customer experience (TCCE)
Stocchi, Lara
;
Hart, Cathy
;
Haji, Iftakar
- In:
Journal of marketing management : MM
32
(
2016
)
17/18
,
pp. 1562-1587
Persistent link: https://www.econbiz.de/10011608042
Saved in:
3
Risk as moderator of the trust-loyalty relationship
Paulssen, Marcel
;
Roulet, Raphael
;
Wilke, Sina
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 964-981
Persistent link: https://www.econbiz.de/10010388101
Saved in:
4
Conceptualising town centre image and the consumer experience
Hart, Cathy
;
Stachow, Grazyna
;
Cadogan, John W.
- In:
Journal of marketing management : MM
29
(
2013
)
15/16
,
pp. 1753-1781
Persistent link: https://www.econbiz.de/10010235016
Saved in:
5
Understanding voter orientation in the context of political market orientation: is the political customer king?
Ormrod, Robert P.
;
Henneberg, Stephan C.
- In:
Journal of marketing management : MM
26
(
2010
)
1/2
,
pp. 108-130
Persistent link: https://www.econbiz.de/10003979646
Saved in:
6
An investigation into the relationship between political activity levels and political market orientation
Ormrod, Robert P.
;
Henneberg, Stephan
- In:
European journal of marketing : EJM
44
(
2010
)
3/4
,
pp. 382-400
Persistent link: https://www.econbiz.de/10008650073
Saved in:
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