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isPartOf:"Journal of marketing management : MM"
~isPartOf:"European journal of operational research : EJOR"
~isPartOf:"Journal of service management"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Brand loyalty"
~subject:"Service quality"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Beziehungsmanagement"
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Brand loyalty
Service quality
Beziehungsmarketing
360
Relationship marketing
360
Consumer behaviour
174
Konsumentenverhalten
174
Brand management
113
Markenführung
113
Brand image
92
Markenimage
92
Brand
77
Markenartikel
76
Customer satisfaction
69
Kundenzufriedenheit
69
Customer integration
49
Dienstleistungsqualität
49
Kundenintegration
49
Social Web
49
Social web
49
Theorie
37
Theory
37
Emotion
31
Internet marketing
30
Online-Marketing
30
Customer value
26
Kundenwert
26
Markentreue
24
Mathematical programming
23
Mathematische Optimierung
23
Betriebliche Wertschöpfung
22
Value creation
22
Marketing management
21
Marketingmanagement
21
Einzelhandel
17
Retail trade
17
Services
17
Dienstleistung
16
Dienstleistungssektor
16
Service industry
16
Confidence
15
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Article
77
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2
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Aufsatz in Zeitschrift
Article in journal
79
Collection of articles of several authors
2
Sammelwerk
2
Case study
1
Fallstudie
1
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English
79
Author
All
McColl-Kennedy, Janet R.
4
Edvardsson, Bo
3
Gil Saura, Irene
3
Confente, Ilenia
2
El-Manstrly, Dahlia
2
Johnson, Lester W.
2
King, Ceridwyn
2
Leckie, Civilai
2
Ponsignon, Frederic
2
Tronvoll, Bård
2
Witell, Lars
2
Šerić, Maja
2
Abratt, Russell
1
Aktan, Damla
1
Albrecht, Carmen-Maria
1
Alkire, Linda
1
Amelia, Amelia
1
Amonini, Claudia
1
Anabila, Peter
1
Anderson, Laurel
1
Andreassen, Tor Wallin
1
Arteaga, Francisco
1
Batat, Wided
1
Baylghomog, Steven W.
1
Berenguer Contrí, Gloria
1
Blazevic, Vera
1
Bloemer, Johanna M.
1
Borges, Ana Pinto
1
Bornemann, Torsten
1
Bowden, Jana
1
Braun, Jakob
1
Brunetti, Federico
1
Burton, Jamie
1
Bustamante, Juan Carlos
1
Cheikhrouhou, Soumaya
1
Chen, Hsiangting Shatina
1
Cheung, Lilliemay
1
Choi, Tsan-Ming
1
Christ-Brendemühl, Sonja
1
Clark, Moira K.
1
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Published in...
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Journal of marketing management : MM
European journal of operational research : EJOR
Journal of service management
The journal of brand management : an international journal
Journal of retailing and consumer services
207
Journal of business research : JBR
132
International journal of hospitality management
128
The journal of services marketing
96
The service industries journal
77
Journal of hospitality marketing & management
60
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
56
International journal of contemporary hospitality management
51
Services marketing quarterly
50
Journal of service research : JSR
47
Journal of travel and tourism marketing
45
Service business
42
Cogent business & management
37
Asia Pacific journal of marketing and logistics
34
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
33
The journal of product & brand management
33
Journal of service research
32
Journal of strategic marketing
32
The TQM journal : the international review of organizational improvement
32
Tourism management : research, policies, practice
31
Industrial marketing management : the international journal for industrial and high-tech firms
28
Marketing intelligence & planning
28
The international journal of bank marketing : IJBM
27
Journal of the Academy of Marketing Science
24
International journal of quality and service sciences
23
Managing service quality : MSQ ; an international journal
22
European journal of marketing : EJM
21
International journal of services and operations management
21
Journal of air transport management
21
Psychology & marketing
21
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
20
Total quality management & business excellence
20
International journal of services, economics and management
19
Journal of Asian finance, economics and business : JAFEB
19
International journal of electronic customer relationship management : IJECRM
18
International journal of productivity and quality management : IJPQM
18
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
18
Journal of service theory and practice : JSTP
18
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ECONIS (ZBW)
79
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1
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10
of
79
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1
Brand addiction's mediation of brand love and loyalty's effect on compulsive buying : the case of human brands
Rodrigues, Paula Cristina Lopes
;
Junaid, M.
;
Sousa, Ana
; …
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 382-400
Persistent link: https://www.econbiz.de/10014583643
Saved in:
2
Toward a measure of brand pride : scale development and validation
Nandy, Subarna
;
Sondhi, Neena
;
Joshi, Himanshu
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 430-448
Persistent link: https://www.econbiz.de/10014583671
Saved in:
3
Brand love : conceptual and empirical investigation of a holistic causal model
Rahman, Renée
;
Langner, Tobias
;
Temme, Dirk
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 609-642
Persistent link: https://www.econbiz.de/10012792876
Saved in:
4
Making the customer experience journey more hedonic in a traditionally utilitarian service context : a case study
Ponsignon, Frédéric
- In:
Journal of service management
34
(
2023
)
2
,
pp. 294-315
Persistent link: https://www.econbiz.de/10014337953
Saved in:
5
Bridging two tales of engagement : a meta-analytic review of employee engagement and customer engagement in service contexts
Michel, Eric J.
;
Lindsey-Hall, Kristina K.
;
Kepes, Sven
; …
- In:
Journal of service management
34
(
2023
)
5
,
pp. 843-866
Persistent link: https://www.econbiz.de/10014456476
Saved in:
6
A meta-analysis of the impact of customer mistreatment on service employees' affective, attitudinal and behavioral outcomes
Wu, Yu
;
Groth, Markus
;
Zhang, Kaixin
;
Minbashian, Amirali
- In:
Journal of service management
34
(
2023
)
5
,
pp. 896-940
Persistent link: https://www.econbiz.de/10014456504
Saved in:
7
Trade-in operations under retail competition : effects of brand loyalty
Tang, Fei
;
Dai, Ying
;
Ma, Zujun
;
Choi, Tsan-Ming
- In:
European journal of operational research : EJOR
310
(
2023
)
1
,
pp. 397-414
Persistent link: https://www.econbiz.de/10014340185
Saved in:
8
The extended reality technology (ERT) framework for designing customer and service experiences in phygital settings : a service research agenda
Batat, Wided
;
Hammedi, Wafa
- In:
Journal of service management
34
(
2023
)
1
,
pp. 10-33
Persistent link: https://www.econbiz.de/10013537613
Saved in:
9
Experiential AR/VR : a consumer and service framework and research agenda
Zarantonello, Lia
;
Schmitt, Bernd
- In:
Journal of service management
34
(
2023
)
1
,
pp. 34-55
Persistent link: https://www.econbiz.de/10013537614
Saved in:
10
Customer fairness perceptions in augmented reality-based online services
Christ-Brendemühl, Sonja
;
Schaarschmidt, Mario
- In:
Journal of service management
33
(
2022
)
1
,
pp. 9-32
Persistent link: https://www.econbiz.de/10012797603
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