//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Springer eBook Collection / Business and Economics"
~isPartOf:"The international journal of bank marketing : IJBM"
~language:"eng"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Beziehungsmanagement"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
251
Relationship marketing
251
Consumer behaviour
119
Konsumentenverhalten
119
Customer satisfaction
54
Kundenzufriedenheit
54
Internet marketing
40
Online-Marketing
40
Bank
39
Brand management
37
Dienstleistungsqualität
37
Markenführung
37
Service quality
37
Social Web
36
Social web
36
Brand image
32
Markenimage
32
Customer integration
26
Kundenintegration
26
Customer value
25
Kundenwert
25
Marketing management
22
Marketingmanagement
22
Personal banking
22
Privatkundengeschäft
22
Confidence
19
Vertrauen
19
USA
17
United States
17
Lieferantenmanagement
15
Online retailing
15
Online-Handel
15
Supplier relationship management
15
Emotion
14
Brand
13
Customer loyalty
13
Financial services
13
Finanzdienstleistung
13
Markenartikel
13
Social media
12
more ...
less ...
Online availability
All
Undetermined
101
Type of publication
All
Article
240
Book / Working Paper
11
Type of publication (narrower categories)
All
Article in journal
245
Aufsatz in Zeitschrift
245
Collection of articles of several authors
5
Sammelwerk
5
Conference paper
3
Konferenzbeitrag
3
Aufsatzsammlung
2
Case study
1
Fallstudie
1
Hochschulschrift
1
more ...
less ...
Language
All
English
German
66
Author
All
Verhoef, Peter C.
7
Hollebeek, Linda D.
5
Malthouse, Edward C.
5
Pérez, Andrea
4
Buttle, Francis A.
3
Conduit, Jodie
3
Krafft, Manfred
3
Pfeifer, Phillip E.
3
Rodríguez del Bosque, Ignacio A.
3
Shankar, Venkatesh
3
Amin, Muslim
2
Ang, Lawrence
2
Bacile, Todd J.
2
Bang, Nguyen
2
Bapat, Dhananjay
2
Bijmolt, Tammo H. A.
2
Brodie, Roderick J.
2
Brun, Isabelle
2
Dessart, Laurence
2
Eelen, Jiska
2
Eigenraam, Anniek W.
2
Eriksson, Kent
2
Garrod, Brian
2
Gensler, Sonja
2
Grisaffe, Douglas B.
2
Haenlein, Michael
2
Hart, Cathy
2
Heinonen, Kristina
2
Hermansson, Cecilia
2
Hewer, Paul
2
Hofacker, Charles F.
2
Hoffmann, Arvid O. I.
2
Hurley, Robert F.
2
Kroschke, Mirja
2
Kumar, V.
2
Labrecque, Lauren I.
2
Matanda, Margaret Jekanyika
2
Neslin, Scott A.
2
Pagani, Margherita
2
Pauwels, Koen
2
more ...
less ...
Published in...
All
Journal of marketing management : MM
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Springer eBook Collection / Business and Economics
The international journal of bank marketing : IJBM
Journal of business research : JBR
647
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
406
International journal of hospitality management
280
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
185
Journal of strategic marketing
169
Journal of the Academy of Marketing Science
164
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
The journal of product & brand management
111
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
The journal of brand management : an international journal
107
Journal of service management
106
Journal of retailing
103
Cogent business & management
102
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
102
Psychology & marketing
100
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
92
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
Service business
80
The international review of retail, distribution and consumer research
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
European journal of operational research : EJOR
68
International journal of retail & distribution management
68
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
67
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
66
more ...
less ...
Source
All
ECONIS (ZBW)
251
Showing
1
-
10
of
251
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Value creation (vs value destruction) as an unintended consequence of negative comments on [innocuous] brand social media posts
Labrecque, Lauren I.
;
Markos, Ereni
;
Yuksel, Mujde
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 115-140
Persistent link: https://www.econbiz.de/10013397509
Saved in:
2
The influence of consumer-brand relationship on the personalized advertising privacy calculus in social media
Hayes, Jameson L.
;
Brinson, Nancy H.
;
Bott, Gregory J.
; …
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 16-30
Persistent link: https://www.econbiz.de/10013041306
Saved in:
3
Using speech acts to elicit positive emotions for complainants on social media
Argyris, Young Anna
;
Monu, Kafui
;
Kim, Yongsuk
;
Zhou, Yilu
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 67-80
Persistent link: https://www.econbiz.de/10013041314
Saved in:
4
Let me entertain you? : the importance of authenticity in online customer engagement
Eigenraam, Anniek W.
;
Eelen, Jiska
;
Verlegh, Peeter
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 53-68
Persistent link: https://www.econbiz.de/10012592155
Saved in:
5
What you feel, is what you like influence of message appeals on customer engagement on instagram
Rietveld, Robert
;
Dolen, Willemijn M. van
;
Mazloom, Masoud
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 20-53
Persistent link: https://www.econbiz.de/10012288818
Saved in:
6
Thinking beyond privacy calculus : investigating reactions to customer surveillance
Plangger, Kirk
;
Montecchi, Matteo
- In:
Journal of interactive marketing : a quarterly …
50
(
2020
),
pp. 32-44
Persistent link: https://www.econbiz.de/10012288967
Saved in:
7
Consumer responses to conflict-management strategies on non-profit social media fan pages
Dineva, Denitsa
;
Breitsohl, Jan
;
Garrod, Brian
; …
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 118-136
Persistent link: https://www.econbiz.de/10012432766
Saved in:
8
Frontline cyborgs at your service : how human enhancement technologies affect customer experiences in retail, sales, and service settings
Grewal, Dhruv
;
Kroschke, Mirja
;
Mende, Martin
; …
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 9-25
Persistent link: https://www.econbiz.de/10012299803
Saved in:
9
Brave new world? : on AI and the management of customer relationships
Libai, Barak
;
Bart, Yakov
;
Gensler, Sonja
;
Hofacker, …
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 44-56
Persistent link: https://www.econbiz.de/10012299809
Saved in:
10
Transforming the customer experience through new technologies
Hoyer, Wayne D.
;
Kroschke, Mirja
;
Schmitt, Bernd
; …
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 57-71
Persistent link: https://www.econbiz.de/10012299810
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->