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isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Springer eBook Collection / Business and Economics"
~language:"eng"
~subject:"Werbewirkung"
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Search: subject_exact:"Beziehungsmanagement"
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Werbewirkung
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166
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Internet marketing
39
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39
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35
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Journal of marketing management : MM
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Springer eBook Collection / Business and Economics
International journal of internet marketing and advertising : IJIMA
7
Journal of business research : JBR
6
Journal of retailing and consumer services
5
Journal of promotion management : innovations in planning and applied research
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Psychology & marketing
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The journal of product & brand management
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European journal of marketing : EJM
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International journal of advertising : the quarterly review of marketing communications
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International journal of advertising : the review of marketing communications
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Journal of marketing communications
3
International journal of hospitality management
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Journal of marketing research : JMR
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Marketing intelligence & planning
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Marketing letters : a journal of research in marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The European retail digest : the authoritative guide to trends and developments in retailing across Europe
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The international journal of bank marketing : IJBM
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
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ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Argumenta oeconomica
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Arts marketing : an international journal ; AM
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Asia Pacific journal of marketing and logistics
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Asia-Pacific journal of business administration
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Banks and bank systems : international research journal
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Benchmarking : an international journal ; BIJ
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Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
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Bridging the gap between advertising academia and practice
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Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
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Business management review : journal of the University of Dar es Salaam Business School
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Cogent business & management
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Dutch journal of finance and management
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Economic and business review : EBR
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European Sport management quarterly : ESMQ
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ECONIS (ZBW)
9
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1
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9
of
9
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date (newest first)
date (oldest first)
1
The influence of consumer-brand relationship on the personalized advertising privacy calculus in social media
Hayes, Jameson L.
;
Brinson, Nancy H.
;
Bott, Gregory J.
; …
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 16-30
Persistent link: https://www.econbiz.de/10013041306
Saved in:
2
What you feel, is what you like influence of message appeals on customer engagement on instagram
Rietveld, Robert
;
Dolen, Willemijn M. van
;
Mazloom, Masoud
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 20-53
Persistent link: https://www.econbiz.de/10012288818
Saved in:
3
Adding voice to the omnichannel and how that affects brand trust
Pagani, Margherita
;
Racat, Margot
;
Hofacker, Charles F.
- In:
Journal of interactive marketing : a quarterly …
48
(
2019
),
pp. 89-105
Persistent link: https://www.econbiz.de/10012129486
Saved in:
4
Second person pronouns enhance consumer involvement and brand attitude
Cruz, Ryan E.
;
Leonhardt, James M.
;
Pezzuti, Todd
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 104-116
Persistent link: https://www.econbiz.de/10011743784
Saved in:
5
For new customers only : a study on the effect of acquisition campaigns on a service company's existing customers' CLV
Lhoest-Snoeck, Sietske
;
Nierop, Johannes Erjen Maurice van
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10010403991
Saved in:
6
Development of a scale measuring childlike anthropomorphism in products
Hellén, Katarina
;
Sääksjärvi, Maria
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 141-157
Persistent link: https://www.econbiz.de/10009733427
Saved in:
7
Anthropomorphism, marketing relationships, and consumption worth in the Toy Story trilogy
Lanier, Clinton D.
;
Rader, C. Scott
;
Fowler, Audrey R.
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 26-47
Persistent link: https://www.econbiz.de/10009733487
Saved in:
8
Animals, archetypes, and advertising (A³) : the theory and the practice of customer brand symbolism
Lloyd, Stephen
;
Woodside, Arch G.
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 5-25
Persistent link: https://www.econbiz.de/10009733492
Saved in:
9
Special issue: Anthropomorphic marketing
Brown, Stephen
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009733496
Saved in:
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