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isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of service research"
~isPartOf:"Psychology & marketing"
~subject:"Complaint management"
~subject:"Konsumentenverhalten"
~subject:"Kundenintegration"
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Search: subject_exact:"Beziehungsmanagement"
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Complaint management
Konsumentenverhalten
Kundenintegration
Beziehungsmarketing
241
Relationship marketing
241
Consumer behaviour
134
Customer satisfaction
69
Kundenzufriedenheit
69
Dienstleistungsqualität
58
Service quality
58
Brand image
40
Markenimage
40
Brand management
39
Markenführung
39
Customer integration
32
Customer service
26
Kundenservice
26
Social Web
26
Social web
26
Beschwerdemanagement
21
Brand
21
Markenartikel
21
Emotion
20
Internet marketing
17
Online-Marketing
17
Dienstleistungssektor
16
Service industry
16
USA
16
United States
16
Marketing management
15
Marketingmanagement
15
customer experience
14
Lieferantenmanagement
13
Supplier relationship management
13
Betriebliche Wertschöpfung
12
Value creation
12
Confidence
11
Customer value
11
Kundenwert
11
Vertrauen
11
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Article
152
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4
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Article in journal
156
Aufsatz in Zeitschrift
156
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3
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3
Konferenzbeitrag
3
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1
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English
156
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Hollebeek, Linda D.
5
Walsh, Gianfranco
4
Lemon, Katherine N.
3
Ndubisi, Nelson Oly
3
Yi, Youjae
3
Al-Nabhani, Khalid
2
Blut, Markus
2
Brady, Michael K.
2
Buttle, Francis A.
2
Cheng, Li-Keng
2
Conduit, Jodie
2
Darley, William K.
2
Dessart, Laurence
2
Groth, Markus
2
Grégoire, Yany
2
Hammerschmidt, Maik
2
Hart, Cathy
2
Hewer, Paul
2
Koller, Monika
2
Lunardo, Renaud
2
MacDonald, Emma K.
2
Malthouse, Edward C.
2
Mattila, Anna S.
2
McColl-Kennedy, Janet R.
2
McKechnie, Sally
2
McLean, Graeme J.
2
Melero-Polo, Iguácel
2
Nguyen, Helena
2
Ostrom, Amy L.
2
Schaarschmidt, Mario
2
Sesé, F. Javier
2
Sprott, David E.
2
Stakhovych, Stanislav
2
Strizhakova, Yuliya
2
Sung, Yongjun
2
Toung, Chung-Lin
2
Verleye, Katrien
2
Wilson, Hugh
2
Zauner, Alexander
2
Ahn, Sun Joo
1
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Journal of marketing management : MM
Journal of service research
Psychology & marketing
Journal of retailing and consumer services
480
Journal of business research : JBR
409
International journal of hospitality management
182
The journal of services marketing
142
The journal of product & brand management
100
Industrial marketing management : the international journal for industrial and high-tech firms
86
The journal of brand management : an international journal
86
Journal of the Academy of Marketing Science
83
The service industries journal
83
Journal of hospitality marketing & management
80
International journal of contemporary hospitality management
78
Journal of strategic marketing
78
Cogent business & management
76
Asia Pacific journal of marketing and logistics
72
Journal of service management
72
Journal of travel and tourism marketing
72
Journal of retailing
70
Journal of service research : JSR
63
SpringerLink / Bücher
63
Journal of marketing
59
The international review of retail, distribution and consumer research
57
Tourism management : research, policies, practice
57
Marketing intelligence & planning
56
Services marketing quarterly
55
Service business
54
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
52
European journal of marketing : EJM
51
International journal of retail & distribution management
50
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
50
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
International journal of internet marketing and advertising : IJIMA
44
International journal of retail and distribution management
43
The international journal of bank marketing : IJBM
43
The journal of business & industrial marketing
41
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
40
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
40
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
39
International journal of electronic marketing and retailing : IJEMR
39
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ECONIS (ZBW)
156
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1
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10
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156
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1
How gamifying AI shapes customer motivation, engagement, and purchase behavior
Elmashhara, Maher Georges
;
De Cicco, Roberta
;
Silva, …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 134-150
Persistent link: https://www.econbiz.de/10014467479
Saved in:
2
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
3
Eliminating customer experience pain points in complex customer journeys through smart service solutions
Holz, Heiko F.
;
Becker, Marc
;
Blut, Markus
;
Paluch, Stefanie
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 592-609
Persistent link: https://www.econbiz.de/10014467620
Saved in:
4
The influence of employee accent on customer participation in services
Bourdin, David
;
Sichtmann, Christina
;
Davvetas, Vasileios
- In:
Journal of service research
27
(
2024
)
2
,
pp. 194-212
Persistent link: https://www.econbiz.de/10014580418
Saved in:
5
Visual modality of engagement : conceptualization, typology of forms, and outcomes
Azer, Jaylan
;
Blasco-Arcas, Lorena
;
Alexander, Matthew
- In:
Journal of service research
27
(
2024
)
2
,
pp. 231-249
Persistent link: https://www.econbiz.de/10014580426
Saved in:
6
The role of customer relationship vulnerability in service recovery
Cénophat, Sadrac
;
Eisend, Martin
;
Bayón, Tomás
; …
- In:
Journal of service research
27
(
2024
)
2
,
pp. 283-301
Persistent link: https://www.econbiz.de/10014580442
Saved in:
7
Ordinary customer experience : conceptualization, characterization, and implications
Heinonen, Kristina
;
Lipkin, Michaela
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1720-1736
Persistent link: https://www.econbiz.de/10014338320
Saved in:
8
Does (customer data) size matter? : generating valuable customer insights with less customer relationship risk
Plangger, Kirk
;
Marder, Ben
;
Montecchi, Matteo
;
Watson, …
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2016-2028
Persistent link: https://www.econbiz.de/10014338467
Saved in:
9
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
Saved in:
10
Deciphering consumer commitment : exploring the dual influence of self-brand and self-group relationships
Bauer, Brittney C.
;
Carlson, Brad D.
;
Arnold, Mark J.
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2539-2558
Persistent link: https://www.econbiz.de/10014432499
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