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isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of service research"
~subject:"Complaint management"
~subject:"Customer value"
~subject:"Kundenintegration"
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Search: subject_exact:"Beziehungsmanagement"
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Complaint management
Customer value
Kundenintegration
Beziehungsmarketing
141
Relationship marketing
141
Consumer behaviour
59
Konsumentenverhalten
59
Dienstleistungsqualität
40
Service quality
40
Customer satisfaction
38
Kundenzufriedenheit
38
Customer integration
28
Customer service
20
Kundenservice
20
Brand image
17
Markenimage
17
Beschwerdemanagement
15
Social Web
14
Social web
14
Brand management
13
Markenführung
13
Dienstleistungssektor
12
Marketing management
12
Marketingmanagement
12
Service industry
12
Internet marketing
11
Kundenwert
11
Online-Marketing
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customer experience
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Betriebliche Wertschöpfung
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Emotion
10
Lieferantenmanagement
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Supplier relationship management
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Value creation
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Dienstleistung
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Services
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Hollebeek, Linda D.
4
Brady, Michael K.
2
Buttle, Francis A.
2
Conduit, Jodie
2
Grégoire, Yany
2
Malthouse, Edward C.
2
Mattila, Anna S.
2
Sprott, David E.
2
Sweeney, Jillian C.
2
Albrecht, Arne Keno
1
Alexander, Matthew
1
Andrews, Lynda
1
Ang, Lawrence
1
Auh, Seigyoung
1
Azer, Jaylan
1
Baron, Steve
1
Baumann, Jasmin
1
Bayón, Tomás
1
Beatty, Sharon E.
1
Bilstein, Nicola
1
Blasco-Arcas, Lorena
1
Blut, Markus
1
Bolton, Lisa E.
1
Bourdin, David
1
Bowden, Jana
1
Braun, Jakob
1
Bridge, R. Gary
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Brock, Jürgen Kai-Uwe
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Brodie, Roderick J.
1
Brodie, Ronderick J.
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1
Calder, Bobby J.
1
Carr, Anthony
1
Cassidy, Kim
1
Chaker, Nawar N.
1
Chiang, Chang-Tang
1
Choi, Sungwoo
1
Collinger, Tom
1
Cénophat, Sadrac
1
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Journal of marketing management : MM
Journal of service research
Journal of business research : JBR
159
Journal of retailing and consumer services
107
Industrial marketing management : the international journal for industrial and high-tech firms
77
International journal of hospitality management
57
The journal of services marketing
55
The service industries journal
43
SpringerLink / Bücher
42
Journal of strategic marketing
38
Journal of service management
35
Journal of the Academy of Marketing Science
35
Journal of service research : JSR
34
Journal of marketing
28
International journal of contemporary hospitality management
27
The journal of business & industrial marketing
27
Service business
26
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
24
The journal of product & brand management
23
Journal of hospitality marketing & management
22
Gabler Edition Wissenschaft
20
Tourism management : research, policies, practice
20
Business horizons
19
Marketing intelligence & planning
19
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
19
Services marketing quarterly
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Cogent business & management
15
Handbook of research on customer equity in marketing
15
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
15
Customer engagement : contemporary issues and challenges
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
Journal of service theory and practice : JSTP
14
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
13
Journal of creating value
13
Journal of travel and tourism marketing
13
Management decision : MD
13
Springer eBook Collection / Business and Economics
13
Technological forecasting & social change : an international journal
13
Handbook of research on customer engagement
12
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ECONIS (ZBW)
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31
Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.
;
Calder, Bobby J.
;
Kim, Su Jung
; …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
Saved in:
32
The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
Saved in:
33
The customer engagement ecosystem
Maslowska, Ewa
;
Malthouse, Edward C.
;
Collinger, Tom
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 469-501
Persistent link: https://www.econbiz.de/10011483110
Saved in:
34
Who are you and what do you value? : investigating the role of personality traits and customer-perceived value in online customer engagement
Marbach, Julia
;
Raquel, Cristiana
;
Nunan, Daniel
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 502-525
Persistent link: https://www.econbiz.de/10011483111
Saved in:
35
Antecedents of consumer brand engagement and brand loyalty
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
Saved in:
36
Special issue: Customer engagement
Hollebeek, Linda D.
(
ed.
);
Conduit, Jodie
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011483117
Saved in:
37
Measuring customer equity and managing the customer asset : an explanatory study in the Australian hotels
Carr, Anthony
;
Drennan, Judy
;
Andrews, Lynda
- In:
Journal of marketing management : MM
32
(
2016
)
17/18
,
pp. 1670-1700
Persistent link: https://www.econbiz.de/10011608062
Saved in:
38
Making value co-creation a reality : exploring the co-creative value processes in customer-salesperson interaction
Baumann, Jasmin
;
Le Meunier-FitzHugh, Kenneth
- In:
Journal of marketing management : MM
31
(
2015
)
3/4
,
pp. 289-316
Persistent link: https://www.econbiz.de/10010512567
Saved in:
39
Service relationships and the customer disengagement : engagement conundrum
Bowden, Jana
;
Gabbott, Mark
;
Naumann, Kay
- In:
Journal of marketing management : MM
31
(
2015
)
7/8
,
pp. 774-806
Persistent link: https://www.econbiz.de/10011309054
Saved in:
40
How customer "learn" to work for retailers
Cassidy, Kim
;
Baron, Steve
;
Lu, Xiaoming
- In:
Journal of marketing management : MM
31
(
2015
)
17/18
,
pp. 1747-1772
Persistent link: https://www.econbiz.de/10011406190
Saved in:
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