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isPartOf:"Journal of marketing management : MM"
~subject:"Brand management"
~subject:"European"
~subject:"Konsumentenverhalten"
~subject:"Resource-based view"
~subject:"Rules of origin"
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Brand management
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Handelsmarke
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5
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2004-2006
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Abratt, Russell
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Journal of marketing management : MM
Journal of retailing and consumer services
54
International journal of retail & distribution management
22
The international review of retail, distribution and consumer research
17
Journal of business research : JBR
15
Journal of retailing
14
The journal of product & brand management
14
SpringerLink / BĂĽcher
13
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
10
European journal of operational research : EJOR
10
International journal of production economics
8
Journal of food products marketing
8
Transportation research / E : an international journal
8
Springer Proceedings in Business and Economics
7
The journal of consumer marketing
7
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
6
European journal of marketing : EJM
6
Journal of marketing
6
Report / Marketing Science Institute
6
Australasian marketing journal
5
Gabler Edition Wissenschaft
5
Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik
5
Jahrbuch der Absatz- und Verbrauchsforschung
5
The journal of brand management : an international journal
5
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
4
European retail research
4
Journal of agricultural & food industrial organization
4
Journal of euromarketing
4
Marketing : ZFP ; journal of research and management
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Springer eBook Collection / Business and Economics
4
The IUP journal of brand management : IJBRM
4
Applied economics
3
Applied economics letters
3
Cogent business & management
3
Handelsforschung
3
Handelsmarken : Zukunftsperspektiven der Handelsmarkenpolitik
3
Improving marketing strategies for private label products
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of retail and distribution management
3
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ECONIS (ZBW)
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1
Brands and religious labels : a spillover perspective
Rauschnabel, Philipp A.
;
Herz, Marc
;
Schlegelmilch, Bodo B.
- In:
Journal of marketing management : MM
31
(
2015
)
11/12
,
pp. 1285-1309
Persistent link: https://www.econbiz.de/10011405235
Saved in:
2
Private labels ain't bona fide! : perceived authenticity and willingness to pay a price premium for national brands over private labels
Kadirov, Djavlonbek
- In:
Journal of marketing management : MM
31
(
2015
)
17/18
,
pp. 1773-1798
Persistent link: https://www.econbiz.de/10011406191
Saved in:
3
Country-of-origin and private-label merchandise
Parsons, Andrew G.
;
Ballentine, Paul W.
;
Wilkinson, Helene
- In:
Journal of marketing management : MM
28
(
2012
)
5/6
,
pp. 594-608
Persistent link: https://www.econbiz.de/10009558874
Saved in:
4
Competitive advantage, private-label brands, and category profitability
Pepe, Michael S.
;
Abratt, Russell
;
Dion, Paul
- In:
Journal of marketing management : MM
28
(
2012
)
1/2
,
pp. 154-172
Persistent link: https://www.econbiz.de/10009488949
Saved in:
5
Consumer attitudes towards a European retailer's private brand food products : an integrated model of Taiwanese consumers
Lin, Chen-yu
;
Marshall, David William
;
Dawson, John A.
- In:
Journal of marketing management : MM
25
(
2009
)
9/10
,
pp. 875-891
Persistent link: https://www.econbiz.de/10003902345
Saved in:
6
Factors affecting attitudes toward private lables and promoted brands
Liu, Tsung-Chi
;
Wang, Chung-Yu
- In:
Journal of marketing management : MM
24
(
2008
)
3/4
,
pp. 283-298
Persistent link: https://www.econbiz.de/10003710265
Saved in:
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