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isPartOf:"Journal of marketing management : MM"
~subject:"Brand management"
~subject:"European"
~subject:"Market share"
~subject:"Resource-based view"
~subject:"Rules of origin"
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Brand management
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Handelsmarke
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Journal of marketing management : MM
Journal of retailing and consumer services
38
International journal of retail & distribution management
16
Journal of business research : JBR
13
The journal of product & brand management
13
SpringerLink / Bücher
12
Journal of retailing
11
The international review of retail, distribution and consumer research
11
European journal of operational research : EJOR
10
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
8
International journal of production economics
8
Transportation research / E : an international journal
8
Springer Proceedings in Business and Economics
7
European journal of marketing : EJM
6
Report / Marketing Science Institute
6
Gabler Edition Wissenschaft
5
Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik
5
Journal of food products marketing
5
The journal of brand management : an international journal
5
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
4
Journal of marketing
4
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
3
Handelsmarken : Zukunftsperspektiven der Handelsmarkenpolitik
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of retail and distribution management
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of agricultural & food industrial organization
3
Journal of euromarketing
3
Journal of marketing channels : ... distribution systems, strategy, and management
3
Journal of marketing research : JMR
3
Manufacturing & service operations management : M & SOM
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Omega : the international journal of management science
3
Report / Marketing Science Institute / Marketing Science Institute
3
Review of industrial organization : RIO
3
Springer eBook Collection / Business and Economics
3
The journal of consumer marketing
3
Advances in marketing, customer relationship management , and e-services (AMCRMES) book series
2
Akzente
2
Annales Universitatis Mariae Curie-Skłodowska / H
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ECONIS (ZBW)
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1
Brands and religious labels : a spillover perspective
Rauschnabel, Philipp A.
;
Herz, Marc
;
Schlegelmilch, Bodo B.
- In:
Journal of marketing management : MM
31
(
2015
)
11/12
,
pp. 1285-1309
Persistent link: https://www.econbiz.de/10011405235
Saved in:
2
Private labels ain't bona fide! : perceived authenticity and willingness to pay a price premium for national brands over private labels
Kadirov, Djavlonbek
- In:
Journal of marketing management : MM
31
(
2015
)
17/18
,
pp. 1773-1798
Persistent link: https://www.econbiz.de/10011406191
Saved in:
3
Innovation and the market share of private labels
Martos-Partal, Mercedes
- In:
Journal of marketing management : MM
28
(
2012
)
5/6
,
pp. 695-715
Persistent link: https://www.econbiz.de/10009558869
Saved in:
4
Country-of-origin and private-label merchandise
Parsons, Andrew G.
;
Ballentine, Paul W.
;
Wilkinson, Helene
- In:
Journal of marketing management : MM
28
(
2012
)
5/6
,
pp. 594-608
Persistent link: https://www.econbiz.de/10009558874
Saved in:
5
Competitive advantage, private-label brands, and category profitability
Pepe, Michael S.
;
Abratt, Russell
;
Dion, Paul
- In:
Journal of marketing management : MM
28
(
2012
)
1/2
,
pp. 154-172
Persistent link: https://www.econbiz.de/10009488949
Saved in:
6
Consumer attitudes towards a European retailer's private brand food products : an integrated model of Taiwanese consumers
Lin, Chen-yu
;
Marshall, David William
;
Dawson, John A.
- In:
Journal of marketing management : MM
25
(
2009
)
9/10
,
pp. 875-891
Persistent link: https://www.econbiz.de/10003902345
Saved in:
7
Factors affecting attitudes toward private lables and promoted brands
Liu, Tsung-Chi
;
Wang, Chung-Yu
- In:
Journal of marketing management : MM
24
(
2008
)
3/4
,
pp. 283-298
Persistent link: https://www.econbiz.de/10003710265
Saved in:
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