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Search: subject_exact:"Beziehungsmanagement"
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Beziehungsmarketing
108
Relationship marketing
108
Consumer behaviour
71
Konsumentenverhalten
71
Brand management
30
Markenführung
30
Social Web
28
Social web
28
Customer satisfaction
20
Internet marketing
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Kundenzufriedenheit
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Online-Marketing
20
Brand
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Markenartikel
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Markenimage
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Kundenintegration
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Marketing management
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Marketingmanagement
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Customer value
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Beschwerdemanagement
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Complaint management
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Einzelhandel
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Retail trade
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8
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Lieferantenmanagement
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Online retailing
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Online-Handel
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Social media
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Supplier relationship management
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Customer experience
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Viral marketing
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Virales Marketing
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B-to-B-Marketing
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108
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108
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Campbell, Colin L.
3
Kumar, V.
3
Leckie, Civilai
3
Pitt, Leyland F.
3
Amenuvor, Fortune Edem
2
Berman, Barry
2
Berthon, Pierre R.
2
Casidy, Riza
2
Eisingerich, Andreas B
2
Ferraro, Carla
2
Hollebeek, Linda D.
2
Jap, Sandy D.
2
Mavrommatis, Alexis
2
Rosenthal, Benjamin
2
Sands, Sean
2
Abratt, Russell
1
Ahmed, Riaz Uddin
1
Akasreku, Frank
1
Aksoy, Lerzan
1
Amyx, Douglas
1
Ascarza, Eva
1
Athanasopoulou, Pinelopi
1
Atilla, E. Asuman
1
Augusto, Mário Gomes
1
Bal, Anjali S.
1
Bang, Nguyen
1
Bapat, Dhananjay
1
Basilisco, Richard
1
Bayer, Emanuel
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Bendixen, Michael
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Bhuian, Shahid N.
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Boateng, Henry
1
Bone, Sterling A.
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Boon, Edward
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Bove, Liliana L.
1
Braun, Michael
1
Breazeale, Michael
1
Brito, Eliane P. Z.
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Brito, Eliane Pereira Zamith
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Brown, Terrence E.
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Journal of marketing research : JMR
Business horizons
Marketing intelligence & planning
Journal of business research : JBR
478
Journal of retailing and consumer services
466
SpringerLink / Bücher
297
Industrial marketing management : the international journal for industrial and high-tech firms
243
International journal of hospitality management
190
The journal of services marketing
122
Journal of strategic marketing
100
The journal of business & industrial marketing
95
Journal of the Academy of Marketing Science
86
Journal of hospitality marketing & management
79
Asia Pacific journal of marketing and logistics
78
International journal of contemporary hospitality management
78
Journal of travel and tourism marketing
76
Service business
76
The service industries journal
75
Tourism management : research, policies, practice
74
The journal of product & brand management
73
Springer eBook Collection / Business and Economics
72
Journal of service management
56
The journal of brand management : an international journal
56
Journal of marketing
54
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
52
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
51
Journal of retailing
51
Springer eBook Collection
51
Technological forecasting & social change : an international journal
51
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
50
Services marketing quarterly
50
Journal of service research
49
Psychology & marketing
47
Journal of business-to-business marketing
43
Journal of promotion management : innovations in planning and applied research
43
European journal of operational research : EJOR
42
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
41
International journal of retail and distribution management
41
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
41
International journal of production economics
40
The international review of retail, distribution and consumer research
40
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ECONIS (ZBW)
108
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1
The impact of financial performance and corporate reputation on customer purchases : the role of stakeholders and brand value in the automotive sector
Sánchez-Iglesias, Nuria
;
García-Madariaga, Jesús
; …
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10014469191
Saved in:
2
Low-literate customer experience : an empirical exploration
Mishra, Anubhav A.
;
Verma, Megha
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 59-83
Persistent link: https://www.econbiz.de/10014469193
Saved in:
3
Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions : a multivariate mediation analysis
Kalam, Abul
;
Goi, Chai Lee
;
Tiong, Ying Ying
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 84-119
Persistent link: https://www.econbiz.de/10014469195
Saved in:
4
How and when social media influencers' intimate self-disclosure fosters purchase intentions : the roles of congruency and parasocial relationships
Kian Yeik Koay
;
Lim, Weng Marc
;
Kaur, Simran
;
Soh, Kimberly
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 790-809
Persistent link: https://www.econbiz.de/10014332148
Saved in:
5
Building a competitive advantage based on transparency : when and why does transparency matter for corporate social responsibility?
Liu, Yeyi
;
Heinberg, Martin
;
Huang, Xuan
;
Eisingerich, …
- In:
Business horizons
66
(
2023
)
4
,
pp. 517-527
Persistent link: https://www.econbiz.de/10014333502
Saved in:
6
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
7
Exploring the changing role of brand archetypes in customer-brand relationships : why try to be a hero when your brand can be more?
Merlo, Omar
;
Eisingerich, Andreas B
;
Gillingwater, Richard
- In:
Business horizons
66
(
2023
)
5
,
pp. 615-629
Persistent link: https://www.econbiz.de/10014382987
Saved in:
8
Enhancing relationship strategies with the live stream influencers
Hsu, Li-Chun
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 141-155
Persistent link: https://www.econbiz.de/10014253343
Saved in:
9
Luxury customer's motivations to adopt gamification
Jain, Sheetal
;
Mishra, Sita
;
Saxena, Garima
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 156-170
Persistent link: https://www.econbiz.de/10014253344
Saved in:
10
Role of celebrity credibility on banking service providers
Singh, Ramendra Pratap
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 214-228
Persistent link: https://www.econbiz.de/10014253351
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