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isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Business horizons"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Markenimage"
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Search: subject_exact:"Beziehungsmanagement"
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Markenimage
Beziehungsmarketing
699
Relationship marketing
699
Consumer behaviour
508
Konsumentenverhalten
508
Customer satisfaction
270
Kundenzufriedenheit
270
Dienstleistungsqualität
190
Service quality
190
Einzelhandel
180
Retail trade
180
Brand management
119
Markenführung
119
Online retailing
92
Online-Handel
92
Social Web
87
Social web
87
Brand image
74
Internet marketing
66
Online-Marketing
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Brand
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Customer integration
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Kundenintegration
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Confidence
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Vertrauen
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Markenartikel
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Customer experience
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E-commerce
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Electronic Commerce
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Viral marketing
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Virales Marketing
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Customer value
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Kundenwert
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Customer loyalty
44
Customer service
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Emotion
41
Kundenservice
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Marketing management
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Marketingmanagement
39
Satisfaction
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74
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Lombart, Cindy
4
Louis, Didier
3
Loureiro, Sandra Maria Correia
3
Prentice, Catherine
3
Burt, Steven
2
Das, Gopal
2
Fazal-e-Hasan, Syed
2
Kumar, Jitender
2
Kumar, Vikas
2
Mortimer, Gary
2
Trinh, Giang
2
Abbes, Intissar
1
Abratt, Russell
1
Ahmad, Anees
1
Ahmadi, Hormoz
1
Alalwan, Ali Abdallah
1
Algharabat, Raed
1
Anselmsson, Johan
1
Ariza-Montes, Antonio
1
Arizal N
1
Athanasopoulou, Pinelopi
1
Aznuriyandi
1
Baabdullah, Abdullah Mohammed
1
Bal, Anjali S.
1
Baumann, Chris
1
Bendixen, Michael
1
Bento, Marisa
1
Bougoure, Ursula Sigrid
1
Breazeale, Michael
1
Brito, Eliane P. Z.
1
Byun, Kyung-Ah
1
Büyükdağ, Naci
1
Cao, Jia Jocelyn
1
Chakrabarti, Somnath
1
Chamola, Pankaj
1
Charton-Vachet, Florence
1
Chen, Fei-Lung
1
Chiu, Hung-Chang
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Cho, Young Sang
1
Choi, Yu Hua
1
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Journal of marketing research : JMR
Business horizons
Journal of retailing and consumer services
Journal of business research : JBR
102
The journal of product & brand management
78
The journal of brand management : an international journal
69
International journal of hospitality management
35
Asia Pacific journal of marketing and logistics
29
Cogent business & management
26
Journal of travel and tourism marketing
25
Psychology & marketing
23
Industrial marketing management : the international journal for industrial and high-tech firms
22
Journal of strategic marketing
19
European journal of marketing : EJM
18
International journal of internet marketing and advertising : IJIMA
18
Journal of hospitality marketing & management
17
Marketing intelligence & planning
17
International journal of contemporary hospitality management
15
Journal of promotion management : innovations in planning and applied research
15
Tourism management : research, policies, practice
15
Journal of marketing management : MM
14
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
13
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
Journal of marketing communications
12
Journal of the Academy of Marketing Science
12
European journal of marketing
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
SpringerLink / Bücher
10
Global business review
9
Journal of business ethics : JOBE
9
International review on public and non-profit marketing
8
Journal of internet commerce
8
Journal of service management
8
Pakistan journal of commerce and social sciences
8
The international review of retail, distribution and consumer research
8
The journal of business & industrial marketing
8
The journal of consumer marketing
8
The journal of services marketing
8
European research studies
7
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ECONIS (ZBW)
74
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74
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1
Hey Google, I trust you! : the consequences of brand anthropomorphism in voice-based artificial intelligence contexts
Patrizi, Michela
;
Šerić, Maja
;
Vernuccio, Maria
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014462234
Saved in:
2
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
3
Integrated banking channel service quality (IBCSQ) : role of IBCSQ for building consumers' relationship quality and brand equity
Sreejesh, S.
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460872
Saved in:
4
Changes and determinants of consumer shopping behavior in e-commerce and social media product Muslimah
Nofrizal
;
Juju, Undang
;
Sucherly
;
Arizal N
;
Waldelmi, Idel
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014236947
Saved in:
5
Role of customer perceived brand ethicality in inducing engagement in online brand communities
Kumar, Vikas
;
Kaushal, Vikrant
;
Shashi
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014253572
Saved in:
6
The effect of interactivity of brands' marketing activities on Facebook fan pages on continuous participation intentions : an S-O-R framework study
Kuo, Ying-Feng
;
Chen, Fei-Lung
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364531
Saved in:
7
Understanding customer participation in CSR activities : the impact of perceptions of CSR, affective commitment, brand equity, and corporate reputation
Kim, Yeonshin
;
Hur, Won-Moo
;
Lee, Luri
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014371801
Saved in:
8
Exploring the changing role of brand archetypes in customer-brand relationships : why try to be a hero when your brand can be more?
Merlo, Omar
;
Eisingerich, Andreas B
;
Gillingwater, Richard
- In:
Business horizons
66
(
2023
)
5
,
pp. 615-629
Persistent link: https://www.econbiz.de/10014382987
Saved in:
9
Chatbots in e-commerce : the effect of chatbot language style on customers' continuance usage intention and attitude toward brand
Li, Meichan
;
Wang, Rui
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014259217
Saved in:
10
Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
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