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isPartOf:"Journal of marketing theory and practice"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"The service industries journal"
~subject:"Customer satisfaction"
~subject:"Handelsmarke"
~subject:"Konsumentenverhalten"
~subject:"Structural equation model"
~subject:"Strukturgleichungsmodell"
~subject:"USA"
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Search: subject_exact:"Brand relationship"
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Customer satisfaction
Handelsmarke
Konsumentenverhalten
Structural equation model
Strukturgleichungsmodell
USA
Brand loyalty
38
Markentreue
38
Consumer behaviour
28
Brand management
19
Markenführung
19
Beziehungsmarketing
18
Relationship marketing
18
Brand
16
Markenartikel
16
Brand image
12
Markenimage
12
Internet marketing
7
Kundenzufriedenheit
7
Online-Marketing
7
Social Web
7
Social web
7
brand loyalty
7
Emotion
4
social media
4
Advertising effects
3
Confidence
3
Store brand
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United States
3
Vertrauen
3
Werbewirkung
3
Advertising
2
Customer integration
2
Einzelhandel
2
Kundenintegration
2
Ladengestaltung
2
Marketing management
2
Marketingmanagement
2
Measurement
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Messung
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32
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32
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Abuljadail, Mohammad
1
Amlus, Mohammad Harith
1
Andrzejewski, Susan A.
1
Ansari, Azarnoush
1
Becerra, Enrique P.
1
Berezan, Orie
1
Bergami, Massimo
1
Casteran, Gauthier
1
Chan, Terri H.
1
Chen, Qimei
1
Chrysochou, Polymeros
1
Dawes, John
1
Empen, Janine
1
Franke, George R.
1
Giovanis, Apostolos N.
1
González-Benito, Óscar
1
Gursimranjit Singh
1
Ha, Hong Youl
1
Ha, Louisa
1
Hale, Dena
1
He, Yi
1
Hollebeek, Linda D.
1
Huang, Yu-an
1
Islam, Jamid Ul
1
Jaggi, Shamily
1
Janda, Swinder
1
John, Joby
1
Korgaonkar, Pradeep K.
1
Krishen, Anjala Selena
1
Labrecque, Lauren I.
1
Laurent, Gilles
1
Lee, Ruby
1
Lees, Garvin
1
Li, Jianyao
1
Lin, Chad
1
Liu, Fang
1
Loy, Jens-Peter
1
Martos-Partal, Mercedes
1
Marzocchi, Gianluca
1
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Journal of marketing theory and practice
European journal of marketing : EJM
International journal of internet marketing and advertising : IJIMA
Marketing letters : a journal of research in marketing
The service industries journal
Journal of retailing and consumer services
28
The journal of product & brand management
28
Journal of business research : JBR
23
The journal of brand management : an international journal
21
Asia Pacific journal of marketing and logistics
14
International journal of hospitality management
12
The IUP journal of brand management : IJBRM
7
Cogent business & management
6
International journal of contemporary hospitality management
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Psychology & marketing
6
Australasian marketing journal
5
Global business review
5
Journal of marketing analytics : JMA
5
Journal of marketing management : MM
5
Journal of promotion management : innovations in planning and applied research
5
International journal of Indian culture and business management
4
International journal of consumer studies
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of consumer behaviour : an international research review
4
Journal of fashion marketing and management
4
Journal of global marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of hospitality marketing & management
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of international consumer marketing
4
Marketing intelligence & planning
4
Pakistan journal of commerce and social sciences
4
Research
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
SpringerLink / Bücher
4
The journal of consumer marketing
4
Business analyst : a refereed journal of Shri Ram College of Commerce
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
3
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ECONIS (ZBW)
32
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1
Cultivating consumer-brand relationship in social media : the role of consumer willingness to engage
Chan, Terri H.
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014318178
Saved in:
2
Role of brand experience, brand trust and brand love in assessing brand loyalty : a study of fashion jewellery brands among women
Nim, Dheeraj
;
Jaggi, Shamily
;
Gursimranjit Singh
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 200-216
Persistent link: https://www.econbiz.de/10014318190
Saved in:
3
The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
4
Modelling the impact of activity in brand communities on loyalty
Ansari, Azarnoush
;
Riasi, Arash
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012199983
Saved in:
5
Like, comment, or share? : self-presentation vs. brand relationships as drivers of social media engagement choices
Swani, Kunal
;
Labrecque, Lauren I.
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 279-298
Persistent link: https://www.econbiz.de/10012301469
Saved in:
6
Brand loyalty evolution and the impact of category characteristics
Casteran, Gauthier
;
Chrysochou, Polymeros
; …
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 57-73
Persistent link: https://www.econbiz.de/10012016712
Saved in:
7
Tourism-based customer engagement : the construct, antecedents, and consequences
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Islam, Jamid Ul
- In:
The service industries journal
39
(
2019
)
7/8
,
pp. 519-540
Persistent link: https://www.econbiz.de/10012204712
Saved in:
8
Engagement and brand loyalty through social capital in social media
Abuljadail, Mohammad
;
Ha, Louisa
- In:
International journal of internet marketing and …
13
(
2019
)
3
,
pp. 197-217
Persistent link: https://www.econbiz.de/10012140337
Saved in:
9
What motivates consumers to partake in cyber shilling?
Thakur, Ramendra
;
Hale, Dena
;
Summey, John H.
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 181-195
Persistent link: https://www.econbiz.de/10011884523
Saved in:
10
The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyalty
Syahida Abd Aziz
;
Muhammad Shahar Jusoh
;
Amlus, …
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 270-289
Persistent link: https://www.econbiz.de/10011918364
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