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isPartOf:"Journal of marketing theory and practice"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Customer satisfaction"
~subject:"Strukturgleichungsmodell"
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Search: subject_exact:"Brand relationship"
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Customer satisfaction
Strukturgleichungsmodell
Brand loyalty
24
Markentreue
24
Consumer behaviour
20
Konsumentenverhalten
20
Brand management
15
Markenführung
15
Brand
14
Markenartikel
14
Beziehungsmarketing
12
Relationship marketing
12
Brand image
9
Markenimage
9
Kundenzufriedenheit
7
Internet marketing
6
Online-Marketing
6
Social Web
6
Social web
6
brand loyalty
6
social media
4
Emotion
3
USA
3
United States
3
Advertising
2
Advertising effects
2
Confidence
2
Structural equation model
2
Vertrauen
2
Viral marketing
2
Virales Marketing
2
Werbewirkung
2
Werbung
2
Achievement vanity
1
Ausgaben
1
Behavioural loyalty
1
Brand equity
1
Brand innovativeness
1
Brand performance measures
1
Brands
1
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Article
8
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8
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8
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English
8
Author
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Amlus, Mohammad Harith
1
Andrzejewski, Susan A.
1
Berezan, Orie
1
Giovanis, Apostolos N.
1
Gursimranjit Singh
1
Ha, Hong Youl
1
Jaggi, Shamily
1
Janda, Swinder
1
John, Joby
1
Krishen, Anjala Selena
1
Muhammad Shahar Jusoh
1
Muthaly, Siva K. K.
1
Nim, Dheeraj
1
Pappu, Ravi
1
Pedersen, Per Egil
1
Podoshen, Jeffrey S.
1
Quester, Pascale G.
1
Raab, Carola
1
Solem, Birgit Andrine Apenes
1
Syahida Abd Aziz
1
Tanford, Sarah
1
Tomaras, Petros
1
Zondiros, Dimitris
1
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Journal of marketing theory and practice
European journal of marketing : EJM
International journal of internet marketing and advertising : IJIMA
Journal of retailing and consumer services
11
International journal of hospitality management
9
The journal of product & brand management
8
Journal of business research : JBR
5
The journal of brand management : an international journal
5
Asia Pacific journal of marketing and logistics
3
Business analyst : a refereed journal of Shri Ram College of Commerce
3
International journal of contemporary hospitality management
3
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
3
Innovatives Markenmanagement
2
Journal of consumer behaviour : an international research review
2
Journal of fashion marketing and management
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of hospitality marketing & management
2
Journal of marketing management : MM
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Marketing intelligence & planning
2
Pakistan journal of commerce and social sciences
2
SpringerLink / Bücher
2
The IUP journal of brand management : IJBRM
2
The international journal of bank marketing : IJBM
2
The journal of business & industrial marketing
2
The journal of consumer marketing
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Annals of tourism research : ATR ; a social sciences journal
1
Australian journal of management
1
Benchmarking : an international journal
1
Brands and brand management : contemporary research perspectives
1
Cogent business & management
1
Corporate reputation review
1
Critical explorations
1
Dutch journal of finance and management
1
Emerging human and techno-human business management dynamics in a globalized environment
1
European business review
1
European journal of marketing
1
Expert journal of marketing
1
Foundations of Management : the journal of Warsaw University of Technology
1
Future Business Journal
1
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ECONIS (ZBW)
8
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date (oldest first)
1
Role of brand experience, brand trust and brand love in assessing brand loyalty : a study of fashion jewellery brands among women
Nim, Dheeraj
;
Jaggi, Shamily
;
Gursimranjit Singh
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 200-216
Persistent link: https://www.econbiz.de/10014318190
Saved in:
2
The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyalty
Syahida Abd Aziz
;
Muhammad Shahar Jusoh
;
Amlus, …
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 270-289
Persistent link: https://www.econbiz.de/10011918364
Saved in:
3
Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie
;
Krishen, Anjala Selena
;
Tanford, Sarah
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
Saved in:
4
How does brand innovativeness affect brand loyalty?
Pappu, Ravi
;
Quester, Pascale G.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 2-28
Persistent link: https://www.econbiz.de/10011453142
Saved in:
5
Investigating the consumer-brand relationships' development for technology-mediated self-services using the relationship commitment paradigm
Giovanis, Apostolos N.
;
Zondiros, Dimitris
;
Tomaras, Petros
- In:
International journal of internet marketing and …
10
(
2016
)
3
,
pp. 186-206
Persistent link: https://www.econbiz.de/10011665139
Saved in:
6
The role of customer brand engagement in social media : conceptualisation, measurement, antecedents and outcomes
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
International journal of internet marketing and …
10
(
2016
)
4
,
pp. 223-254
Persistent link: https://www.econbiz.de/10011688467
Saved in:
7
An examination of the relationships between materialism, conspicuous consumption, impulse buying, and brand loyalty
Podoshen, Jeffrey S.
;
Andrzejewski, Susan A.
- In:
Journal of marketing theory and practice
20
(
2012
)
3
,
pp. 319-333
Persistent link: https://www.econbiz.de/10009619145
Saved in:
8
The effects of advertising spending on brand loyalty in services
Ha, Hong Youl
;
John, Joby
;
Janda, Swinder
;
Muthaly, …
- In:
European journal of marketing : EJM
45
(
2011
)
4
,
pp. 673-691
Persistent link: https://www.econbiz.de/10009010593
Saved in:
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