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isPartOf:"Journal of marketing theory and practice"
~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of international consumer marketing"
~language:"eng"
~subject:"Brand management"
~subject:"Brand"
~subject:"Customer satisfaction"
~subject:"Structural equation model"
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Search: subject_exact:"Brand relationship"
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Brand management
Brand
Customer satisfaction
Structural equation model
Brand loyalty
20
Markentreue
20
Consumer behaviour
17
Konsumentenverhalten
17
Beziehungsmarketing
15
Relationship marketing
15
Markenführung
14
Markenartikel
13
Brand image
9
Markenimage
9
Internet marketing
8
Online-Marketing
8
Social Web
8
Social web
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brand loyalty
8
Kundenzufriedenheit
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Confidence
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Emotion
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Vertrauen
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social media
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Advertising effects
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Strukturgleichungsmodell
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Viral marketing
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Virales Marketing
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Werbewirkung
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Partial least squares
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Partielle kleinste Quadrate
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brand love
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Abuljadail, Mohammad
1
Amlus, Mohammad Harith
1
Andrzejewski, Susan A.
1
Ansari, Azarnoush
1
Barnes, Stuart J.
1
Brunetti, Federico
1
Chan, Terri H.
1
Confente, Ilenia
1
Fazli-Salehi, Reza
1
Giovanis, Apostolos N.
1
Gursimranjit Singh
1
Ha, Louisa
1
Hasan, Mehedi
1
Hui, Yan Keung
1
Jaggi, Shamily
1
Joshi, Himanshu
1
Kim, Yong Jin
1
Lee, Dongwon
1
Lin, Zhibin
1
Liu, Feng
1
Liu, Jonathan
1
Madadi, Rozbeh
1
Moon, Junghoon
1
Muhammad Shahar Jusoh
1
Nandy, Subarna
1
Nim, Dheeraj
1
Pedersen, Per Egil
1
Podoshen, Jeffrey S.
1
Preeda Srinaruewan
1
Riasi, Arash
1
Shi, Xinping
1
Sohail, M. Sadiq
1
Solem, Birgit Andrine Apenes
1
Sondhi, Neena
1
Syahida Abd Aziz
1
Sánchez-Casado, Noelia
1
Tomaras, Petros
1
Tomaseti-Solano, Eva
1
Torres, Ivonne M.
1
Weeraporn Supotthamjaree
1
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Journal of marketing theory and practice
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
International journal of internet marketing and advertising : IJIMA
Journal of international consumer marketing
Journal of retailing and consumer services
28
The journal of product & brand management
28
Journal of business research : JBR
23
The journal of brand management : an international journal
22
International journal of hospitality management
11
Asia Pacific journal of marketing and logistics
10
European journal of marketing : EJM
9
Cogent business & management
6
International journal of contemporary hospitality management
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of promotion management : innovations in planning and applied research
6
The IUP journal of brand management : IJBRM
6
Australasian marketing journal
5
Global business review
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of marketing analytics : JMA
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
International journal of Indian culture and business management
4
International journal of consumer studies
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of fashion marketing and management
4
Journal of global marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of hospitality marketing & management
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing communications
4
Marketing intelligence & planning
4
Pakistan journal of commerce and social sciences
4
Psychology & marketing
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
The journal of consumer marketing
4
Business analyst : a refereed journal of Shri Ram College of Commerce
3
International journal of business innovation and research : IJBIR
3
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
3
International marketing review
3
Journal of marketing management : MM
3
Journal of marketing theory and practice : JMTP
3
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ECONIS (ZBW)
17
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1
Socio-demographic and loyalty assessment of brand proud consumers : a segmentation study
Nandy, Subarna
;
Sondhi, Neena
;
Joshi, Himanshu
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 80-96
Persistent link: https://www.econbiz.de/10014515016
Saved in:
2
Cultivating consumer-brand relationship in social media : the role of consumer willingness to engage
Chan, Terri H.
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014318178
Saved in:
3
Role of brand experience, brand trust and brand love in assessing brand loyalty : a study of fashion jewellery brands among women
Nim, Dheeraj
;
Jaggi, Shamily
;
Gursimranjit Singh
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 200-216
Persistent link: https://www.econbiz.de/10014318190
Saved in:
4
The influence of social media marketing on consumers' purchase decision : investigating the effects of local and nonlocal brands
Hasan, Mehedi
;
Sohail, M. Sadiq
- In:
Journal of international consumer marketing
33
(
2021
)
3
,
pp. 350-367
Persistent link: https://www.econbiz.de/10012515195
Saved in:
5
The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
6
The impact of Hspanic-targeted advertising on consumers'brand love in services
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
Saved in:
7
Modelling the impact of activity in brand communities on loyalty
Ansari, Azarnoush
;
Riasi, Arash
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012199983
Saved in:
8
Engagement and brand loyalty through social capital in social media
Abuljadail, Mohammad
;
Ha, Louisa
- In:
International journal of internet marketing and …
13
(
2019
)
3
,
pp. 197-217
Persistent link: https://www.econbiz.de/10012140337
Saved in:
9
Can consumers be persuaded on brand microblogs? : an empirical study
Zhang, Kem Z. K.
;
Barnes, Stuart J.
;
Zhao, Sesia J.
; …
- In:
Information & management : the internat. journal of …
55
(
2018
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011813442
Saved in:
10
The role of online brand communties on building brand equity and loyalty through relational benefits
Sánchez-Casado, Noelia
;
Confente, Ilenia
; …
- In:
Journal of marketing theory and practice
26
(
2018
)
3
,
pp. 289-308
Persistent link: https://www.econbiz.de/10011912922
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