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isPartOf:"Journal of marketing theory and practice"
~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~language:"eng"
~subject:"Brand management"
~subject:"Brand"
~subject:"Customer satisfaction"
~subject:"Emotion"
~subject:"Structural equation model"
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Brand management
Brand
Customer satisfaction
Emotion
Structural equation model
Brand loyalty
18
Markentreue
18
Consumer behaviour
16
Konsumentenverhalten
16
Beziehungsmarketing
14
Markenführung
14
Relationship marketing
14
Markenartikel
13
Brand image
9
Markenimage
9
Kundenzufriedenheit
7
Internet marketing
6
Online-Marketing
6
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6
Social web
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brand loyalty
6
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4
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4
social media
4
USA
3
Advertising effects
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2
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Viral marketing
2
Virales Marketing
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English
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Han, Heesup
2
Abuljadail, Mohammad
1
Alnawas, Ibrahim
1
Amlus, Mohammad Harith
1
Ammari, Nedra Bahri
1
Andrzejewski, Susan A.
1
Ansari, Azarnoush
1
Ben Khelil, Haykel
1
Brunetti, Federico
1
Chan, Terri H.
1
Choo, Seung-woo
1
Chtioui, Jinene
1
Confente, Ilenia
1
Dinca, Alexandra
1
Erkmen, Ezgi
1
Franke, George R.
1
Giovanis, Apostolos N.
1
Gursimranjit Singh
1
Ha, Louisa
1
Hale, Dena
1
Hancer, Murat
1
Hemsley-Brown, Jane
1
Hwang, Jinsoo
1
Jaggi, Shamily
1
Kim, Jinkyung Jenny
1
Lee, Jin-soo
1
Muhammad Shahar Jusoh
1
Nim, Dheeraj
1
Ortiz, Mandy H.
1
Pedersen, Per Egil
1
Podoshen, Jeffrey S.
1
Preeda Srinaruewan
1
Reynolds, Kristy E.
1
Riasi, Arash
1
Shoemaker, Stowe
1
Solem, Birgit Andrine Apenes
1
Summey, John H.
1
Syahida Abd Aziz
1
Sánchez-Casado, Noelia
1
Tanford, Sarah
1
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Journal of marketing theory and practice
International journal of contemporary hospitality management
International journal of internet marketing and advertising : IJIMA
Journal of retailing and consumer services
28
The journal of product & brand management
28
Journal of business research : JBR
24
The journal of brand management : an international journal
22
International journal of hospitality management
11
Asia Pacific journal of marketing and logistics
10
European journal of marketing : EJM
9
Cogent business & management
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of promotion management : innovations in planning and applied research
6
The IUP journal of brand management : IJBRM
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
Australasian marketing journal
5
Global business review
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of marketing analytics : JMA
5
International journal of Indian culture and business management
4
International journal of consumer studies
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of fashion marketing and management
4
Journal of global marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of hospitality marketing & management
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of international consumer marketing
4
Journal of marketing communications
4
Marketing intelligence & planning
4
Marketing letters : a journal of research in marketing
4
Pakistan journal of commerce and social sciences
4
Psychology & marketing
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
The journal of consumer marketing
4
Business analyst : a refereed journal of Shri Ram College of Commerce
3
Critical explorations
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of business innovation and research : IJBIR
3
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
3
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1
Tangible and intangible hotel in-room amenities in shaping customer experience and the consequences in the with-corona era
Kim, Jinkyung Jenny
;
Lee, Jin-soo
;
Han, Heesup
- In:
International journal of contemporary hospitality management
35
(
2023
)
2
,
pp. 657-681
Persistent link: https://www.econbiz.de/10013546072
Saved in:
2
Cultivating consumer-brand relationship in social media : the role of consumer willingness to engage
Chan, Terri H.
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014318178
Saved in:
3
Role of brand experience, brand trust and brand love in assessing brand loyalty : a study of fashion jewellery brands among women
Nim, Dheeraj
;
Jaggi, Shamily
;
Gursimranjit Singh
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 200-216
Persistent link: https://www.econbiz.de/10014318190
Saved in:
4
The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
5
Modelling the impact of activity in brand communities on loyalty
Ansari, Azarnoush
;
Riasi, Arash
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012199983
Saved in:
6
Engagement and brand loyalty through social capital in social media
Abuljadail, Mohammad
;
Ha, Louisa
- In:
International journal of internet marketing and …
13
(
2019
)
3
,
pp. 197-217
Persistent link: https://www.econbiz.de/10012140337
Saved in:
7
What motivates consumers to partake in cyber shilling?
Thakur, Ramendra
;
Hale, Dena
;
Summey, John H.
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 181-195
Persistent link: https://www.econbiz.de/10011884523
Saved in:
8
The role of online brand communties on building brand equity and loyalty through relational benefits
Sánchez-Casado, Noelia
;
Confente, Ilenia
; …
- In:
Journal of marketing theory and practice
26
(
2018
)
3
,
pp. 289-308
Persistent link: https://www.econbiz.de/10011912922
Saved in:
9
The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyalty
Syahida Abd Aziz
;
Muhammad Shahar Jusoh
;
Amlus, …
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 270-289
Persistent link: https://www.econbiz.de/10011918364
Saved in:
10
Back to the future : progress and trends in hotel loyalty marketing
Tanford, Sarah
;
Shoemaker, Stowe
;
Dinca, Alexandra
- In:
International journal of contemporary hospitality management
28
(
2016
)
9
,
pp. 1937-1967
Persistent link: https://www.econbiz.de/10011624195
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