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isPartOf:"Journal of marketing theory and practice"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of business research : JBR"
~subject:"Customer satisfaction"
~subject:"Konsumentenverhalten"
~subject:"Structural equation model"
~subject:"Strukturgleichungsmodell"
~subject:"USA"
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Search: subject_exact:"Brand relationship"
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Customer satisfaction
Konsumentenverhalten
Structural equation model
Strukturgleichungsmodell
USA
Brand loyalty
45
Markentreue
45
Consumer behaviour
30
Beziehungsmarketing
27
Relationship marketing
27
Brand management
25
Markenführung
25
Brand
23
Markenartikel
23
Brand image
19
Markenimage
19
Social Web
11
Social web
11
Kundenzufriedenheit
8
Emotion
6
Internet marketing
6
Online-Marketing
6
brand loyalty
6
United States
5
social media
4
Brand relationship
3
Advertising effects
2
Brand betrayal
2
Brand identification
2
Brand passion
2
Confidence
2
Consumer behavior
2
Customer retention
2
Kaufentscheidung
2
Kundenbindung
2
Lieferantenmanagement
2
Measurement
2
Messung
2
Partial least squares
2
Partielle kleinste Quadrate
2
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34
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English
34
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Dawes, John
2
Abuljadail, Mohammad
1
Amlus, Mohammad Harith
1
Andrzejewski, Susan A.
1
Ansari, Azarnoush
1
Astakhova, Marina
1
Bartikowski, Boris
1
Bonn, Mark Andrew
1
Botha, Elsamari
1
Brach, Simon
1
Brashear-Alejandro, Thomas
1
Brexendorf, Tim Oliver
1
Byun, Kyung-Ah
1
Chan, Terri H.
1
Chang, Shu-Hao
1
Coelho, Arnaldo
1
Cronin, J. J.
1
Dass, Mayukh
1
De Villiers, Rouxelle
1
Driesener, Carl
1
Duhan, Dale F.
1
Eisend, Martin
1
Elbedweihy, Alaa M.
1
Elsharnouby, Mohamed H.
1
Elsharnouby, Tamer H.
1
Ferreira, Caitlin
1
Foroudi, Mohammad Mahdi
1
Foroudi, Pantea
1
Franke, George R.
1
Gavard-Perret, Marie-Laure
1
Giovanis, Apostolos N.
1
Granot, Elad
1
Greene, Henry
1
Gupta, Suraksha
1
Gursimranjit Singh
1
Ha, Louisa
1
Hale, Dena
1
Haryanto, Jony Oktavian
1
Hsieh, Meng-Hua
1
Hultman, Magnus
1
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Journal of marketing theory and practice
International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
Journal of retailing and consumer services
28
The journal of product & brand management
28
The journal of brand management : an international journal
21
Asia Pacific journal of marketing and logistics
14
International journal of hospitality management
12
European journal of marketing : EJM
11
The IUP journal of brand management : IJBRM
7
Cogent business & management
6
International journal of contemporary hospitality management
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Psychology & marketing
6
Australasian marketing journal
5
Global business review
5
Journal of marketing analytics : JMA
5
Journal of marketing management : MM
5
Journal of promotion management : innovations in planning and applied research
5
International journal of Indian culture and business management
4
International journal of consumer studies
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of consumer behaviour : an international research review
4
Journal of fashion marketing and management
4
Journal of global marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of hospitality marketing & management
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of international consumer marketing
4
Marketing intelligence & planning
4
Marketing letters : a journal of research in marketing
4
Pakistan journal of commerce and social sciences
4
Research
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
SpringerLink / Bücher
4
The journal of consumer marketing
4
The service industries journal
4
Business analyst : a refereed journal of Shri Ram College of Commerce
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
3
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ECONIS (ZBW)
34
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1
Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
Saved in:
2
How deep is your love? : the brand love-loyalty matrix in consumer-brand relationships
Robertson, Jeandri
;
Botha, Elsamari
;
Ferreira, Caitlin
; …
- In:
Journal of business research : JBR
149
(
2022
),
pp. 651-662
Persistent link: https://www.econbiz.de/10013325669
Saved in:
3
The impact of brand communities on public and private brand loyalty : a field study in professional sports
Mills, Mark
;
Oghazi, Pejvak
;
Hultman, Magnus
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1077-1086
Persistent link: https://www.econbiz.de/10013185078
Saved in:
4
Cultivating consumer-brand relationship in social media : the role of consumer willingness to engage
Chan, Terri H.
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014318178
Saved in:
5
Role of brand experience, brand trust and brand love in assessing brand loyalty : a study of fashion jewellery brands among women
Nim, Dheeraj
;
Jaggi, Shamily
;
Gursimranjit Singh
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 200-216
Persistent link: https://www.econbiz.de/10014318190
Saved in:
6
Self-construal drives preference for partner and servant brands
Hsieh, Meng-Hua
;
Li, Xingbo
;
Jain, Shailendra Pratap
; …
- In:
Journal of business research : JBR
129
(
2021
),
pp. 183-192
Persistent link: https://www.econbiz.de/10012509374
Saved in:
7
Understanding customer engagement and social media activities in tourism : a latent profile analysis and cross-validation
So, Kevin Kam Fung
;
Wei, Wei
;
Martin, Drew
- In:
Journal of business research : JBR
129
(
2021
),
pp. 474-483
Persistent link: https://www.econbiz.de/10012509683
Saved in:
8
The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
9
Modelling the impact of activity in brand communities on loyalty
Ansari, Azarnoush
;
Riasi, Arash
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012199983
Saved in:
10
The preservation of loyalty halo effects : an investigation of the post-product-recall behavior of loyal customers
Byun, Kyung-Ah
;
Duhan, Dale F.
;
Dass, Mayukh
- In:
Journal of business research : JBR
116
(
2020
),
pp. 163-175
Persistent link: https://www.econbiz.de/10012257551
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