//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of marketing theory and practice"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of global marketing"
~subject:"Brand image"
~subject:"Customer satisfaction"
~subject:"Strukturgleichungsmodell"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand relationship"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Customer satisfaction
Strukturgleichungsmodell
Brand loyalty
16
Markentreue
16
Consumer behaviour
14
Konsumentenverhalten
14
Brand management
12
Markenführung
12
Beziehungsmarketing
11
Brand
11
Markenartikel
11
Relationship marketing
11
Social Web
9
Social web
9
brand loyalty
9
Internet marketing
8
Markenimage
8
Online-Marketing
8
Kundenzufriedenheit
4
social media
4
Emotion
3
USA
3
United States
3
Viral marketing
3
Virales Marketing
3
Advertising effects
2
Confidence
2
Customer integration
2
Customer retention
2
Kundenbindung
2
Kundenintegration
2
Structural equation model
2
Vertrauen
2
Werbewirkung
2
brand trust
2
purchase intention
2
Advertising
1
Breitbandkommunikation
1
Broadband communications
1
more ...
less ...
Online availability
All
Undetermined
5
Free
2
Type of publication
All
Article
11
Type of publication (narrower categories)
All
Article in journal
11
Aufsatz in Zeitschrift
11
Language
All
English
11
Author
All
Amlus, Mohammad Harith
1
Andrzejewski, Susan A.
1
Ansari, Azarnoush
1
Chan, Terri H.
1
Chatterjee, Sheshadri
1
Chaudhuri, Ranjan
1
Furukawa, Hiroyasu
1
Giovanis, Apostolos N.
1
Gupta, Devashish Das
1
Gupta, Rajeev
1
Gursimranjit Singh
1
Jaggi, Shamily
1
Kaushik, Arun Kumar
1
Kumar, Vikas
1
Muhammad Shahar Jusoh
1
Nim, Dheeraj
1
Pedersen, Per Egil
1
Podoshen, Jeffrey S.
1
Preeda Srinaruewan
1
Riasi, Arash
1
Sindhwani, Rahul
1
Solem, Birgit Andrine Apenes
1
Syahida Abd Aziz
1
Tomaras, Petros
1
Vrontis, Demetris
1
Weeraporn Supotthamjaree
1
Zondiros, Dimitris
1
more ...
less ...
Published in...
All
Journal of marketing theory and practice
International journal of internet marketing and advertising : IJIMA
Journal of global marketing
The journal of product & brand management
25
Journal of retailing and consumer services
23
The journal of brand management : an international journal
19
Journal of business research : JBR
18
Asia Pacific journal of marketing and logistics
11
International journal of hospitality management
11
European journal of marketing : EJM
6
International journal of contemporary hospitality management
6
Cogent business & management
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Marketing intelligence & planning
5
Global business review
4
International journal of Indian culture and business management
4
International journal of consumer studies
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Journal of marketing management : MM
4
Psychology & marketing
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
The IUP journal of brand management : IJBRM
4
The journal of consumer marketing
4
Australasian marketing journal
3
Business analyst : a refereed journal of Shri Ram College of Commerce
3
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
3
International marketing review
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of fashion marketing and management
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing analytics : JMA
3
Journal of marketing communications
3
Journal of promotion management : innovations in planning and applied research
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Journal of strategic marketing
3
Journal of travel and tourism marketing
3
Marketing theory
3
Pakistan journal of commerce and social sciences
3
The journal of business & industrial marketing
3
more ...
less ...
Source
All
ECONIS (ZBW)
11
Showing
1
-
10
of
11
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
Saved in:
2
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
3
Cultivating consumer-brand relationship in social media : the role of consumer willingness to engage
Chan, Terri H.
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014318178
Saved in:
4
Role of brand experience, brand trust and brand love in assessing brand loyalty : a study of fashion jewellery brands among women
Nim, Dheeraj
;
Jaggi, Shamily
;
Gursimranjit Singh
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 200-216
Persistent link: https://www.econbiz.de/10014318190
Saved in:
5
Effect of CEO recognition on brand sympathy through consumer product perception : a comparative analysis of Japanese and U.S. consumers
Furukawa, Hiroyasu
- In:
Journal of global marketing
35
(
2022
)
2
,
pp. 133-147
Persistent link: https://www.econbiz.de/10013361595
Saved in:
6
The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
7
Modelling the impact of activity in brand communities on loyalty
Ansari, Azarnoush
;
Riasi, Arash
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012199983
Saved in:
8
The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyalty
Syahida Abd Aziz
;
Muhammad Shahar Jusoh
;
Amlus, …
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 270-289
Persistent link: https://www.econbiz.de/10011918364
Saved in:
9
Investigating the consumer-brand relationships' development for technology-mediated self-services using the relationship commitment paradigm
Giovanis, Apostolos N.
;
Zondiros, Dimitris
;
Tomaras, Petros
- In:
International journal of internet marketing and …
10
(
2016
)
3
,
pp. 186-206
Persistent link: https://www.econbiz.de/10011665139
Saved in:
10
The role of customer brand engagement in social media : conceptualisation, measurement, antecedents and outcomes
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
International journal of internet marketing and …
10
(
2016
)
4
,
pp. 223-254
Persistent link: https://www.econbiz.de/10011688467
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->