//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of marketing theory and practice"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"The journal of brand management : an international journal"
~language:"eng"
~subject:"Beziehungsmarketing"
~subject:"Brand management"
~subject:"Brand"
~subject:"Customer integration"
~subject:"Customer satisfaction"
~subject:"Emotion"
~subject:"Structural equation model"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand relationship"
Narrow search
Delete all filters
| 13 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Brand management
Brand
Customer integration
Customer satisfaction
Emotion
Structural equation model
Brand loyalty
38
Markentreue
38
Consumer behaviour
34
Konsumentenverhalten
34
Markenführung
32
Relationship marketing
30
Brand image
28
Markenimage
28
Markenartikel
26
Kundenzufriedenheit
11
brand loyalty
11
Social Web
10
Social web
10
Internet marketing
9
Online-Marketing
9
Personality psychology
5
Persönlichkeitspsychologie
5
social media
5
Brand personality
4
Viral marketing
4
Virales Marketing
4
Confidence
3
Customer retention
3
Kundenbindung
3
Vertrauen
3
brand experience
3
Advertising effects
2
Brand experience
2
Brand trust
2
Football
2
Fußball
2
Hotel industry
2
Hotellerie
2
Lieferantenmanagement
2
Measurement
2
more ...
less ...
Online availability
All
Undetermined
26
Type of publication
All
Article
36
Book / Working Paper
2
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
38
Collection of articles of several authors
2
Sammelwerk
2
Language
All
English
Author
All
Confente, Ilenia
2
Abratt, Russell
1
Abuljadail, Mohammad
1
Aktan, Damla
1
Amlus, Mohammad Harith
1
Anabila, Peter
1
Andrzejewski, Susan A.
1
Ansari, Azarnoush
1
Brunetti, Federico
1
Chan, Terri H.
1
Cheikhrouhou, Soumaya
1
Chen, Hsiangting Shatina
1
Cronley, Maria L.
1
Demirbag-Kaplan, Melike
1
Doh, Sun-Jae
1
Fetscherin, Marc
1
Francisco-Maffezzolli, Eliane Cristine
1
Franke, George R.
1
Giovanis, Apostolos N.
1
Grace, Debra
1
Gulden, Selin
1
Gursimranjit Singh
1
Ha, Louisa
1
Hacıhasanoğlu, Pınar
1
Hale, Dena
1
Hall, Justin R.
1
Holtbrügge, Dirk
1
Härtel, Charmine E. J.
1
Jaggi, Shamily
1
Jai, Tunmin Catherine
1
Johnson, Lester W.
1
Kamboj, Shampy
1
Kardes, Frank R.
1
Kim, Eun-Ho
1
King, Ceridwyn
1
Kozak, Nazmi
1
Kucharska, Wioleta
1
Kumar, N. Senthil
1
Kurtoğlu, Ramazan
1
Ladhari, Riadh
1
more ...
less ...
Published in...
All
Journal of marketing theory and practice
International journal of internet marketing and advertising : IJIMA
Journal of hospitality marketing & management
The journal of brand management : an international journal
Journal of retailing and consumer services
28
The journal of product & brand management
28
Journal of business research : JBR
26
Asia Pacific journal of marketing and logistics
12
International journal of hospitality management
12
European journal of marketing : EJM
9
The IUP journal of brand management : IJBRM
7
Cogent business & management
6
International journal of contemporary hospitality management
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of promotion management : innovations in planning and applied research
6
Australasian marketing journal
5
Global business review
5
Journal of marketing analytics : JMA
5
Journal of marketing management : MM
5
Marketing letters : a journal of research in marketing
5
International journal of Indian culture and business management
4
International journal of consumer studies
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of fashion marketing and management
4
Journal of global marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of international consumer marketing
4
Journal of marketing communications
4
Marketing intelligence & planning
4
Pakistan journal of commerce and social sciences
4
Psychology & marketing
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
The journal of consumer marketing
4
Business analyst : a refereed journal of Shri Ram College of Commerce
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of business innovation and research : IJBIR
3
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
3
International marketing review
3
more ...
less ...
Source
All
ECONIS (ZBW)
38
Showing
1
-
10
of
38
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Self-concept and brand loyalty : insights from major life events and coping mechanisms
Toteva, Irina T.
;
Savas-Hall, Selen
;
Hall, Justin R.
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 79-93
Persistent link: https://www.econbiz.de/10014447425
Saved in:
2
Building brand loyalty on social media : theories, measurements, antecedents, and consequences
Jai, Tunmin Catherine
;
Tong, Xiao
;
Chen, Hsiangting Shatina
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 35-57
Persistent link: https://www.econbiz.de/10013170492
Saved in:
3
Revisiting the effects of inward negative emotions on outward negative emotions, brand loyalty, and negative WOM
Kurtoğlu, Ramazan
;
Özbölük, Tuğba
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 72-84
Persistent link: https://www.econbiz.de/10013170510
Saved in:
4
Customer advocacy and brand loyalty : the mediating roles of brand relationship quality and trust
Quaye, Emmanuel Silva
;
Taoana, Cleopatra
;
Abratt, Russell
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 363-382
Persistent link: https://www.econbiz.de/10013270439
Saved in:
5
Cultivating consumer-brand relationship in social media : the role of consumer willingness to engage
Chan, Terri H.
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014318178
Saved in:
6
Role of brand experience, brand trust and brand love in assessing brand loyalty : a study of fashion jewellery brands among women
Nim, Dheeraj
;
Jaggi, Shamily
;
Gursimranjit Singh
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 200-216
Persistent link: https://www.econbiz.de/10014318190
Saved in:
7
Antecedents and consequences of emotional attachment to sport teams brands
Ladhari, Riadh
;
Cheikhrouhou, Soumaya
;
Morales Alvarez, …
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 454-469
Persistent link: https://www.econbiz.de/10013391020
Saved in:
8
Company versus consumer performance : does brand community identification foster brand loyalty and the consumer's personal brand?
Confente, Ilenia
;
Kucharska, Wioleta
- In:
The journal of brand management : an international journal
28
(
2021
)
1
,
pp. 8-31
Persistent link: https://www.econbiz.de/10012433568
Saved in:
9
Self-construal on brand fan pages : the mediating effect of para-social interaction and consumer engagement on brand loyalty
Kim, Eun-Ho
;
Yoo, Dongho
;
Doh, Sun-Jae
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 254-271
Persistent link: https://www.econbiz.de/10012550272
Saved in:
10
The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->