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isPartOf:"Journal of marketing theory and practice"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"The journal of brand management : an international journal"
~language:"eng"
~subject:"Brand management"
~subject:"Customer satisfaction"
~subject:"Measurement"
~subject:"Structural equation model"
~subject:"Strukturgleichungsmodell"
~subject:"social media"
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Brand management
Customer satisfaction
Measurement
Structural equation model
Strukturgleichungsmodell
social media
Brand loyalty
34
Markentreue
34
Consumer behaviour
30
Konsumentenverhalten
30
Markenführung
28
Beziehungsmarketing
26
Relationship marketing
26
Brand image
24
Markenimage
24
Brand
22
Markenartikel
22
Social Web
10
Social web
10
brand loyalty
10
Internet marketing
9
Kundenzufriedenheit
9
Online-Marketing
9
Emotion
7
Customer retention
3
Kundenbindung
3
Personality psychology
3
Persönlichkeitspsychologie
3
Viral marketing
3
Virales Marketing
3
brand experience
3
Advertising effects
2
Brand personality
2
Brand trust
2
Confidence
2
Football
2
Fußball
2
Lieferantenmanagement
2
Messung
2
Professional sports
2
Profisport
2
Social media
2
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19
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Article
29
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2
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31
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31
Collection of articles of several authors
2
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2
Language
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English
Author
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Abratt, Russell
1
Abuljadail, Mohammad
1
Aktan, Damla
1
Amlus, Mohammad Harith
1
Anabila, Peter
1
Andrzejewski, Susan A.
1
Ansari, Azarnoush
1
Chan, Terri H.
1
Cheikhrouhou, Soumaya
1
Chen, Hsiangting Shatina
1
Confente, Ilenia
1
Cronley, Maria L.
1
Demirbag-Kaplan, Melike
1
Doh, Sun-Jae
1
Fetscherin, Marc
1
Francisco-Maffezzolli, Eliane Cristine
1
Franke, George R.
1
Giovanis, Apostolos N.
1
Grace, Debra
1
Gulden, Selin
1
Gursimranjit Singh
1
Ha, Louisa
1
Hacıhasanoğlu, Pınar
1
Holtbrügge, Dirk
1
Härtel, Charmine E. J.
1
Jaggi, Shamily
1
Jai, Tunmin Catherine
1
Johnson, Lester W.
1
Kamboj, Shampy
1
Kardes, Frank R.
1
Kim, Eun-Ho
1
King, Ceridwyn
1
Kucharska, Wioleta
1
Kumar, N. Senthil
1
Kurtoğlu, Ramazan
1
Ladhari, Riadh
1
Leckie, Civilai
1
Maderer, Daniel
1
Magnoni, Fanny
1
Mohanty, Pradeep Kumar
1
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Published in...
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Journal of marketing theory and practice
International journal of internet marketing and advertising : IJIMA
The journal of brand management : an international journal
The journal of product & brand management
28
Journal of retailing and consumer services
27
Journal of business research : JBR
20
International journal of hospitality management
11
Asia Pacific journal of marketing and logistics
10
European journal of marketing : EJM
8
Cogent business & management
6
International journal of contemporary hospitality management
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of promotion management : innovations in planning and applied research
6
The IUP journal of brand management : IJBRM
6
Australasian marketing journal
5
Global business review
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of marketing analytics : JMA
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
International journal of Indian culture and business management
4
International journal of consumer studies
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of fashion marketing and management
4
Journal of global marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of hospitality marketing & management
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of international consumer marketing
4
Journal of marketing communications
4
Marketing intelligence & planning
4
Marketing letters : a journal of research in marketing
4
Pakistan journal of commerce and social sciences
4
Psychology & marketing
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
The journal of consumer marketing
4
Business analyst : a refereed journal of Shri Ram College of Commerce
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of business innovation and research : IJBIR
3
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
3
International marketing review
3
Journal of marketing management : MM
3
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ECONIS (ZBW)
31
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1
Building brand loyalty on social media : theories, measurements, antecedents, and consequences
Jai, Tunmin Catherine
;
Tong, Xiao
;
Chen, Hsiangting Shatina
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 35-57
Persistent link: https://www.econbiz.de/10013170492
Saved in:
2
Revisiting the effects of inward negative emotions on outward negative emotions, brand loyalty, and negative WOM
Kurtoğlu, Ramazan
;
Özbölük, Tuğba
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 72-84
Persistent link: https://www.econbiz.de/10013170510
Saved in:
3
Customer advocacy and brand loyalty : the mediating roles of brand relationship quality and trust
Quaye, Emmanuel Silva
;
Taoana, Cleopatra
;
Abratt, Russell
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 363-382
Persistent link: https://www.econbiz.de/10013270439
Saved in:
4
Cultivating consumer-brand relationship in social media : the role of consumer willingness to engage
Chan, Terri H.
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014318178
Saved in:
5
Role of brand experience, brand trust and brand love in assessing brand loyalty : a study of fashion jewellery brands among women
Nim, Dheeraj
;
Jaggi, Shamily
;
Gursimranjit Singh
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 200-216
Persistent link: https://www.econbiz.de/10014318190
Saved in:
6
Antecedents and consequences of emotional attachment to sport teams brands
Ladhari, Riadh
;
Cheikhrouhou, Soumaya
;
Morales Alvarez, …
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 454-469
Persistent link: https://www.econbiz.de/10013391020
Saved in:
7
Company versus consumer performance : does brand community identification foster brand loyalty and the consumer's personal brand?
Confente, Ilenia
;
Kucharska, Wioleta
- In:
The journal of brand management : an international journal
28
(
2021
)
1
,
pp. 8-31
Persistent link: https://www.econbiz.de/10012433568
Saved in:
8
Self-construal on brand fan pages : the mediating effect of para-social interaction and consumer engagement on brand loyalty
Kim, Eun-Ho
;
Yoo, Dongho
;
Doh, Sun-Jae
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 254-271
Persistent link: https://www.econbiz.de/10012550272
Saved in:
9
The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
10
Modelling the impact of activity in brand communities on loyalty
Ansari, Azarnoush
;
Riasi, Arash
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012199983
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