//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of marketing theory and practice"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~language:"eng"
~subject:"Brand management"
~subject:"Brand"
~subject:"Customer satisfaction"
~subject:"Kundenzufriedenheit"
~subject:"Structural equation model"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand relationship"
Narrow search
Delete all filters
| 8 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Brand
Customer satisfaction
Kundenzufriedenheit
Structural equation model
Brand loyalty
13
Markentreue
13
Consumer behaviour
10
Konsumentenverhalten
10
Beziehungsmarketing
8
Markenartikel
8
Markenführung
8
Relationship marketing
8
Internet marketing
6
Online-Marketing
6
Social Web
6
Social web
6
brand loyalty
6
Brand image
5
Markenimage
5
social media
4
Emotion
3
Advertising effects
2
Strukturgleichungsmodell
2
USA
2
United States
2
Viral marketing
2
Virales Marketing
2
Werbewirkung
2
Advertising
1
Breitbandkommunikation
1
Broadband communications
1
CBE
1
Confidence
1
Customer integration
1
Customer retention
1
Dienstleistungsqualität
1
Facebook brand page
1
Facebook marketing
1
Internet
1
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
10
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Language
All
English
Author
All
Abuljadail, Mohammad
1
Amlus, Mohammad Harith
1
Andrzejewski, Susan A.
1
Ansari, Azarnoush
1
Brunetti, Federico
1
Chan, Terri H.
1
Confente, Ilenia
1
Giovanis, Apostolos N.
1
Gursimranjit Singh
1
Ha, Louisa
1
Jaggi, Shamily
1
Muhammad Shahar Jusoh
1
Nim, Dheeraj
1
Pedersen, Per Egil
1
Podoshen, Jeffrey S.
1
Preeda Srinaruewan
1
Riasi, Arash
1
Solem, Birgit Andrine Apenes
1
Syahida Abd Aziz
1
Sánchez-Casado, Noelia
1
Tomaras, Petros
1
Tomaseti-Solano, Eva
1
Weeraporn Supotthamjaree
1
Zondiros, Dimitris
1
more ...
less ...
Published in...
All
Journal of marketing theory and practice
International journal of internet marketing and advertising : IJIMA
Journal of retailing and consumer services
28
The journal of product & brand management
28
Journal of business research : JBR
26
The journal of brand management : an international journal
23
International journal of hospitality management
11
Asia Pacific journal of marketing and logistics
10
European journal of marketing : EJM
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of promotion management : innovations in planning and applied research
7
Cogent business & management
6
International journal of contemporary hospitality management
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of strategic marketing
6
The IUP journal of brand management : IJBRM
6
Australasian marketing journal
5
Global business review
5
Journal of marketing analytics : JMA
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
International journal of Indian culture and business management
4
International journal of consumer studies
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of fashion marketing and management
4
Journal of global marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of hospitality marketing & management
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of international consumer marketing
4
Journal of marketing communications
4
Marketing intelligence & planning
4
Pakistan journal of commerce and social sciences
4
Psychology & marketing
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
The journal of consumer marketing
4
Business analyst : a refereed journal of Shri Ram College of Commerce
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of business innovation and research : IJBIR
3
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
3
International marketing review
3
Journal of marketing management : MM
3
more ...
less ...
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Cultivating consumer-brand relationship in social media : the role of consumer willingness to engage
Chan, Terri H.
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014318178
Saved in:
2
Role of brand experience, brand trust and brand love in assessing brand loyalty : a study of fashion jewellery brands among women
Nim, Dheeraj
;
Jaggi, Shamily
;
Gursimranjit Singh
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 200-216
Persistent link: https://www.econbiz.de/10014318190
Saved in:
3
The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
4
Modelling the impact of activity in brand communities on loyalty
Ansari, Azarnoush
;
Riasi, Arash
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012199983
Saved in:
5
Engagement and brand loyalty through social capital in social media
Abuljadail, Mohammad
;
Ha, Louisa
- In:
International journal of internet marketing and …
13
(
2019
)
3
,
pp. 197-217
Persistent link: https://www.econbiz.de/10012140337
Saved in:
6
The role of online brand communties on building brand equity and loyalty through relational benefits
Sánchez-Casado, Noelia
;
Confente, Ilenia
; …
- In:
Journal of marketing theory and practice
26
(
2018
)
3
,
pp. 289-308
Persistent link: https://www.econbiz.de/10011912922
Saved in:
7
The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyalty
Syahida Abd Aziz
;
Muhammad Shahar Jusoh
;
Amlus, …
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 270-289
Persistent link: https://www.econbiz.de/10011918364
Saved in:
8
Investigating the consumer-brand relationships' development for technology-mediated self-services using the relationship commitment paradigm
Giovanis, Apostolos N.
;
Zondiros, Dimitris
;
Tomaras, Petros
- In:
International journal of internet marketing and …
10
(
2016
)
3
,
pp. 186-206
Persistent link: https://www.econbiz.de/10011665139
Saved in:
9
The role of customer brand engagement in social media : conceptualisation, measurement, antecedents and outcomes
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
International journal of internet marketing and …
10
(
2016
)
4
,
pp. 223-254
Persistent link: https://www.econbiz.de/10011688467
Saved in:
10
An examination of the relationships between materialism, conspicuous consumption, impulse buying, and brand loyalty
Podoshen, Jeffrey S.
;
Andrzejewski, Susan A.
- In:
Journal of marketing theory and practice
20
(
2012
)
3
,
pp. 319-333
Persistent link: https://www.econbiz.de/10009619145
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->